diff --git a/pynecone/app.py b/pynecone/app.py
index 26b3e6d3f6..67efc530ac 100644
--- a/pynecone/app.py
+++ b/pynecone/app.py
@@ -11,7 +11,7 @@
 from pynecone.compiler import compiler
 from pynecone.compiler import utils as compiler_utils
 from pynecone.components.component import Component, ComponentStyle
-from pynecone.event import Event
+from pynecone.event import Event, EventHandler
 from pynecone.middleware import HydrateMiddleware, Middleware
 from pynecone.model import Model
 from pynecone.state import DefaultState, Delta, State, StateManager, StateUpdate
@@ -45,6 +45,9 @@ class App(Base):
     # Middleware to add to the app.
     middleware: List[Middleware] = []
 
+    # events handlers to trigger when a page load
+    load_events: Dict[str, EventHandler] = {}
+
     def __init__(self, *args, **kwargs):
         """Initialize the app.
 
@@ -165,6 +168,7 @@ def add_page(
         title: str = constants.DEFAULT_TITLE,
         description: str = constants.DEFAULT_DESCRIPTION,
         image=constants.DEFAULT_IMAGE,
+        on_load: Optional[EventHandler] = None,
     ):
         """Add a page to the app.
 
@@ -178,6 +182,7 @@ def add_page(
             title: The title of the page.
             description: The description of the page.
             image: The image to display on the page.
+            on_load: The event handler that will be called each time the page load.
         """
         if path is not None:
             utils.deprecate(
@@ -213,6 +218,9 @@ def add_page(
         self._check_routes_conflict(route)
         self.pages[route] = component
 
+        if on_load:
+            self.load_events[route] = on_load
+
     def _check_routes_conflict(self, new_route: str):
         """Verify if there is any conflict between the new route and any existing route.
 
diff --git a/pynecone/middleware/hydrate_middleware.py b/pynecone/middleware/hydrate_middleware.py
index 9325c1c0d7..b5b405a73a 100644
--- a/pynecone/middleware/hydrate_middleware.py
+++ b/pynecone/middleware/hydrate_middleware.py
@@ -27,4 +27,13 @@ def preprocess(self, app: App, state: State, event: Event) -> Optional[Delta]:
             An optional state to return.
         """
         if event.name == utils.get_hydrate_event(state):
+            route = event.router_data.get("pathname", "")
+            if route == "/":
+                load_event = app.load_events.get("index")
+            elif route:
+                load_event = app.load_events.get(route.lstrip("/"))
+            else:
+                load_event = None
+            if load_event:
+                load_event.fn(state)
             return utils.format_state({state.get_name(): state.dict()})