diff --git a/ros2bag/ros2bag/verb/play.py b/ros2bag/ros2bag/verb/play.py
index d82f1a2a7b..92e01bcbb1 100644
--- a/ros2bag/ros2bag/verb/play.py
+++ b/ros2bag/ros2bag/verb/play.py
@@ -105,6 +105,12 @@ def add_arguments(self, parser, cli_name):  # noqa: D102
                  "Note that this option is valid only if the publisher\'s QOS profile is "
                  'RELIABLE.',
             metavar='TIMEOUT')
+        parser.add_argument(
+            '--disable-loan-message', action='store_true', default=False,
+            help='Disable to publish as loaned message. '
+                 'By default, if loaned message can be used, messages are published as loaned '
+                 'message. It can help to reduce the number of data copies, so there is a greater '
+                 'benefit for sending big data.')
 
     def main(self, *, args):  # noqa: D102
         qos_profile_overrides = {}  # Specify a valid default
@@ -144,6 +150,7 @@ def main(self, *, args):  # noqa: D102
         play_options.start_paused = args.start_paused
         play_options.start_offset = args.start_offset
         play_options.wait_acked_timeout = args.wait_for_all_acked
+        play_options.disable_loan_message = args.disable_loan_message
 
         player = Player()
         player.play(storage_options, play_options)
diff --git a/rosbag2_py/src/rosbag2_py/_transport.cpp b/rosbag2_py/src/rosbag2_py/_transport.cpp
index c11ca23929..ba514e97af 100644
--- a/rosbag2_py/src/rosbag2_py/_transport.cpp
+++ b/rosbag2_py/src/rosbag2_py/_transport.cpp
@@ -248,6 +248,7 @@ PYBIND11_MODULE(_transport, m) {
     &PlayOptions::getStartOffset,
     &PlayOptions::setStartOffset)
   .def_readwrite("wait_acked_timeout", &PlayOptions::wait_acked_timeout)
+  .def_readwrite("disable_loan_message", &PlayOptions::disable_loan_message)
   ;
 
   py::class_<RecordOptions>(m, "RecordOptions")
diff --git a/rosbag2_transport/include/rosbag2_transport/play_options.hpp b/rosbag2_transport/include/rosbag2_transport/play_options.hpp
index 27e33b9561..2e8c012c5b 100644
--- a/rosbag2_transport/include/rosbag2_transport/play_options.hpp
+++ b/rosbag2_transport/include/rosbag2_transport/play_options.hpp
@@ -66,6 +66,9 @@ struct PlayOptions
   // Timeout for waiting for all published messages to be acknowledged.
   // Negative value means that published messages do not need to be acknowledged.
   int64_t wait_acked_timeout = -1;
+
+  // Disable to publish as loaned message
+  bool disable_loan_message = false;
 };
 
 }  // namespace rosbag2_transport
diff --git a/rosbag2_transport/include/rosbag2_transport/player.hpp b/rosbag2_transport/include/rosbag2_transport/player.hpp
index de9f6bf7a5..5ddb6418f9 100644
--- a/rosbag2_transport/include/rosbag2_transport/player.hpp
+++ b/rosbag2_transport/include/rosbag2_transport/player.hpp
@@ -16,11 +16,13 @@
 #define ROSBAG2_TRANSPORT__PLAYER_HPP_
 
 #include <chrono>
+#include <functional>
 #include <future>
 #include <memory>
 #include <queue>
 #include <string>
 #include <unordered_map>
+#include <utility>
 #include <vector>
 
 #include "keyboard_handler/keyboard_handler.hpp"
@@ -56,7 +58,6 @@ class Reader;
 
 namespace rosbag2_transport
 {
-
 class Player : public rclcpp::Node
 {
 public:
@@ -153,11 +154,43 @@ class Player : public rclcpp::Node
   void seek(rcutils_time_point_value_t time_point);
 
