diff --git a/README.md b/README.md
index 79ce33b2..e382954d 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # Serious Scaffold Python
 
-A serious Python project template for out-of-box and production usage.
+A development-focused Python project template with various integrations, configurations and modules.
 
 [![GitHub](https://img.shields.io/github/license/serious-scaffold/serious-scaffold-python)](https://github.com/serious-scaffold/serious-scaffold-python/blob/main/LICENSE)
 [![CI Status](https://github.com/serious-scaffold/serious-scaffold-python/actions/workflows/ci.yml/badge.svg?branch=main)](https://github.com/serious-scaffold/serious-scaffold-python/actions/workflows/ci.yml)
diff --git a/copier.yaml b/copier.yaml
index 52d0afb5..9d360f42 100644
--- a/copier.yaml
+++ b/copier.yaml
@@ -15,7 +15,7 @@ project_name:
   help: 'Project name in CamelCase:'
   type: str
 project_description:
-  default: A serious Python project template for out-of-box and production usage.
+  default: A development-focused Python project template with various integrations, configurations and modules.
   help: 'Brief project description:'
   type: str
 repo_namespace:
diff --git a/pyproject.toml b/pyproject.toml
index 6ae10fff..0787a52c 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -18,17 +18,15 @@ classifiers = [
   "Programming Language :: Python :: 3.8",
   "Programming Language :: Python :: 3.9",
 ]
-description = "A serious Python project template for out-of-box and production usage."
+description = "A development-focused Python project template with various integrations, configurations and modules."
 dynamic = [
   "dependencies",
   "optional-dependencies",
   "version",
 ]
 keywords = [
-  "out-of-box",
-  "production",
+  "development-focused",
   "project template",
-  "template",
 ]
 name = "serious-scaffold"
 readme = "README.md"
diff --git a/pyproject.toml.jinja b/pyproject.toml.jinja
index e4d1ca98..4071b95f 100644
--- a/pyproject.toml.jinja
+++ b/pyproject.toml.jinja
@@ -34,10 +34,8 @@ dynamic = [
   "version",
 ]
 keywords = [
-  "out-of-box",
-  "production",
+  "development-focused",
   "project template",
-  "template",
 ]
 name = "{{ package_name }}"
 readme = "README.md"