diff --git a/config/operator/operator/kustomization.yaml b/config/operator/operator/kustomization.yaml
index 13874c6096..ed625325d4 100644
--- a/config/operator/operator/kustomization.yaml
+++ b/config/operator/operator/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: scylladb/scylla-operator
-  newTag: v1.0.0-rc0
+  newTag: v1.0.0
diff --git a/examples/common/operator.yaml b/examples/common/operator.yaml
index 50f260b571..f9b8b8d2ad 100644
--- a/examples/common/operator.yaml
+++ b/examples/common/operator.yaml
@@ -1920,7 +1920,7 @@ spec:
           valueFrom:
             fieldRef:
               fieldPath: metadata.namespace
-        image: scylladb/scylla-operator:v1.0.0-rc0
+        image: scylladb/scylla-operator:v1.0.0
         imagePullPolicy: IfNotPresent
         name: manager
         ports: