diff --git a/.changeset/brown-dragons-flash.md b/.changeset/brown-dragons-flash.md
new file mode 100644
index 000000000..a2414f843
--- /dev/null
+++ b/.changeset/brown-dragons-flash.md
@@ -0,0 +1,5 @@
+---
+'@scaleway/use-segment': patch
+---
+
+Avoid multiple analytics loads
diff --git a/packages/use-segment/package.json b/packages/use-segment/package.json
index 80e9b9def..23091e1df 100644
--- a/packages/use-segment/package.json
+++ b/packages/use-segment/package.json
@@ -23,7 +23,11 @@
   },
   "license": "MIT",
   "dependencies": {
-    "@segment/analytics-next": "1.51.3"
+    "@segment/analytics-next": "1.51.3",
+    "use-deep-compare-effect": "1.8.1"
+  },
+  "devDependencies": {
+    "react": "18.2.0"
   },
   "peerDependencies": {
     "react": "18.x || 18"
diff --git a/packages/use-segment/src/useSegment.tsx b/packages/use-segment/src/useSegment.tsx
index eb9b9d8ce..60a231ab4 100644
--- a/packages/use-segment/src/useSegment.tsx
+++ b/packages/use-segment/src/useSegment.tsx
@@ -5,7 +5,8 @@ import type {
   InitOptions,
 } from '@segment/analytics-next'
 import type { ReactNode } from 'react'
-import { createContext, useContext, useEffect, useMemo, useState } from 'react'
+import { createContext, useContext, useMemo, useState } from 'react'
+import { useDeepCompareEffectNoCheck } from 'use-deep-compare-effect'
 
 export type OnEventError = (error: Error) => Promise<void> | void
 type EventFunction = (...args: never[]) => Promise<void>
@@ -72,7 +73,7 @@ function SegmentProvider<T extends Events>({
     )
   }, [initOptions?.integrations, settings?.writeKey])
 
-  useEffect(() => {
+  useDeepCompareEffectNoCheck(() => {
     if (shouldLoad && settings) {
       AnalyticsBrowser.load(settings, initOptions)
         .then(([res]) => setAnalytics(res))
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index 2db6d3c81..78e900998 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -211,8 +211,13 @@ importers:
   packages/use-segment:
     specifiers:
       '@segment/analytics-next': 1.51.3
+      react: 18.2.0
+      use-deep-compare-effect: 1.8.1
     dependencies:
       '@segment/analytics-next': 1.51.3
+      use-deep-compare-effect: 1.8.1_react@18.2.0
+    devDependencies:
+      react: 18.2.0
 
   packages/use-storage:
     specifiers: {}
@@ -1580,7 +1585,7 @@ packages:
     resolution: {integrity: sha512-EXpLCrk55f+cYqmHsSR+yD/0gAIMxxA9QK9lnQWzhMCvt+YmoBN7Zx94s++Kv0+unHk39vxNO8t+CMA2WSS3wA==}
     engines: {node: '>=6.9.0'}
     dependencies:
-      regenerator-runtime: 0.13.10
+      regenerator-runtime: 0.13.11
     dev: false
 
   /@babel/runtime/7.20.7:
@@ -5111,6 +5116,11 @@ packages:
     engines: {node: '>=0.4.0'}
     dev: true
 
+  /dequal/2.0.3:
+    resolution: {integrity: sha512-0je+qPKHEMohvfRTCEo3CrPG6cAzAYgmzKyxRiYSSDkS6eGJdyVJm7WaYA5ECaAD9wLB2T4EEeymA5aFVcYXCA==}
+    engines: {node: '>=6'}
+    dev: false
+
   /detect-indent/6.1.0:
     resolution: {integrity: sha512-reYkTUJAZb9gUuZ2RvVCNhVHdg62RHnJ7WJl8ftMi4diZ6NWlciOzQN88pUhSELEwflJht4oQDv0F0BMlwaYtA==}
     engines: {node: '>=8'}
@@ -8250,10 +8260,6 @@ packages:
     resolution: {integrity: sha512-zrceR/XhGYU/d/opr2EKO7aRHUeiBI8qjtfHqADTwZd6Szfy16la6kqD0MIUs5z5hx6AaKa+PixpPrR289+I0A==}
     dev: true
 
-  /regenerator-runtime/0.13.10:
-    resolution: {integrity: sha512-KepLsg4dU12hryUO7bp/axHAKvwGOCV0sGloQtpagJ12ai+ojVDqkeGSiRX1zlq+kjIMZ1t7gpze+26QqtdGqw==}
-    dev: false
-
   /regenerator-runtime/0.13.11:
     resolution: {integrity: sha512-kY1AZVr2Ra+t+piVaJ4gxaFaReZVH40AKNo7UCX6W+dEwBo/2oZJzqfuN1qLq1oL45o56cPaTXELwrTh8Fpggg==}
 
@@ -9145,6 +9151,17 @@ packages:
       requires-port: 1.0.0
     dev: true
 
+  /use-deep-compare-effect/1.8.1_react@18.2.0:
+    resolution: {integrity: sha512-kbeNVZ9Zkc0RFGpfMN3MNfaKNvcLNyxOAAd9O4CBZ+kCBXXscn9s/4I+8ytUER4RDpEYs5+O6Rs4PqiZ+rHr5Q==}
+    engines: {node: '>=10', npm: '>=6'}
+    peerDependencies:
+      react: '>=16.13 || 18'
+    dependencies:
+      '@babel/runtime': 7.20.7
+      dequal: 2.0.3
+      react: 18.2.0
+    dev: false
+
   /util-deprecate/1.0.2:
     resolution: {integrity: sha512-EPD5q1uXyFxJpCrLnCc1nHnq3gOa6DZBocAIiI2TaSCA7VCJ1UJDMagCzIkXNsUYfD1daK//LTEQ8xiIbrHtcw==}
     dev: true