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Google reduced SERPs description length #1694

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arnaudbroes opened this issue May 18, 2018 · 3 comments

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commented May 18, 2018

https://www.seroundtable.com/google-shortens-search-snippets-25729.html

Reported here - https://wordpress.org/support/topic/google-changed-the-size-of-snippets-again-may-2018/. Seems to be valid. My search queries now show up with shorter snippets again. We should consider what to do and perhaps updating the documentation and in-line documentation based on Danny Sullivan's quote (Google Search liason):

Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful. The length of snippets is dynamic. We're not stating a maximum length because of this.

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commented May 20, 2018

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commented May 20, 2018

I don't think it's quite as simple as just reducing it.

The length of snippets is dynamic. We're not stating a maximum length because of this.

Edit- seems pretty clear it's ~155, stopping after a whole word, which is what our snippet preview should do

For reference, we originally extended the length in #1395 and #1454

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commented May 20, 2018

@michaeltorbert michaeltorbert changed the title Google allegedly cut SERPs length again Google allegedly cut SERPs description length again Jun 1, 2018

@michaeltorbert michaeltorbert added this to the 2.6.1 milestone Jun 1, 2018

@michaeltorbert michaeltorbert changed the title Google allegedly cut SERPs description length again Google reduced SERPs description length Jun 6, 2018

michaeltorbert added a commit that referenced this issue Jun 6, 2018

michaeltorbert added a commit that referenced this issue Jun 7, 2018

Issue 1694 (#1727)
* remove range code for description input #1694

* decrease description recommendations back to 160 #1694
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