diff --git a/sources/@roots/bud-preset-wordpress/config/stylelint.cjs b/sources/@roots/bud-preset-wordpress/config/stylelint.cjs
index a71bc83bc4..e4622b1f48 100644
--- a/sources/@roots/bud-preset-wordpress/config/stylelint.cjs
+++ b/sources/@roots/bud-preset-wordpress/config/stylelint.cjs
@@ -3,6 +3,11 @@
  */
 module.exports = {
   rules: {
-    'custom-property-pattern': null,
+    'custom-property-pattern': [
+      `^([a-z][a-z0-9]*)(-{1,2}[a-z0-9]+)*$`,
+      {
+        message: name => `Expected custom property name "${name}" to be kebab-case`,
+      },
+    ],
   },
 }
diff --git a/sources/@roots/bud-preset-wordpress/test/stylelint-config.test.ts b/sources/@roots/bud-preset-wordpress/test/stylelint-config.test.ts
new file mode 100644
index 0000000000..590fdc38ea
--- /dev/null
+++ b/sources/@roots/bud-preset-wordpress/test/stylelint-config.test.ts
@@ -0,0 +1,39 @@
+import * as stylelint from 'stylelint'
+import {describe, expect, it} from 'vitest'
+
+describe(`@roots/bud-preset-wordpress/stylelint`, () => {
+  it(`should error without rule`, async () => {
+    const result = await stylelint.lint({
+      code: `
+        .foo {
+          color: var(--wp--preset--color--primary);
+        }
+      `,
+      config: {
+        extends: [
+          `@roots/bud-sass/stylelint-config`,
+        ],
+      },
+    })
+
+    expect(result.errored).toBe(true)
+  })
+
+  it(`should not error with rule`, async () => {
+    const result = await stylelint.lint({
+      code: `
+        .foo {
+          color: var(--wp--preset--color--primary);
+        }
+      `,
+      config: {
+        extends: [
+          `@roots/bud-sass/stylelint-config`,
+          `@roots/bud-preset-wordpress/stylelint`,
+        ],
+      },
+    })
+
+    expect(result.errored).toBe(false)
+  })
+})
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