diff --git a/README.md b/README.md
index 48831e793..e7e88cf13 100644
--- a/README.md
+++ b/README.md
@@ -181,33 +181,52 @@ you intend to build the website or email newsletter.
 
 ### Building the website
 
-*Before attempting to build the website, ensure Docker is in a running state on your system.*
-
-* Enter the `publishing/` directory:
-  ```sh
-  cd publishing
-  ```
-* Run the Docker build and website local-host command:
-  ```sh
-  make build && make generate-website && make host-content
-  ```
-* View the website locally at default http://localhost:8000, or specific posts
-  at http://localhost:8000/blog/{YEAR}/{MONTH}/{DAY}/{ISSUE}/
-
-Note: If looking to test the website's search functionality locally, you will need to adjust the [`TESTING_LOCALLY`](https://github.com/rust-lang/this-week-in-rust/blob/dc127f17fcabbf0f058eb3d5a3febba434ddca83/pelicanconf.py#L7)
-variable to `True`.
+> [!IMPORTANT]
+>
+> Before attempting to build the website, ensure Docker is in a running state on
+> your system.
+
+- Enter the `publishing/` directory:
+
+```sh
+cd publishing
+```
+
+- Run the Docker build and website local-host command:
+
+```sh
+make website
+```
+
+- View the website locally at default
+  [http://localhost:8000](http://localhost:8000), or specific posts at
+  `http://localhost:8000/blog/{YEAR}/{MONTH}/{DAY}/{ISSUE}/`
+
+> [!NOTE]
+>
+> If looking to test the website's search functionality locally, you will need
+> to adjust the
+> [`TESTING_LOCALLY`](https://github.com/rust-lang/this-week-in-rust/blob/dc127f17fcabbf0f058eb3d5a3febba434ddca83/pelicanconf.py#L7)
+> variable to `True`.
 
 ### Building the newsletter
 
-*Before attempting to build the email newsletter, ensure Docker is in a running state on your system.*
-
-* Enter the `publishing/` directory:
-  ```sh
-  cd publishing
-  ```
-* Run the Docker build and website local-host command:
-  ```sh
-  make build && make generate-email && make host-content
-  ```
-* View the email newsletter formatting of specific posts at
-  http://localhost:8000/blog/{YEAR}/{MONTH}/{DAY}/{ISSUE}/
+> [!IMPORTANT]
+>
+> Before attempting to build the website, ensure Docker is in a running state on
+> your system.
+
+- Enter the `publishing/` directory:
+
+```sh
+cd publishing
+```
+
+- Run the Docker build and website local-host command:
+
+```sh
+make email
+```
+
+- View the email newsletter formatting of specific posts at
+  `http://localhost:8000/blog/{YEAR}/{MONTH}/{DAY}/{ISSUE}/`
diff --git a/publishing/Dockerfile b/publishing/Dockerfile
index b2216b23c..44894fdf9 100644
--- a/publishing/Dockerfile
+++ b/publishing/Dockerfile
@@ -1,21 +1,31 @@
-FROM --platform=linux/amd64 python:3.8.16-slim
+FROM python:3.8.16-slim
 
-# Must run from base TWIR directory... makefile takes care of this.
+# Must run from base `twir` directory... Makefile takes care of this.
 WORKDIR /usr/twir
 
-RUN apt-get update && apt-get install -y curl build-essential
+# Install deps and set locales
+RUN apt-get update && apt-get install -y curl build-essential locales \
+    && sed -i '/en_US.UTF-8/s/^# //g' /etc/locale.gen \
+    && locale-gen en_US.UTF-8 \
+    && update-locale LC_ALL=en_US.UTF-8 LANG=en_US.UTF-8 LANGUAGE=en_US.UTF-8
 
-# pelican+friends
-ENV LANG='en_US.UTF-8'
-ENV LC_ALL='en_US.UTF-8'
+# Set explicit locale environment variables
+ENV LC_ALL=en_US.UTF-8
+ENV LANG=en_US.UTF-8
+ENV LANGUAGE=en_US.UTF-8
+
+# PELICAN+FRIENDS
+# install python reqs
 COPY requirements.txt .
 RUN pip3 install -r requirements.txt
+
+# install Stork
 RUN curl https://files.stork-search.net/releases/v1.5.0/stork-ubuntu-20-04 -o stork \
     && chmod +x stork \
     && mv ./stork /usr/bin/stork
 
-# sass/juice
-RUN curl -fsSL https://deb.nodesource.com/setup_20.x | bash - 
+# install sass/juice
+RUN curl -fsSL https://deb.nodesource.com/setup_20.x | bash -
 RUN apt-get install -y nodejs
 RUN npm install -g sass juice
 
@@ -25,7 +35,8 @@ COPY plugins plugins
 COPY themes themes
 COPY pelicanconf.py pelicanconf.py
 
-COPY publishing/*.sh ./
-RUN chmod 777 *.sh
+# make build && make generate-website && make host-website needs these scripts
+COPY publishing/*.sh .
+RUN chmod +x *.sh
 
 CMD ["pelican", "--delete-output-directory", "content"]
diff --git a/publishing/run_server.sh b/publishing/run_server.sh
old mode 100644
new mode 100755