I turn technology into predictable revenue growth for clients.
- 💼 Business Development & Growth Manager at Mindbox — SaaS for marketing automation and pricing
- 🧰 9 years of experience: from NOC engineer to conversations with owners, CEOs and commercial directors
- 🏢 Enterprise portfolio: retail chains, pharma, real estate, fintech — up to 20 accounts at a time, combined annual turnover up to $1.2 bn
- 🇷🇺 I live in Moscow, Russia
- 🎓 BSc in Applied Mathematics and Computer Science and MSc (with distinction) in Innovation Management, HSE University
- 😉 The full story is on my website: ikuz.me
- 📋 CV in PDF: ENG version · RUS version
- 📩 You can email me at ivan@ikuz.me
I run enterprise accounts on a marketing automation platform end to end: onboarding, CRM strategy, escalations, upsell. Portfolio revenue grew +40% YoY in a difficult 2025; 30+ companies taken from onboarding to outcome.
The engineering start is why a conversation with a client's developers and a conversation with their commercial director fit in the same head.
Every number below comes from a publicly published client review — each link goes to the original source.
| Client | What happened | Result |
|---|---|---|
| Rive Gauche | Migrated all CRM communications of a national beauty chain: 88 cities, fragmented systems, 8 months | +27.7% revenue per customer · 21M profiles migrated · −45% verification costs |
| Pharmacy chain 36,6 | Quizzes instead of straight discounts across 2,600 pharmacies in 15 regions | +4.5 pp conversion to order · 4,230 contacts in 15 days |
| A101 | Retail mechanics applied to real estate: behavioural triggers and ML-driven apartment recommendations | +20% enquiries from email · +0.5 pp email channel share |
| Mnogo Lososya (X5 Group) | Three services replaced by one platform for a delivery chain in 16 cities | 7.92% of orders — CRM uplift · 19 hours saved per month |
| Kirovskiy | 152 stores: the loyalty programme became measurable | +7% receipt penetration per quarter · 48% of revenue in 18 months |
| Zaim Express | CRM audit for a microfinance company | +21% channel revenue · applications share 3% → 8% · −⅓ SMS costs |
| CHARMSTORE | Web push launched as a standalone channel for 22 stores | 5,000 subscribers in 4 months · ROMI +325 pp vs SMS |
The Rive Gauche migration was also covered by CNews.
- “How pharmacy chain 36,6 engages customers through quizzes” — WE ARE CRM.PHARMA, March 2026
- “Launching a loyalty programme: preparation, integration, pilot” — Q&A expert at the Loyal Marketing conference, June 2025, Moscow, 400 attendees, alongside the Head of CRM & loyalty at L'Etoile and the marketing director of Zolla
Enterprise Customer Success · CRM marketing & loyalty · Negotiations & escalations · Working with C-level · B2B sales & upsell · Mentoring
Also: negotiations and client relations by Ilya Sinelnikov (Bureau Gorbunov, 2022), Mindbox School of Managers (2025), BOOST product vibe-coding intensive by Ivan Zamesin (2026).
Engineering base from six international B2B projects (VoIP, Linux, Oracle, Python) — still the reason I can read a client's integration myself.