 protected:
+  class PlayerPublisher final
+  {
+public:
+    explicit PlayerPublisher(
+      std::shared_ptr<rclcpp::GenericPublisher> pub,
+      bool disable_loan_message)
+    : publisher_(std::move(pub))
+    {
+      using std::placeholders::_1;
+      if (disable_loan_message || !publisher_->can_loan_messages()) {
+        publish_func_ = std::bind(&rclcpp::GenericPublisher::publish, publisher_, _1);
+      } else {
+        publish_func_ = std::bind(&rclcpp::GenericPublisher::publish_as_loaned_msg, publisher_, _1);
+      }
+    }
+
+    ~PlayerPublisher() {}
+
+    void publish(const rclcpp::SerializedMessage & message)
+    {
+      publish_func_(message);
+    }
+
+    std::shared_ptr<rclcpp::GenericPublisher> generic_publisher()
+    {
+      return publisher_;
+    }
+
+private:
+    std::shared_ptr<rclcpp::GenericPublisher> publisher_;
+    std::function<void(const rclcpp::SerializedMessage &)> publish_func_;
+  };
   bool is_ready_to_play_from_queue_{false};
   std::mutex ready_to_play_from_queue_mutex_;
   std::condition_variable ready_to_play_from_queue_cv_;
   rclcpp::Publisher<rosgraph_msgs::msg::Clock>::SharedPtr clock_publisher_;
-  std::unordered_map<std::string, std::shared_ptr<rclcpp::GenericPublisher>> publishers_;
+  std::unordered_map<std::string, std::shared_ptr<PlayerPublisher>> publishers_;
 
 private:
   rosbag2_storage::SerializedBagMessageSharedPtr * peek_next_message_from_queue();
diff --git a/rosbag2_transport/src/rosbag2_transport/player.cpp b/rosbag2_transport/src/rosbag2_transport/player.cpp
index c6308b996a..f92ec168b6 100644
--- a/rosbag2_transport/src/rosbag2_transport/player.cpp
+++ b/rosbag2_transport/src/rosbag2_transport/player.cpp
@@ -238,7 +238,7 @@ void Player::play()
     }
     for (auto pub : publishers_) {
       try {
-        if (!pub.second->wait_for_all_acked(timeout)) {
+        if (!pub.second->generic_publisher()->wait_for_all_acked(timeout)) {
           RCLCPP_ERROR(
             get_logger(),
             "Timed out while waiting for all published messages to be acknowledged for topic %s",
@@ -521,9 +521,12 @@ void Player::prepare_publishers()
       topic, topic_qos_profile_overrides_,
       get_logger());
     try {
-      publishers_.insert(
-        std::make_pair(
-          topic.name, create_generic_publisher(topic.name, topic.type, topic_qos)));
+      std::shared_ptr<rclcpp::GenericPublisher> pub =
+        create_generic_publisher(topic.name, topic.type, topic_qos);
+      std::shared_ptr<Player::PlayerPublisher> player_pub =
+        std::make_shared<Player::PlayerPublisher>(
+        std::move(pub), play_options_.disable_loan_message);
+      publishers_.insert(std::make_pair(topic.name, player_pub));
       if (play_options_.wait_acked_timeout >= 0 &&
         topic_qos.reliability() == rclcpp::ReliabilityPolicy::BestEffort)
       {
@@ -556,8 +559,14 @@ bool Player::publish_message(rosbag2_storage::SerializedBagMessageSharedPtr mess
   bool message_published = false;
   auto publisher_iter = publishers_.find(message->topic_name);
   if (publisher_iter != publishers_.end()) {
-    publisher_iter->second->publish(rclcpp::SerializedMessage(*message->serialized_data));
-    message_published = true;
+    try {
+      publisher_iter->second->publish(rclcpp::SerializedMessage(*message->serialized_data));
+      message_published = true;
+    } catch (const std::exception & e) {
+      RCLCPP_ERROR_STREAM(
+        get_logger(), "Failed to publish message on '" << message->topic_name <<
+          "' topic. \nError: %s" << e.what());
+    }
   }
   return message_published;
 }
diff --git a/rosbag2_transport/test/rosbag2_transport/mock_player.hpp b/rosbag2_transport/test/rosbag2_transport/mock_player.hpp
index aff44fd8ef..ff0404c622 100644
--- a/rosbag2_transport/test/rosbag2_transport/mock_player.hpp
+++ b/rosbag2_transport/test/rosbag2_transport/mock_player.hpp
@@ -35,7 +35,9 @@ class MockPlayer : public rosbag2_transport::Player
   {
     std::vector<rclcpp::PublisherBase *> pub_list;
     for (const auto & publisher : publishers_) {
-      pub_list.push_back(static_cast<rclcpp::PublisherBase *>(publisher.second.get()));
+      pub_list.push_back(
+        static_cast<rclcpp::PublisherBase *>(
+          publisher.second->generic_publisher().get()));
     }
     return pub_list;
   }