diff --git a/.github/styles/segment/alt-tag.yml b/.github/styles/segment/alt-tag.yml
new file mode 100644
index 0000000000..ef4c676709
--- /dev/null
+++ b/.github/styles/segment/alt-tag.yml
@@ -0,0 +1,7 @@
+extends: existence
+message: 'Please add alt text to the image'
+level: warning
+scope: raw
+nonword: true
+raw:
+  - '(\!\[\])'
diff --git a/src/utils/vale-test.md b/src/utils/vale-test.md
index 2d00281e12..24c100f961 100644
--- a/src/utils/vale-test.md
+++ b/src/utils/vale-test.md
@@ -11,5 +11,4 @@ For example, like [this](/docs/connections)
 segment.com/docs
 
 Here's an update.
-
-
+![alt tag](/diagram-library/Elements.png)
diff --git a/vale-styles/segment/alt-tag.yml b/vale-styles/segment/alt-tag.yml
new file mode 100644
index 0000000000..ef4c676709
--- /dev/null
+++ b/vale-styles/segment/alt-tag.yml
@@ -0,0 +1,7 @@
+extends: existence
+message: 'Please add alt text to the image'
+level: warning
+scope: raw
+nonword: true
+raw:
+  - '(\!\[\])'