Merge branch 'segmentio:develop' into develop

Author: elemhunt

src/connections/destinations/catalog/actions-facebook-conversions-api/index.md

@@ -89,7 +89,7 @@ Available sync modes for the Facebook Conversions API (Actions) include:
 
 ## Configuration options
 
-The Facebook Conversions API (Actions) destination gives you several ways to implement your conversion tracking. You can use it with [Facebook Pixel](/docs/connections/destinations/catalog/facebook-pixel/), or as a stand-alone alternative. You can read more about implementation options below and in [Facebook documentation](https://developers.facebook.com/docs/marketing-api/conversions-api/guides/end-to-end-implementation#pick-your-integration-type){:target="_blank"}.                                                               |
+The Facebook Conversions API (Actions) destination gives you several ways to implement your conversion tracking. You can use it with [Facebook Pixel](/docs/connections/destinations/catalog/facebook-pixel/), or as a stand-alone alternative. You can read more about implementation options below and in [Facebook documentation](https://developers.facebook.com/docs/marketing-api/conversions-api/guides/end-to-end-implementation#pick-your-integration-type){:target="_blank"}.
 
 ### Send events from both the browser and the server
 

src/connections/destinations/catalog/actions-klaviyo/index.md

@@ -45,11 +45,11 @@ Klaviyo (Actions) Destination can accept [Reverse ETL](/docs/connections/reverse
 | Track Event         | <img class="inline" src="/docs/images/supported.svg" /> | <img class="inline" src="/docs/images/unsupported.svg" /> | <img class="inline" src="/docs/images/unsupported.svg" />      |
 | Upsert Profile      | <img class="inline" src="/docs/images/supported.svg" /> | <img class="inline" src="/docs/images/supported.svg" />   | <img class="inline" src="/docs/images/unsupported.svg" />      |
 | Remove Profile      | <img class="inline" src="/docs/images/supported.svg" /> | <img class="inline" src="/docs/images/unsupported.svg" /> | <img class="inline" src="/docs/images/supported.svg" />        |
-| Subscribe Profile   | <img class="inline" src="/docs/images/supported.svg" /> | <img class="inline" src="/docs/images/unsupported.svg" /> | <img class="inline" src="/docs/images/supported.svg" /> **\*** |
+| Subscribe Profile   | <img class="inline" src="/docs/images/supported.svg" /> | <img class="inline" src="/docs/images/unsupported.svg" /> | <img class="inline" src="/docs/images/supported.svg" /> \* |
 | Unsubscribe Profile | <img class="inline" src="/docs/images/supported.svg" /> | <img class="inline" src="/docs/images/unsupported.svg" /> | <img class="inline" src="/docs/images/supported.svg" />        |
 
 > info ""
-> **\*** Though technically possible, this may not be the most intuitive approach to using Reverse ETL.
+> \* Though technically possible, this may not be the most intuitive approach to using Reverse ETL.
 
 In order to add users to a list, use the **Upsert Profile** Action and fill out the **List** field with the Klaviyo list you'd like to add the profile to.
 

src/privacy/data-retention-policy.md

@@ -17,7 +17,8 @@ Segment enforces a strict data retention policy for all:
 ## Effective date
 Segment’s enforcement of this data retention policy for active customers begins on:
 - **April 15, 2025** for Object Store data
-- **August 15, 2025** for Archive event and Profile events data stores
+- **September 15, 2025** for Archive event data stores 
+- **January 15, 2025** for Profile event data stores
 
 ## Active customers