I'm Jennifer Mathews, also known as the SEOGoddes. I have been obsessed with search engine optimization for over 20 years now. I am considered a thought leader in the SEO industry having spoken at many events on behalf of SEO and enterprise SEO, writing for industry publications, managing SEO and SEO teams for large organizations, serving as Director for successful startups, and running workshops and conferences for search marketing and social media marketing. This account was created before I was GitHub's SEO Manager and developed more while working with GitHub's teams across to optimize projects and all aspects of GitHub properties. I update links and content when I can.
Feel free to [schedule time])https://calendly.com/seogoddess/github15) with me for 15 minutes to ask me anything related to SEO.
Here's a list of some of my favorites:
- Enterprise SEO: Communication Within Your SEO Teams Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
- How to Calculate ROI for SEO When Targeting a Set of Keywords This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
- The Difference Between an SEO Bug & a Feature Request Here’s how to understand the difference between a bug and a feature request when approaching enterprise SEO issues.
- How & Why Google’s Neural Matching Is Impacting Your Site Discover how Google’s neural matching algorithm might be affecting your website.
- What Is Rank Transition & What Does It Mean for SEO? Learn what rank transition is, according to Google’s Ranking Documents patent, and what it means for SEO.
- 20 Things I Learned From 20 Years of Working in the SEO Industry A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry.
| Currently | Previously | Before That | 2012-2014 | 2006-2007 |
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| Vashon-Maury.com | [masteroptimization.com] | JustGrubMe.com |
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| Having grown up on Vashon-Maury Island, and a 4th generation Vashonite, I created this local information website for Vashon and Maury Islands located just West of Seattle and North of Tacoma in Washington state's Puget Sound. Full of things to do and local business listings, locals and visitors can find everything they need there. | A brain dump of everything I know about SEO and what I am learning while optimizing for Artificial Intelligence (AI) Engines such as SearchGPT, Gemini, Microsoft CoPilot, and more. | A recipe blog and recipe site with zero advertising, and supporting cooking and recipe sites that do not have advertising as well. The goal is to create an ad-free recipe and cooking experience. |