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<center><h2 id="subtitle">An email blog on starting and growing a<br>self-funded software business.</h2></center>
<div id="content">
-<h3>If you are serious about making money from your software business, prepare for launch day. Experts show you how to screw up less when starting a business.</h3>
-<p>You need to know a lot to successfully bootstrap a software business: how to find and validate software ideas, how to find and persuade customers to buy from you, how to price your products, how to market the business, how to work productively, among others. You can't possibly learn everything from one or two experts. Learning from more experts puts you in a better position to acquire the knowledge and skills you need to succeed.</p>
+<h3>If you are serious about making money from your software business, prepare for success today, not when you launch.</h3>
+<p>You need to know a lot to successfully bootstrap a software business: how to find and validate software ideas, how to find and persuade customers to buy from you, how to price your products, how to market the business, how to work productively, among others. An experts can teach you how to screw up less when starting a business. But you can't possibly learn everything from one or two experts. Learning from more experts puts you in a better position to acquire the knowledge and skills you need to succeed.</p>
-<p>This email blog is inspired and influenced by experts who provide valuable information and resources on how to start and profit from software businesses.</p>
-<center><h2>The Experts Include...</h2></center>
+<p>This email blog is inspired and influenced by several experts who provide valuable information and resources on how to start and profit from a software business.</p>
+<center><h3>The experts who influence this blog include . . .</3></center>
<p><b>Rob Walling</b></p><br>
<p><b>Patrick McKenzie</b></p><br>
@@ -18,7 +18,7 @@
<h3>And hundreds of successful bootstrappers.</h3>
<p>Read this email blog if you want to avoid costly mistakes that destroy self-funded software businesses - especially in the early stages. Learn from the experience of those who started before you and profit from your web or mobile app when you launch.</p>
-<p><b>This email blog will help you...</b></p>
+<p><b>This email blog prepares you for building a business by showing you how to . . .</b></p>
<p><span class="glyphicon glyphicon-ok"></span> Develop a proper mindset for building a self-funded software business.</p>
<p><span class="glyphicon glyphicon-ok"></span> Apply the market-first and content-first approaches to starting a software business.</p>
<p><span class="glyphicon glyphicon-ok"></span> Find and test a market cheaply before you develop your product.</p>
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