From 49addd8cb193a65ed9990b5d7bd48ff8359978d2 Mon Sep 17 00:00:00 2001
From: forstisabella <92472883+forstisabella@users.noreply.github.com>
Date: Tue, 21 Oct 2025 12:33:35 -0400
Subject: [PATCH] Update effective dates

---
 src/privacy/data-retention-policy.md | 3 ++-
 1 file changed, 2 insertions(+), 1 deletion(-)

diff --git a/src/privacy/data-retention-policy.md b/src/privacy/data-retention-policy.md
index f24d440dbe..421740a1fc 100644
--- a/src/privacy/data-retention-policy.md
+++ b/src/privacy/data-retention-policy.md
@@ -17,7 +17,8 @@ Segment enforces a strict data retention policy for all:
 ## Effective date
 Segment’s enforcement of this data retention policy for active customers begins on:
 - **April 15, 2025** for Object Store data
-- **August 15, 2025** for Archive event and Profile events data stores
+- **September 15, 2025** for Archive event data stores 
+- **January 15, 2025** for Profile event data stores
 
 ## Active customers