diff --git a/android/ScratchJr/app/src/main/java/org/scratchjr/android/JavaScriptDirectInterface.java b/android/ScratchJr/app/src/main/java/org/scratchjr/android/JavaScriptDirectInterface.java
index 856eaefa..f61f1f66 100644
--- a/android/ScratchJr/app/src/main/java/org/scratchjr/android/JavaScriptDirectInterface.java
+++ b/android/ScratchJr/app/src/main/java/org/scratchjr/android/JavaScriptDirectInterface.java
@@ -629,4 +629,24 @@ public void setAnalyticsPlacePref(String place) {
             _activity.setAnalyticsPlacePref(place);
         }
     }
+
+    /**
+     * Record a user property
+     * @param prefObjStr single key-value JSON string, like "{\"school\": \"Central High\"}"
+     */
+    @JavascriptInterface
+    public void setAnalyticsPref(String prefObjStr) {
+        if (prefObjStr != null) {
+            try {
+                JSONObject jsonObject = new JSONObject(prefObjStr);
+                JSONArray jsonArray = jsonObject.names();
+                String key = jsonArray.getString(0);
+                String value = jsonObject.getString(key);
+                _activity.setAnalyticsPref(key, value);
+            } catch (JSONException e) {
+                Log.e(LOG_TAG, "JSON error: " + e.getMessage(), e);
+                return;
+            }
+        }
+    }
 }
diff --git a/android/ScratchJr/app/src/main/java/org/scratchjr/android/ScratchJrActivity.java b/android/ScratchJr/app/src/main/java/org/scratchjr/android/ScratchJrActivity.java
index a58b89f2..e511efc9 100644
--- a/android/ScratchJr/app/src/main/java/org/scratchjr/android/ScratchJrActivity.java
+++ b/android/ScratchJr/app/src/main/java/org/scratchjr/android/ScratchJrActivity.java
@@ -520,6 +520,15 @@ public void setAnalyticsPlacePref(String place) {
         _FirebaseAnalytics.setUserProperty("place_preference", place);
     }
 
+    /**
+     * Record a user property
+     * @param key like "school"
+     * @param value like "Central High"
+     */
+    public void setAnalyticsPref(String key, String value) {
+        _FirebaseAnalytics.setUserProperty(key, value);
+    }
+
     public void translateAndScaleRectToContainerCoords(RectF rect, float devicePixelRatio) {
         float wx = _webView.getX();
         float wy = _webView.getY();
diff --git a/ios/ScratchJr/src/ScratchJr.h b/ios/ScratchJr/src/ScratchJr.h
index 873bf715..4201b3cb 100644
--- a/ios/ScratchJr/src/ScratchJr.h
+++ b/ios/ScratchJr/src/ScratchJr.h
@@ -128,6 +128,7 @@
 - (NSString *) deviceName;
 - (NSString *) analyticsEvent:(NSString *)category :(NSString *)action :(NSString *)label;
 - (void) setAnalyticsPlacePref:(NSString *)place;
+- (void) setAnalyticsPref:(NSString *)prefObjStr;
 @end
 
 @interface ViewController : UIViewController <JSExports,UIWebViewDelegate,MFMailComposeViewControllerDelegate>
diff --git a/ios/ScratchJr/src/ViewController.m b/ios/ScratchJr/src/ViewController.m
index 5571b85d..58d0d6d4 100644
--- a/ios/ScratchJr/src/ViewController.m
+++ b/ios/ScratchJr/src/ViewController.m
@@ -333,6 +333,16 @@ -(void) setAnalyticsPlacePref:(NSString*)place {
     [FIRAnalytics setUserPropertyString:place forName:@"place_preference"];
 }
 
+// @param prefObjStr like "{\"place_preference\": \"School\"}"
+-(void) setAnalyticsPref:(NSString*)prefObjStr {
+    NSData* data = [prefObjStr dataUsingEncoding:NSUTF8StringEncoding];
+    NSDictionary* dict = [NSJSONSerialization JSONObjectWithData:data options:0 error: nil];
+    NSString *key = [[dict allKeys] firstObject];
+    NSString *value = [dict objectForKey: key];
+    [FIRAnalytics setUserPropertyString:value forName:key];
+}
+
+
 // iPad name (used for information in the name/sharing dialog to help people using Airdrop)
 - (NSString*) deviceName {
     return [[UIDevice currentDevice] name];
diff --git a/src/tablet/Android.js b/src/tablet/Android.js
index 90d0feeb..e4e5804b 100644
--- a/src/tablet/Android.js
+++ b/src/tablet/Android.js
@@ -261,6 +261,10 @@ export default class Android {
         AndroidInterface.setAnalyticsPlacePref(preferredPlace);
     }
 
+    static setAnalyticsPref (obj) {
+        AndroidInterface.setAnalyticsPref(JSON.stringify(obj));
+    }
+
     // // Web Wiew delegate call backs
     //
     // static pageError (desc) {
diff --git a/src/tablet/OS.js b/src/tablet/OS.js
index 794b7ef4..d3d86236 100644
--- a/src/tablet/OS.js
+++ b/src/tablet/OS.js
@@ -253,6 +253,10 @@ export default class OS {
         tabletInterface.setAnalyticsPlacePref(preferredPlace);
     }
 
+    static setAnalyticsPref (key, value) {
+        tabletInterface.setAnalyticsPref({[key]: value});
+    }
+
     // Web Wiew delegate call backs
 
     static pageError (desc) {
diff --git a/src/tablet/iOS.js b/src/tablet/iOS.js
index 747751ed..7b7e7b50 100644
--- a/src/tablet/iOS.js
+++ b/src/tablet/iOS.js
@@ -268,6 +268,10 @@ export default class iOS {
         window.tablet.setAnalyticsPlacePref(preferredPlace);
     }
 
+    static setAnalyticsPref (obj) {
+        window.tablet.setAnalyticsPref(JSON.stringify(obj));
+    }
+
     // // Web Wiew delegate call backs
     //
     // static pageError (desc) {