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Google Webmaster Tools Search Referral Analysis

This code analyzes search referral data from Google Webmaster Tools.

To run the analysis on your site, first download a data set of search data:

  1. Go to "Traffic > Search Queries"
  2. Select a date range
  3. Select "Show [500] rows"
  4. In the URL, replace "grid.s=500" with "grid.s=10000" (or some very large number)
  5. Click "Download this table" to download the CSV file.

Then, define the branded keywords for your site in run_keyword_analysis.py. You need to modify the regular expression re_branded.

Finally, run python run_keyword_analysis.py -c CSVFILE -o OUTPUT_DIRECTORY to run the analysis. This writes a few plots plus a list of all branded keywords to the output directory.

Dependencies

This was developed in Python 2.6/7 and built on top of numpy and matplotlib.