diff --git a/package.json b/package.json
index 9258d552e4..d2cf1bd74a 100644
--- a/package.json
+++ b/package.json
@@ -24,6 +24,7 @@
     "test:inspect": "node --inspect-brk ./node_modules/.bin/jest",
     "changeset": "changeset",
     "version": "changeset version",
+    "publish": "node scripts/publish.js",
     "postversion": "node scripts/postversion.mjs",
     "version:experimental": "node ./scripts/version experimental",
     "watch": "rollup -c -w"
diff --git a/scripts/publish.js b/scripts/publish.js
index 91c638cd8a..4b1f63850d 100644
--- a/scripts/publish.js
+++ b/scripts/publish.js
@@ -28,13 +28,7 @@ function getTaggedVersion() {
  * @param {string|number} version
  */
 async function ensureBuildVersion(packageName, version) {
-  let file = path.join(
-    rootDir,
-    "build",
-    "node_modules",
-    packageName,
-    "package.json"
-  );
+  let file = path.join(rootDir, "packages", packageName, "package.json");
   let json = await jsonfile.readFile(file);
   invariant(
     json.version === version,
@@ -47,7 +41,7 @@ async function ensureBuildVersion(packageName, version) {
  * @param {string} tag
  */
 function publishBuild(packageName, tag) {
-  let buildDir = path.join(rootDir, "build", "node_modules", packageName);
+  let buildDir = path.join(rootDir, "packages", packageName);
   console.log();
   console.log(`  npm publish ${buildDir} --tag ${tag} --access public`);
   console.log();
@@ -75,25 +69,32 @@ async function run() {
     );
 
     // 2. Determine the appropriate npm tag to use
-    let tag = semver.prerelease(version) == null ? "latest" : "next";
+    let tag = version.includes("experimental")
+      ? "experimental"
+      : semver.prerelease(version) == null
+      ? "latest"
+      : "next";
 
     console.log();
     console.log(`  Publishing version ${version} to npm with tag "${tag}"`);
 
     // 3. Ensure build versions match the release version
+    if (version.includes("experimental")) {
+      // FIXME: @remix-run/router is versioned differently and is only handled
+      // for experimental releases here
+      await ensureBuildVersion("router", version);
+    }
     await ensureBuildVersion("react-router", version);
     await ensureBuildVersion("react-router-dom", version);
     await ensureBuildVersion("react-router-dom-v5-compat", version);
     await ensureBuildVersion("react-router-native", version);
-    // FIXME: @remix-run/router is versioned differently and isn't being
-    // validated here
 
     // 4. Publish to npm
+    publishBuild("router", tag);
     publishBuild("react-router", tag);
     publishBuild("react-router-dom", tag);
     publishBuild("react-router-dom-v5-compat", tag);
     publishBuild("react-router-native", tag);
-    publishBuild("@remix-run/router", tag);
   } catch (error) {
     console.log();
     console.error(`  ${error.message}`);