diff --git a/integrations/facebook-pixel/HISTORY.md b/integrations/facebook-pixel/HISTORY.md
index 04a8d8fc0..c16b471bb 100644
--- a/integrations/facebook-pixel/HISTORY.md
+++ b/integrations/facebook-pixel/HISTORY.md
@@ -1,3 +1,8 @@
+2.11.0/ 2020-07-16
+==================
+
+  * Add support for Limited Data Use. See: https://developers.facebook.com/docs/marketing-apis/data-processing-options
+
 2.10.0/ 2019-12-04
 ==================
 
diff --git a/integrations/facebook-pixel/lib/index.js b/integrations/facebook-pixel/lib/index.js
index 2f8f19cff..da319459f 100644
--- a/integrations/facebook-pixel/lib/index.js
+++ b/integrations/facebook-pixel/lib/index.js
@@ -30,6 +30,7 @@ var FacebookPixel = (module.exports = integration('Facebook Pixel')
   .option('standardEventsCustomProperties', [])
   .option('keyForExternalId', '')
   .option('userIdAsExternalId', false)
+  .option('limitedDataUse', true)
   .mapping('standardEvents')
   .mapping('legacyEvents')
   .mapping('contentTypes')
@@ -102,6 +103,9 @@ FacebookPixel.prototype.initialize = function() {
   if (!this.options.automaticConfiguration) {
     window.fbq('set', 'autoConfig', false, this.options.pixelId);
   }
+  if (this.options.limitedDataUse) {
+    window.fbq('dataProcessingOptions', ['LDU'], 0, 0);
+  }
   if (this.options.initWithExistingTraits) {
     var traits = this.formatTraits(this.analytics);
     window.fbq('init', this.options.pixelId, traits);
diff --git a/integrations/facebook-pixel/package.json b/integrations/facebook-pixel/package.json
index 99ca8b30a..6910bbd81 100644
--- a/integrations/facebook-pixel/package.json
+++ b/integrations/facebook-pixel/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@segment/analytics.js-integration-facebook-pixel",
   "description": "The Facebook Pixel analytics.js integration.",
-  "version": "2.10.0",
+  "version": "2.11.0",
   "keywords": [
     "analytics.js",
     "analytics.js-integration",
diff --git a/integrations/facebook-pixel/test/index.test.js b/integrations/facebook-pixel/test/index.test.js
index 687f9a1e4..7e85a6eb8 100644
--- a/integrations/facebook-pixel/test/index.test.js
+++ b/integrations/facebook-pixel/test/index.test.js
@@ -35,6 +35,7 @@ describe('Facebook Pixel', function() {
     pixelId: '123123123',
     agent: 'test',
     initWithExistingTraits: false,
+    limitedDataUse: true,
     whitelistPiiProperties: [],
     blacklistPiiProperties: [],
     standardEventsCustomProperties: []
@@ -147,6 +148,12 @@ describe('Facebook Pixel', function() {
         );
       });
 
+      it('should call dataProcessingOptions if limitedDataUse is enabled', function() {
+        analytics.stub(window, 'fbq');
+        analytics.initialize();
+        analytics.called(window.fbq, 'dataProcessingOptions', ['LDU'], 0, 0);
+      });
+
       before(function() {
         options.initWithExistingTraits = true;
       });
@@ -171,6 +178,28 @@ describe('Facebook Pixel', function() {
         analytics.called(window.fbq, 'init', options.pixelId, payload);
       });
     });
+
+    describe('#initialize without LDU', function() {
+      before(function() {
+        options.limitedDataUse = false;
+      });
+
+      after(function() {
+        options.limitedDataUse = true;
+      });
+
+      it('should not call dataProcessingOptions if limitedDataUse is false', function() {
+        analytics.stub(window, 'fbq');
+        analytics.initialize();
+        analytics.didNotCall(
+          window.fbq,
+          'dataProcessingOptions',
+          ['LDU'],
+          0,
+          0
+        );
+      });
+    });
   });
 
   describe('loading', function() {