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<title>Future Friendly</title>
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<h1><img src="assets/fflogo.png" alt="Future Friendly" title="Future Friendly"></h1>
<p>In today's incredibly exciting yet overwhelming world of connected digital devices, these are the truths we hold to be self-evident:</p>
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<ul id="truths">
<li id="disruption-will-accelerate"><strong>Disruption will only accelerate.</strong> The quantity and diversity of connected devices&mdash;many of which we haven't imagined yet&mdash;will explode, as will the quantity and diversity of the people around the world who use them.</li>
<li id="infrastructure-fail"><strong>Our existing standards, workflows, and infrastructure won't hold up.</strong> Today's onslaught of devices is already pushing them to the breaking point. They can't withstand what's ahead.</li>
<li id="proprietary-first"><strong>Proprietary solutions will dominate at first.</strong> Innovation necessarily precedes standardization. Technologists will scramble to these solutions before realizing (yet again) that a standardized platform is needed to maintain sanity.</li>
<li id="standards-slow"><strong>The standards process will be painfully slow.</strong> We will struggle with (and eventually agree upon) appropriate standards. During this period, the web will fall even further behind proprietary solutions.</li>
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<h2>A New Hope</h2>
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<p>But there's hope. While we can't know exactly what the future will bring, we can:</p>
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<li id="acknowledge">Acknowledge and embrace unpredictability.</li>
<li id="be">Think and behave in a <a href="thinking.html">future-friendly way</a>.</li>
<li id="help">Help others do the same.</li>
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<p>The future is ours to make &mdash;friendly.</p>
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<h2>Undersignums</h2>
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<img src="assets/signed.png" alt="Signatures of the names that follow">
<ul>
<li class="vcard"><a href="http://www.lukew.com" class="fn url">Luke Wroblewski</a></li>
<li class="vcard"><a href="http://designmind.frogdesign.com/blog/author/beyond-mobile/" class="fn url">Scott Jenson</a></li>
<li class="vcard"><a href="http://bradfrostweb.com" class="fn url">Brad Frost</a></li>
<li class="vcard"><a href="http://adactio.com" class="fn url">Jeremy Keith</a></li>
<li class="vcard"><a href="http://lyza.com" class="fn url">Lyza D. Gardner</a></li>
<li class="vcard"><a href="http://scottjehl.com" class="fn url">Scott Jehl</a></li>
<li class="vcard"><a href="http://yiibu.com" class="fn url">Stephanie Rieger</a></li>
<li class="vcard"><a href="http://userfirstweb.com" class="fn url">Jason Grigsby</a></li>
<li class="vcard"><a href="http://yiibu.com" class="fn url">Bryan Rieger</a></li>
<li class="vcard"><a href="http://globalmoxie.com/" class="fn url">Josh Clark</a></li>
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<li><a>Home</a></li>
<li><a href="thinking.html">Thinking</a></li>
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<ul>
<li>We're <a rel="license" href="http://creativecommons.org/licenses/by/3.0">Creative Commons friendly.</a></li>
<li><a href="https://twitter.com/grigs/mobilewood/members">Talk to us.</a></li>
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