diff --git a/go.mod b/go.mod
index 765252299e..91421a922c 100644
--- a/go.mod
+++ b/go.mod
@@ -14,6 +14,7 @@ require (
 	github.com/mitchellh/go-homedir v1.1.0
 	github.com/moby/term v0.5.0
 	github.com/spf13/cobra v1.7.0
+	github.com/spf13/pflag v1.0.5
 	github.com/stretchr/testify v1.8.4
 	github.com/vincent-petithory/dataurl v1.0.0
 	github.com/xeipuuv/gojsonschema v1.2.0
@@ -174,7 +175,6 @@ require (
 	github.com/spf13/afero v1.8.2 // indirect
 	github.com/spf13/cast v1.5.0 // indirect
 	github.com/spf13/jwalterweatherman v1.1.0 // indirect
-	github.com/spf13/pflag v1.0.5 // indirect
 	github.com/spf13/viper v1.13.0 // indirect
 	github.com/ssgreg/nlreturn/v2 v2.2.1 // indirect
 	github.com/stbenjam/no-sprintf-host-port v0.1.1 // indirect
diff --git a/pkg/cli/build.go b/pkg/cli/build.go
index aaf7acf6b3..69fd178218 100644
--- a/pkg/cli/build.go
+++ b/pkg/cli/build.go
@@ -4,6 +4,7 @@ import (
 	"os"
 
 	"github.com/spf13/cobra"
+	"github.com/spf13/pflag"
 
 	"github.com/replicate/cog/pkg/config"
 	"github.com/replicate/cog/pkg/image"
@@ -90,4 +91,9 @@ func addUseCudaBaseImageFlag(cmd *cobra.Command) {
 
 func addDockerfileFlag(cmd *cobra.Command) {
 	cmd.Flags().StringVar(&buildDockerfileFile, "dockerfile", "", "Path to a Dockerfile. If set, cog will use this Dockerfile instead of generating one from cog.yaml")
+	cmd.Flags().VisitAll(func(f *pflag.Flag) {
+		if f.Name == "dockerfile" {
+			f.Hidden = true
+		}
+	})
 }