diff --git a/db/deploy/001.sql b/db/deploy/001.sql
index e640f60..2fc3612 100644
--- a/db/deploy/001.sql
+++ b/db/deploy/001.sql
@@ -2,10 +2,10 @@
 
 BEGIN;
 
-CREATE SCHEMA pgosm_flex_faker;
+CREATE SCHEMA geo_faker;
 
 
-CREATE PROCEDURE pgosm_flex_faker.point_in_place_landuse()
+CREATE PROCEDURE geo_faker.point_in_place_landuse()
 LANGUAGE plpgsql
 AS $$
 BEGIN
@@ -115,7 +115,6 @@ BEGIN
 		WHERE p.near_areas > 0
 	;
 
-
 	DROP TABLE IF EXISTS selected;
 	CREATE TEMP TABLE selected AS
 	WITH a AS (
@@ -133,7 +132,6 @@ BEGIN
 		WHERE a.total_score > a.rnd
 	;
 
-
 	-- Selected areas to put points into.
 	DROP TABLE IF EXISTS faker_place_polygon; 
 	CREATE TEMP TABLE faker_place_polygon AS
@@ -147,7 +145,6 @@ BEGIN
 		ON faker_place_polygon USING GIST (geom)
 	;
 
-
 	/*
 		Ranking roads by osm_type with goal of scoring roads with lower speed
 		limits higher.  Uses helper table loaded by PgOSM Flex.
@@ -182,7 +179,6 @@ BEGIN
 		FROM normal_rnk
 	;
 
-
 	/*
 	Identify roads where a building could be
 	Not using actual buildings / addresses because:
@@ -239,12 +235,13 @@ END
 $$
 ;
 
-
+COMMENT ON PROCEDURE geo_faker.point_in_place_landuse IS 'Uses osm.landuse_polygon and osm.road_line to simulate probable locations for commercial store locations.  Can be customized for custom landuse types by manually defining landuse_osm_types temp table.'
+;
 
 
 -- From: https://trac.osgeo.org/postgis/wiki/UserWikiRandomPoint
 
-CREATE FUNCTION pgosm_flex_faker.n_points_in_polygon(geom geometry, num_points integer)
+CREATE FUNCTION geo_faker.n_points_in_polygon(geom geometry, num_points integer)
   	RETURNS SETOF geometry 
     LANGUAGE plpgsql VOLATILE
   	COST 100
@@ -291,8 +288,96 @@ END
 $$
 ;
 
+COMMENT ON FUNCTION geo_faker.n_points_in_polygon(GEOMETRY, INT) IS 'Creates N points randomly within the given polygon.';
+
+
+
+-- Call the procedure to ensure the required temp table exists, avoids deploy failure
+CALL geo_faker.point_in_place_landuse();
+
+
+CREATE PROCEDURE geo_faker.points_around_point()
+ LANGUAGE plpgsql
+ AS $$
+ DECLARE
+    stores_to_process BIGINT;
+	t_row faker_store_location%rowtype;
+ BEGIN
+
+ SELECT  COUNT(*) INTO stores_to_process
+     FROM faker_store_location
+ ;
+ RAISE NOTICE 'Stores to process: %', stores_to_process;
+
+DROP TABLE IF EXISTS faker_customer_location;
+CREATE TEMP TABLE faker_customer_location
+(
+	id BIGINT NOT NULL GENERATED BY DEFAULT AS IDENTITY PRIMARY KEY,
+	store_id BIGINT NOT NULL,
+	customer_id BIGINT NOT NULL,
+	geom GEOMETRY(POINT, 3857) NOT NULL
+);
 
 
+	FOR t_row IN SELECT * FROM faker_store_location LOOP
+		RAISE NOTICE 'Store ID: %', t_row.id;
 
+		DROP TABLE IF EXISTS place_buffer;
+		CREATE TEMP TABLE place_buffer AS
+		SELECT id AS store_id, geom, ST_Buffer(geom, 5000) AS geom_buffer
+			FROM faker_store_location
+		    WHERE id = t_row.id
+		;
+
+		DROP TABLE IF EXISTS store_potential_customers;
+		CREATE TEMP TABLE store_potential_customers AS
+		SELECT store_id,
+				geo_faker.n_points_in_polygon(geom_buffer, 1000)
+					AS geom
+			FROM place_buffer
+		;
+		ALTER TABLE store_potential_customers
+			ADD customer_id BIGINT NOT NULL GENERATED BY DEFAULT AS IDENTITY;
+
+		--SELECT * FROM store_potential_customers;
+		/*
+		* Using a CTE here with ST_Envelope to bbox join roads.
+		* A simple join (which looks innocent) took 45+ seconds to return 141 rows
+		* while the CTE version takes < 60 ms.
+		*/
+		--EXPLAIN (ANALYZE, BUFFERS, VERBOSE, SETTINGS)
+		WITH possible_roads AS (
+		SELECT p.store_id, p.customer_id, p.geom AS geom_customer,
+				r.geom AS geom_road,
+				ST_Distance(p.geom, r.geom) AS distance
+			FROM osm.road_line r
+			INNER JOIN store_potential_customers p
+				ON ST_DWithin(r.geom, p.geom, 300)
+			WHERE r.route_motor
+		), ranked AS (
+		SELECT *, ROW_NUMBER() OVER (
+					PARTITION BY store_id, customer_id ORDER BY distance
+					) AS rnk
+			FROM possible_roads
+		)
+		INSERT INTO faker_customer_location (store_id, customer_id, geom)
+		SELECT store_id, customer_id,
+				ST_Snap(geom_customer, geom_road, 300) AS geom_snapped
+			FROM ranked
+			WHERE rnk = 1
+		;
+		COMMIT;
+
+	END LOOP;
+
+END;
+$$;
+
+
+COMMENT ON PROCEDURE geo_faker.points_around_point IS 'Creates fake customer locations around a store.  Locations are snapped to roads.  Locations not scoped to landuse at this time.  Requires faker_store_location temp table with fake store data.';
 
