diff --git a/README.md b/README.md
index ac7073e2..69136bc1 100644
--- a/README.md
+++ b/README.md
@@ -4,13 +4,13 @@
 
 [API Documentation][API documentation]
 
-html5ever is an HTML parser developed as part of the [Servo](https://github.com/servo/servo) project.
+html5ever is an HTML parser developed as part of the [Servo][] project.
 
-It can parse and serialize HTML according to the [WHATWG](https://whatwg.org/) specs (aka "HTML5").  There are some omissions at present, most of which are documented [in the bug tracker](https://github.com/servo/html5ever/issues?q=is%3Aopen+is%3Aissue+label%3Aweb-compat).  html5ever passes all tokenizer tests from [html5lib-tests](https://github.com/html5lib/html5lib-tests), and most tree builder tests outside of the unimplemented features.  The goal is to pass all html5lib tests, and also provide all hooks needed by a production web browser, e.g. `document.write`.
+It can parse and serialize HTML according to the [WHATWG](https://whatwg.org/) specs (aka "HTML5").  There are some omissions at present, most of which are documented [in the bug tracker][].  html5ever passes all tokenizer tests from [html5lib-tests][], and most tree builder tests outside of the unimplemented features.  The goal is to pass all html5lib tests, and also provide all hooks needed by a production web browser, e.g. `document.write`.
 
 Note that the HTML syntax is a language almost, but not quite, entirely unlike XML.  For correct parsing of XHTML, use an XML parser.  (That said, many XHTML documents in the wild are serialized in an HTML-compatible form.)
 
-html5ever is written in [Rust](http://www.rust-lang.org/), so it avoids the most notorious security problems from C, but has performance similar to a parser written in C.  You can call html5ever as if it were a C library, without pulling in a garbage collector or other heavy runtime requirements.
+html5ever is written in [Rust][], so it avoids the most notorious security problems from C, but has performance similar to a parser written in C.  You can call html5ever as if it were a C library, without pulling in a garbage collector or other heavy runtime requirements.
 
 
 ## Getting started in Rust
@@ -22,7 +22,7 @@ Add html5ever as a dependency in your [`Cargo.toml`](http://crates.io/) file:
 html5ever = "*"
 ```
 
-Then take a look at [`examples/html2html.rs`](https://github.com/servo/html5ever/blob/master/examples/html2html.rs) and [`examples/print-rcdom.rs`](https://github.com/servo/html5ever/blob/master/examples/print-rcdom.rs) and the [API documentation][].
+Then take a look at [`examples/html2html.rs`] and [`examples/print-rcdom.rs`] and the [API documentation][].
 
 ## Getting started in other languages
 
@@ -51,3 +51,9 @@ The code is cross-referenced with the WHATWG syntax spec, and eventually we will
 html5ever builds against the official stable releases of Rust, though some optimizations are only supported on nightly releases.
 
 [API documentation]: http://doc.servo.org/html5ever/index.html
+[Servo]: https://github.com/servo/servo
+[Rust]: http://www.rust-lang.org/
+[in the bug tracker]: https://github.com/servo/html5ever/issues?q=is%3Aopen+is%3Aissue+label%3Aweb-compat
+[html5lib-tests]: https://github.com/html5lib/html5lib-tests
+[`examples/html2html.rs`]: https://github.com/servo/html5ever/blob/master/html5ever/examples/html2html.rs
+[`examples/print-rcdom.rs`]: https://github.com/servo/html5ever/blob/master/html5ever/examples/print-rcdom.rs
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