The main responsibility of a UX designer is to create nice looking user interfaces?
+The main responsibility of a UX designer is to create nice-looking user interfaces.
-TRUE **or** FALSE
+TRUE? or FALSE?
@@ -59,7 +59,7 @@ We use empathy maps during the facilitation of product discovery, user research, I’m a designer.
-**No**, I don’t just make things pretty.
+FALSE - No, I don’t just make things pretty.
@@ -76,24 +76,20 @@ We use empathy maps during the facilitation of product discovery, user research, #### _What is it?_ -* A tool to capture and visualize what key stakeholders are sensing when in a -particular context or completing a set of tasks +* A tool to capture and visualize what key stakeholders are sensing when in a particular context or completing a set of tasks * A way to form a better understanding of users and build personas -* Information is captured directly from interviews, observations, and other -facilitated conversation exercises +* Information is captured directly from interviews, observations, and other facilitated conversation exercises * Senses captured can include what the person is seeing, thinking, doing, and feeling -* Originated from Dave Gray of [XPLANE](http://www.xplane.com/) + +Originated by Dave Gray of [XPLANE](http://www.xplane.com/) #### _Why use it?_ -* Captures information and learning directly from the end user affected by the -system/application/solution in question -* Enables a direct connection between important stakeholders and developers, e.g. -developers of an application can learn directly from end users using it -* The tool identifies pain points, opportunities, and starts to form a basis for -improvement and optimization -* The tool can be used to move from user empathy to value propositions +* Captures information and learning directly from the user affected by the system/application/solution in question +* Enables a direct connection between important stakeholders and developers, for example, developers of an application can learn directly from the users +* Identifies pain points, opportunities, and forms a basis for improvement and optimization +* Can be used to move from user empathy to value propositions @@ -103,19 +99,19 @@ improvement and optimization #### _How do we do it?_ -1. Different colour stickies may be used for positive/negative feedback from the user -2. The moderator will ask the user prompting questions, while the group will capture the feedback -3. The "See" quadrant will contain what your user encounters in their daily experiences (people, activities, things) -4. "Say & Do" may include information around the tasks they undertake and how they describe or convay these tasks to their team +1. Use different color sticky notes to capture positive/negative feedback from the user +2. The moderator asks the user prompting questions while the group captures the feedback +3. The "See" quadrant contains what your user encounters in their daily experiences (people, activities, things) +4. "Say & Do" can include information about the tasks they undertake and how they describe or convey these tasks to their team #### _How do we do it?_ -5. "Hear" outlines what the user is hearing and how it may influence them (family, friends, media, coworkers) -6. "Think & Feel" what feelings are invoked? Consider positive and negative. What worries them? What are they lacking? What thoughts are triggered? -7. Pains & Gains - What does success and failure look like? Capture the obstacles and aspirations -8. Cluster collaboratively similar notes within the same quadrants, theme and discuss - the team should gain a shared understanding of the user +5. "Hear" outlines what the user is hearing and how it influences them (family, friends, media, coworkers). +6. "Think & Feel" captures the feelings that are invoked. Consider positive and negative feelings. What worries them? What are they lacking? What thoughts are triggered? +7. Pains & Gains identifies what success and failure look like. Capture the obstacles and aspirations. +8. Collaboratively, cluster similar notes within the same quadrants, identify the theme, and discuss. The team should gain a shared understanding of the user. @@ -124,39 +120,39 @@ improvement and optimization  MORNING ROUTINE VENTURES™️ -Wants to invest in the ‘people that are late for work market’! +Wants to invest in the "people that are late for work" market! -**BIG OPPORTUNITY !**
+**BIG OPPORTUNITY!**
### Exercise  -Invent a product based on your value slicing excercise information. +
Invent a product based on your value slicing exercise information. * **Step 1** - User Interview [5 mins] * **Step 2** - Sketch - Prototype [10 mins] * **Step 3** - User Testing [5 mins] * **Step 4** - Build with Lego [15 mins] -
Quick Tips - Use an empathy map, Ask 5 ladder technique: WHY?WHY?WHY?WHY?WHY?
+Quick Tips - Use an empathy map, or Ask 5 ladder technique: WHY? WHY? WHY? WHY? WHY?
-### User interview - useful tips +### User Interview - Useful Tips -* Well crafted open questions - Ask question which assist the interviewee to tell a story, avoid binary questions (questions which can be answered by yes/no) - *e.g. Do you like...? What do you like about...?*
-* Dig deeper, follow up:
-
*e.g. you mentioned it was hard, tell me more about why...* -* Ask 'why', try to keep the conversation flowing -* Embrace the awkward silence - Silence is good, it gives the interviewee time to reflect on what they have said -* Do not use jargon +* Well crafted open-ended questions - Ask questions that help the interviewee to tell a story and avoid binary questions (questions that can be answered yes or no) +
*For example, Do you like...? What do you like about...?*
+* Dig deeper and follow up
+
*For example, you mentioned it was hard, tell me more about why...* +* Ask "why" and try to keep the conversation flowing. +* Embrace the awkward silence - Silence is good, it gives the interviewee time to reflect on what they have said. +* Do not use jargon.  -* Keep your reaction neutral -* Do not mention the solution until the end -* Inconsistencies can lead to interesting insights +* Keep your reactions neutral. +* Do not mention the solution until the end. +* Inconsistencies can lead to interesting insights. @@ -167,7 +163,7 @@ Wants to invest in the ‘people that are late for work market’! * User Interview * Product * User Feedback -* Learnings & Future Plans +* Learning & Future Planning @@ -188,11 +184,11 @@ Wants to invest in the ‘people that are late for work market’! ### Related & Used Practices -#### Technical Practices: +#### Technical Practices - [Blue Green deployments](https://openpracticelibrary.com/practice/blue-green-deployments/) - [Split Testing or A/B Tests](https://openpracticelibrary.com/practice/split-testing-a-b-testing/) -#### Human Centered Design Practices: +#### Human-Centered Design Practices - [Empathy Mapping](https://openpracticelibrary.com/practice/empathy-mapping/) - [AEIOU Observation Framework](openpracticelibrary.com/practice/aeiou-observation-framework/) - [Proto Persona](openpracticelibrary.com/practice/proto-persona)