diff --git a/src/engage/campaigns/index.md b/src/engage/campaigns/index.md index ba5b1c843c..7e47d75b11 100644 --- a/src/engage/campaigns/index.md +++ b/src/engage/campaigns/index.md @@ -2,4 +2,23 @@ title: Campaigns Overview layout: engage engage: true ---- \ No newline at end of file +--- +With Engage, you can build email and SMS marketing campaigns within Journeys. + +Use real-time data and unified customer profiles to send personalized messages to subscribed users. Build and send email and SMS campaigns for multi-channel customer engagement. + +> success "" +> Visit Segment's [Journeys documentation](/docs/engage/journeys/) for more information on how to build a Journey. + +## Send personalized campaigns + +Use Engage to send [email](/docs/engage/campaigns/email-campaigns/) and [SMS campaigns](/docs/engage/campaigns/sms-campaigns/) in Journeys: +- Send email and SMS messages to subscribed users as a step in a Journey. +- Insert real-time [profile traits from merge tags](/docs/engage/campaigns/use-profile-traits/) to personalize messages. +- Test your email and SMS before you include them in campaigns. + +## Build email and SMS templates + +With Engage, you can build [email](/docs/engage/content/email/template/) and [SMS templates](/docs/engage/content/sms/template/) to use throughout your campaigns. Build an email template using a visual editor or an HTML code editor. Personalize templates with merge tags and test your messages before you send them in campaigns. + +Engage saves the message templates for you to preview, maintain, and reuse throughout your campaigns.