 COMMIT;
+
+
+
+
diff --git a/db/revert/001.sql b/db/revert/001.sql
index 42459da..e8aabe0 100644
--- a/db/revert/001.sql
+++ b/db/revert/001.sql
@@ -2,6 +2,6 @@
 
 BEGIN;
 
-DROP SCHEMA pgosm_flex_faker CASCADE;
+DROP SCHEMA geo_faker CASCADE;
 
 COMMIT;
diff --git a/docs/src/SUMMARY.md b/docs/src/SUMMARY.md
index 1eb6ba9..9720ece 100644
--- a/docs/src/SUMMARY.md
+++ b/docs/src/SUMMARY.md
@@ -1,6 +1,6 @@
 # Summary
 
-- [What is PgOSM Flex Faker?](pgosm-flex-faker.md)
+- [What is Geo Faker?](geo-faker.md)
 - [Quick Start](quick-start.md)
 - [Customize](customize.md)
 - [Docker image](docker-image.md)
diff --git a/docs/src/customize.md b/docs/src/customize.md
index 1af7e2d..c17cc33 100644
--- a/docs/src/customize.md
+++ b/docs/src/customize.md
@@ -2,6 +2,8 @@
 
 This section builds on the [Quick Start](quick-start.md) section.
 
+> Warning: This project is in early development!  Things will be changing over the first few releases (e.g. before 0.5.0).
+
 
 ## External Postgres connections
 
@@ -11,13 +13,22 @@ This approach does load a lot of data to the target database which may not be
 desired.  Consider using `pg_dump` to load only the target data to your
 database of choice.
 
+The Sqitch deployment step should use additional parameters not set in the quick start
+instructions.
+
+```bash
+source ~/.pgosm-faker-local
+cd pgosm-flex-faker/db
+sqitch db:pg://$POSTGRES_USER:$POSTGRES_PASSWORD@$POSTGRES_HOST:$POSTGRES_PORT/$POSTGRES_DB deploy
+```
+
 
 ## Each time is new data
 
 Rerun, save second set.
 
 ```sql
-CALL pgosm_flex_faker.point_in_place_landuse();
+CALL geo_faker.point_in_place_landuse();
 CREATE TABLE my_fake_stores_v2 AS
 SELECT *
     FROM faker_store_location
@@ -26,7 +37,7 @@ SELECT *
 
 ## Custom Places for Shops
 
-The procedure `pgosm_flex_faker.point_in_place_landuse()` allows overriding
+The procedure `geo_faker.point_in_place_landuse()` allows overriding
 the inclusion of `retail` and `commercial` landuse.
 This is done by creating a custom `landuse_osm_types` table before
 running the stored procedure.
diff --git a/docs/src/docker-image.md b/docs/src/docker-image.md
index a0bc772..78401e5 100644
--- a/docs/src/docker-image.md
+++ b/docs/src/docker-image.md
@@ -1,11 +1,17 @@
 # Docker image
 
+> Warning: This project is in early development!  Things will be changing over the first few releases (e.g. before 0.5.0).
+
 ## Building the image
 
 Build latest.  Occasionally run with `--no-cache` to force some software updates.  
 
