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Penguin Random House
Modular design system for e‑newsletters, used by Penguin Classics, Pelican Books, and The Happy Reader
sam-baldwin-thumbnail-penguin.jpg
2017-07-30
Penguin Random House
E-newsletter
SB-PH
Designer
image width height feature alt
penguin-e-newsletters-mobile-all.png
1721
1147
true
Template designs for Penguin Classics, The Happy Reader, and Pelican Books
image size border caption alt
classics.penguin.co.uk_q_1eZ5O1IIsgrKaNmhXoeJ59K_wv(960x720 (4_3) @2x).png
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true
July 2019
Penguin Classics template
image border size caption alt
classics.penguin.co.uk_q_1eZ5O1II6OVfaVlSrNE35pK_wv(960x720 (4_3) @2x).png
true
sm
June 2019
Penguin Classics template
image size border caption alt
classics.penguin.co.uk_q_17G4019sFDZAjoQpDRDyJm_wv(960x720 (4_3) @2x) (1).png
sm
true
March 2018
Penguin Classics template
image size border caption alt
classics.penguin.co.uk_q_1eZ5O1IQK7MLgQiCuUOLGCD_wv(960x720 (4_3) @2x) (3).png
sm
true
October 2019
Penguin Classics template
image size border caption alt
classics.penguin.co.uk_q_1eZ5O1IQK7MLgQiCuUOLGCD_wv(960x720 (4_3) @2x) (1).png
sm
true
October 2019
Penguin Classics template
image size border caption alt
classics.penguin.co.uk_q_11msI09EE05bJuZVD10phmG_wv(960x720 (4_3) @2x).png
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true
May 2018
Penguin Classics template
image width height alt
penguin-e-newsletters-mobile-classics.png
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1147
Variations of images on the Penguin Classics template
image size border caption feature alt
classics.penguin.co.uk_q_11msI09GNmcx7x8rxVSu60b_wv(Penguin 960w 4_3 screenshot).png
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true
March 2019
true
The Happy Reader template
image size border caption alt
classics.penguin.co.uk_q_1eZ5O1III9hncZuYYG9hKJs_wv(960x720 (4_3) @2x).png
sm
true
June 2019
The Happy Reader template
image size border caption alt
classics.penguin.co.uk_q_11msI09GNmcx7x8rxVSu60b_wv(Penguin 960w 4_3 screenshot) (1).png
sm
true
March 2019
The Happy Reader template
image size border caption alt
classics.penguin.co.uk_q_11msI09FeY3BciHM3pgRfLt_wv(960x720 (4_3) @2x).png
sm
true
June 2018
The Happy Reader template
image alt
penguin-e-newsletters-module-variation.jpg
Typography variation across the templates
image size border caption alt
news.penguin.co.uk_q_11msI09EMAMTFTIu3Clj5bP_wv(Penguin 960w 4_3 screenshot) copy.png
sm
true
May 2018
Pelican Books template
image size border caption alt
news.penguin.co.uk_q_11msI09EMAMTFTIu3Clj5bP_wv(Penguin 960w 4_3 screenshot) (2).png
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true
May 2018
Pelican Books template
selected

A modular e-newsletter system for Penguin Random House, for use with the Penguin Classics imprint, Penguin Classics’ collaboration with Fantastic Man The Happy Reader, and the Pelican Books imprint. A design system of core modules allows for a variety of templates to be created. This shared design system allows us to maintain a single codebase and documentation, streamlining the onboarding and authoring experience for Penguin Random House staff and making further development more economical and efficient. Since the first emails were sent in 2016, the system has been continuously extended and enhanced as both the technology has improved and the needs of the client have evolved over time. Developed by Piper Haywood.

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