A proposal for two new types: Guide & Recommendation #2405
Guide, a new subtype of CreativeWork
This is allow us to markup pages that are Guide pages in content, that recommend specific products or services, or aspects of a thing for a user to consider.
A Guide may represent a Buying Guide (example) and detail aspects of products or services for a user to consider.
A Guide may represent a Product Guide (example) and recommend specific products or services.
A Guide may represent a Ranked List (example) and recommend specific products or services with ranks.
Relevant existing properties most likely to be used with Guide:
Recommendation, a subtype of Review
Recommendations are Reviews that suggest or propose something as the best option or best course of action.
Recommendations may be for products or services, or other concrete things, as in the case of a ranked list or product guide. A Guide may list multiple recommendations for different categories. For example, in a Guide about which TVs to buy, the author may have several Recommendations.
Relevant existing properties:
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Examples for above:
BuyingGuide - How to Shop for Hiking Boots
Version 2, nested Guides:
Product Guide - Best TVs
Ranked List Guide - Best Cars
This guide is focused on a single categorization, overall best midsize cars, and ranks them within that list.
Not so sure that the generically useful term Guide should be narrowly used for purchase/buying guides only.
What about travel guides (a set of travel instructions), tour guides (person that guides you round a tourist destination), mountain guides (person that directs you up a mountain), restaurant guides (recommended restaurants), usage guides (the best way to use or operate a tool or product), etc.?
I think the Guide spec as-is is reasonable for some other types of Guides.
From your examples (travel guides, tour guides, mountain guides, restaurant guides, usage guides), I think the big differentiation is whether or not the Guide is a piece of content (eg derives from CreativeWork) or whether the Guide is a Person/Occupation. I think as a CreativeWork sub type category that this is general enough. For Person or Occupation definitions, it's clearly not the right schema.
If that naming collision is not ok, renaming Guide to BuyingGuide (you could imagine a guide that recommended http://schema.org/Service s instead of Product s) seems like a fine way to move forward for the proposed product/buying guide intent.
Examples of other non-Product CreativeWork guides in line with previous examples:
What do you think?