 ```bash
 docker pull rustprooflabs/pgosm-flex:latest
-docker build -t rustprooflabs/pgosm-flex-faker:latest .
+docker build -t rustprooflabs/geo-faker:latest .
 ```
 
+
+```bash
+docker push rustprooflabs/geo-faker:latest
+```
diff --git a/docs/src/geo-faker.md b/docs/src/geo-faker.md
new file mode 100644
index 0000000..59d6b07
--- /dev/null
+++ b/docs/src/geo-faker.md
@@ -0,0 +1,27 @@
+# What is Geo Faker?
+
+The the Geo Faker project creates fake store and customer data with geospatial
+components based on OpenStreetMap.  The use of OpenStreetMap data
+as a starting point provides a sense of realism. The use of `random()`
+and to generate fake data avoids privacy concerns.
+
+
+> Warning: This project is in early development!  Things will be changing over the first few releases (e.g. before 0.5.0).
+
+
+GeoFaker builds on [PgOSM Flex](https://pgosm-flex.com/), using its inherit ability
+to be customized as a launching point to generate realistic looking, but absolutely fake
+geospatial data.
+
+
+
+Version 1
+
+![alt](osm-faker-stores-in-ohio-1.png)
+
+Version 2
+
+![alt2](osm-faker-stores-in-ohio-2.png)
+
+
+
diff --git a/docs/src/pgosm-flex-faker.md b/docs/src/pgosm-flex-faker.md
deleted file mode 100644
index dac5210..0000000
--- a/docs/src/pgosm-flex-faker.md
+++ /dev/null
@@ -1,17 +0,0 @@
-# What is PgOSM Flex Faker?
-
-The project creates fake store and customer data with geospatial
-components based on OpenStreetMap.  The use of OpenStreetMap data
-as a starting point provides a sense of realism. The use of `random()`
-and to generate fake data avoids privacy concerns.
-
-Version 1
-
-![alt](osm-faker-stores-in-ohio-1.png)
-
-Version 2
-
-![alt2](osm-faker-stores-in-ohio-2.png)
-
-
-
diff --git a/docs/src/quick-start.md b/docs/src/quick-start.md
index 73f13a4..0cf479b 100644
--- a/docs/src/quick-start.md
+++ b/docs/src/quick-start.md
@@ -1,13 +1,23 @@
-# Quick Start to PgOSM Flex Faker
+# Quick Start to Geo Faker
 
-This section covers how to get started with the Faker version of PgOSM Flex.
+This section covers how to get started with the Faker version of PgOSM Flex,
+also known as Geo Faker.
 
 
+> Warning: This project is in early development!  Things will be changing over the first few releases (e.g. before 0.5.0).
+
+The basic process to using Geo Faker are:
+
+* Run PgOSM Flex with custom layerset
+* Load PgOSM Flex Faker objects
+* 
+
 ## Load OpenStreetMap Data
 
 Load the region/subregion you want using the PgOSM Flex Docker image.
-These instructions are modified from [PgOSM Flex's Quick Start](https://pgosm-flex.com/quick-start.html) section. The following
-loads the data into a PostGIS enabled database in a `pgosm-flex-faker`
+These instructions are modified from
+[PgOSM Flex's Quick Start](https://pgosm-flex.com/quick-start.html)
+section. The following loads the data into a PostGIS enabled database in a `geo-faker`
 Docker container available on port 5433.
 
 
@@ -16,14 +26,14 @@ mkdir ~/pgosm-data
 export POSTGRES_USER=postgres
 export POSTGRES_PASSWORD=mysecretpassword
 
-docker pull rustprooflabs/pgosm-flex-faker:latest
+docker pull rustprooflabs/geo-faker:latest
 
 docker run --name pgosm-faker -d --rm \
     -v ~/pgosm-data:/app/output \
-    -v ~/git/pgosm-flex-faker/:/custom-layerset \
+    -v ~/git/geo-faker/:/custom-layerset \
     -v /etc/localtime:/etc/localtime:ro \
     -e POSTGRES_PASSWORD=$POSTGRES_PASSWORD \
-    -p 5433:5432 -d rustprooflabs/pgosm-flex-faker
+    -p 5433:5432 -d rustprooflabs/geo-faker
 
 docker exec -it \
     pgosm-faker python3 docker/pgosm_flex.py \
@@ -37,12 +47,13 @@ docker exec -it \
 
 ## Load Faker Objects
 
-After the data completes processing, load the PgOSM Flex Faker database structures.
+After the data completes processing, load the PgOSM Flex Faker database structures
+in the `geo_faker` schema.
 This is done using Sqitch.
 
 
 ```bash
-cd pgosm-flex-faker/db
+cd geo-faker/db
 sqitch db:pg://$POSTGRES_USER:$POSTGRES_PASSWORD@localhost:5433/pgosm deploy
 ```
 
@@ -52,7 +63,11 @@ random results.
 
 ## Run Faker generation
 
-The stored procedure `pgosm_flex_faker.point_in_place_landuse()` places points
+There are two stored procedures in the `geo_faker` schema that
+generate the fake stores and customers.
+
+
+The stored procedure `geo_faker.point_in_place_landuse()` places points
 along roads that are within (or nearby) specific `landuse` areas.  The generated
 data is available after calling the stored procedure in a temporary table
 named `faker_store_location`.
@@ -60,20 +75,35 @@ The generated data is scoped to named places currently, though that will
 likely become adjustable in the future.
 
 
+The `geo_faker.point_in_place_landuse()` stored procedure requires
+the `faker_store_location` temp table created by the first stored procedure.
+
+
+
 ```sql
-CALL pgosm_flex_faker.point_in_place_landuse();
-SELECT COUNT(*) FROM faker_store_location;
+CALL geo_faker.point_in_place_landuse();
+CALL geo_faker.points_around_point();
 ```
 
-
 The following query saves the data in a new, non-temporary table named
 `my_fake_stores`.
 
 
 
+
+
+
 ```sql
 CREATE TABLE my_fake_stores AS
 SELECT *
     FROM faker_store_location
 ;
+
+CREATE TABLE my_fake_customers AS
+SELECT *
+    FROM faker_customer_location
+;
 ```
+
+
+