diff --git a/lib/cli/build.js b/lib/cli/build.js
index 37f73ba..1795af9 100644
--- a/lib/cli/build.js
+++ b/lib/cli/build.js
@@ -2,7 +2,7 @@ import log from '../log';
 import Reptar from '../index';
 
 export default async function build(options) {
-  const id = log.startActivity('building\t\t\t');
+  const id = log.startActivity('building\t\t\t\t');
   process.stdout.write('\n');
 
   const reptar = new Reptar(options);
diff --git a/lib/cli/watch.js b/lib/cli/watch.js
index 2053fd4..42a9b45 100644
--- a/lib/cli/watch.js
+++ b/lib/cli/watch.js
@@ -158,7 +158,7 @@ class Server {
 }
 
 export default async function watch(options = {}) {
-  const startActivity = activity.start('Starting watch.\t\t\t');
+  const startActivity = activity.start('Starting watch.\t\t\t\t');
 
   const reptar = new Reptar({
     // Turn off caching of templates.
diff --git a/lib/index.js b/lib/index.js
index a58c387..ccbd8fe 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -118,12 +118,26 @@ export default class Reptar {
     this.destination = Object.create(null);
   }
 
+  async _processMiddlewares({ middlewaresKey }) {
+    const middlewares = this.config.get(middlewaresKey);
+
+    if (middlewares.length === 0) {
+      return;
+    }
+
+    const tabs = middlewaresKey.length > 11 ? '\t\t' : '\t\t';
+
+    await this._wrapCommand(
+      `Running "${middlewaresKey}".${tabs}`,
+      () => processMiddlewares({ middlewares, reptar: this })
+    );
+  }
+
   async update({ skipFiles = false } = {}) {
     this.config.update();
 
-    await processMiddlewares({
-      middlewares: this.config.get('lifecycle.willUpdate'),
-      reptar: this,
+    await this._processMiddlewares({
+      middlewaresKey: 'lifecycle.willUpdate',
     });
 
     const { base, dir } = path.parse(this.config.root);
@@ -149,7 +163,7 @@ export default class Reptar {
 
     if (!skipFiles) {
       await this._wrapCommand(
-        'Reading files.\t\t',
+        'Reading files.\t\t\t',
         this.fileSystem.loadIntoMemory.bind(this.fileSystem)
       );
     }
@@ -163,14 +177,12 @@ export default class Reptar {
     addCollections(this);
     addDataFiles(this);
 
-    await processMiddlewares({
-      middlewares: this.config.get('lifecycle.didUpdate'),
-      reptar: this,
+    await this._processMiddlewares({
+      middlewaresKey: 'lifecycle.didUpdate',
     });
 
-    await processMiddlewares({
-      middlewares: this.config.get('middlewares'),
-      reptar: this,
+    await this._processMiddlewares({
+      middlewaresKey: 'middlewares',
     });
   }
 
@@ -180,7 +192,7 @@ export default class Reptar {
    */
   cleanDestination() {
     return this._wrapCommand(
-      'Cleaning destination.\t\t',
+      'Cleaning destination.\t\t\t',
       async () => {
         await Promise.fromCallback((cb) => {
           rimraf(this.config.get('path.destination'), cb);
@@ -196,9 +208,8 @@ export default class Reptar {
    * Builds the Reptar site in its entirety.
    */
   async build() {
-    await processMiddlewares({
-      middlewares: this.config.get('lifecycle.willBuild'),
-      reptar: this,
+    await this._processMiddlewares({
+      middlewaresKey: 'lifecycle.willBuild',
     });
 
     if (this.config.get('cleanDestination') || this.options.clean) {
@@ -208,16 +219,15 @@ export default class Reptar {
     const metadata = this.metadata.get();
 
     await this._wrapCommand(
-      'Writing destination.\t\t',
+      'Writing destination.\t\t\t',
       () =>
         Promise.all(
           _.map(this.destination, file => file.write(metadata))
         )
     );
 
-    await processMiddlewares({
-      middlewares: this.config.get('lifecycle.didBuild'),
-      reptar: this,
+    await this._processMiddlewares({
+      middlewaresKey: 'lifecycle.didBuild',
     });
   }