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Sign upLogo proposal #3893
Logo proposal #3893
Comments
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Complementary proposal for a mascot: |
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@ema-fox That is adorable! @VAS Thanks for the logo! We need to brainstorm some more ideas for possible ideas (not just silly ones, like replacing the firefox in the FF logo with doge...) and are very open to other suggestions. We're a little afraid of choosing something too early, as we'll probably have it for many years, but the project is two years old now.. |
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My proposal is a centrifugal governor, because it is an early example of a servomechanism, it fits in with the Rust branding, and it's a simple but distinctive shape that would be easy to turn into an icon or logo. |
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(I like the hedgehog too!) |
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Does no one watch mst3k? /be |
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@BrendanEich We'd definitely be open to a gumball-inspired logo but are a little afraid of just having a picture of Tom Servo himself. You'll be glad to know that mst3k video watching has been provided by @metajack at every Servo workweek to date :-) |
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It seems hard to stay true to the name in a logo without infringing on Best Brains IP. Ideas welcome! |
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Ask them for a fair use or one-off grant? /be |
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How about a stylized view-from-above of the mst3k servo? That way we preserve a "symbolic" logo while referencing tom. Quick attempt: |
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I like it, it's also reminiscent of the Rust logo. |
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@VAS Great! Tom's hover-skirt in plan is recognizable, along with his little arms! /be |
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Servo sounds identically to "cerveau" in french, which means brain. This project tends to use smart techniques to make rendering faster, maybe it should also have a smart logo. |
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@VAS I also really like that it evokes the connection/business end of a servomotor at the same time! |
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I worked on the construction of the letter “S”. |
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I like it! However it looks a bit like a stop sign. Perhaps change/rotate the shape?
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Maybe a steering wheel. A servo motor makes steering enjoyable and Servo brings people to interesting places. |
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@VAS Glad you like it! And you are right. The octagon has to be slightly rounded, rotated or replaced by another background shape. |
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Hope it's not too aggressive mascot proposal http://www.jukani.co.za/userfiles/content/grp16/servalangry.jpg |
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Another version, avoiding octagonal shape.
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Some more unpolished tests:
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@raphaelbastide I like the round version. It looks like something is spinning fast. |
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A sketch of something speed-blurry http://imgur.com/Ogoc1Ib |
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I really like @raphaelbastide circle logo. Throwing some more ideas out there, maybe something that incorporates the theme of "parallel" into the logo? Since Servo describes its self as a fast parallel browser? Also were does the origin of the hedge hog come from? |
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It seems like it's just a play on the fox. Also, it just occurred to me, Whimsycorn makes a fun temporary logo: (If you've never seen that before, use Firefox's customization feature to remove everything from the panel menu and see what happens) |
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I love @VAS's Tom-Servo-from-above! It's great that it's only an MST3K reference if you know what you're looking for. |
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Hey all, some really nice ideas in here. I tried to distill them down to what I think is key:
Based on that, I built on ideas above by @raphaelbastide - but tried to do two things. Change the lines to represent the parallel nature of the project, and also position those lines to be in a subtle S shape. Here's a rough sketch:
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Hey, as there is an interesting activity on this subject, I am wondering where those graphic researches lead. Are we doing all that for a precise purpose? Does Servo needs a logo, if yes, who will decide and how? Logo design needs real constraints to be efficient and smart. From now we just draw nice images and it can continue like that ∞ . So what next? |
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@raphaelbastide We do need a new logo and the contributions in this thread have been awesome (I particularly like the one from @VAS !). The logo decision will be made by @metajack and myself, in consultation with the team. We do not currently have a timeframe for making this decision, but we'll chat about it at a meeting next week and try to comment soon. |
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Bump |
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@fbender I like your suggestion! |
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This doesn't make me think about a browser engine, this makes me think of Git's logo. |
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How about putting mst3k on that nice red color:
Or with black border:
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@metajack et al, Will it be important for the servo logo to work with the new Mozilla branding being developed?: |
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@webmaven No. Servo is sponsored in part by Mozilla, but is governed as an independent project and does not need to have any shared branding elements with whatever Mozilla decides to go with. |
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I like where this is going! Will make a proposal sometime next week |
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I got a suggestion, why not we base from the firefox logo, combine the above proposal then have a Shibe "hug" the logo |
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Firefox designers already did this as a spoof icon for Firefox. http://i.imgur.com/7Ih60Gu.png We'd like to keep our branding (such as it is) separate from Firefox. |
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FYI, we use this logo for ServoShell:
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Not involved with this project but I thought there were some great ideas here. Love the mst3k reference with the red color from @mmatyas and the lowercase font styling used by @raphaelbastide where the shape of the 'v' cuts into the end of the 'r'. Also loved the idea to add a visual effect of motion as noted by @kud1ing.
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Hi everyone! Building on some of the logo designs that were proposed earlier in this issue (in particular, the motor visual idea), we asked a designer to iterate on a few possibilities. The core team really liked one design in particular that came with a couple different colour palette options: Palette 1: Palette 2: Do you prefer one palette over the other? Is there any cultural reason (either global or internet) to avoid this design? We would hate to settle on a logo that has an unintended meaning to some groups. |
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To my eye, the blue/green looks more like a unified letter O and the red/orange/purple looks like a disconnected symbol that's not necessarily a letter. If that's generally true and not just me, then the blue/green would do a better job of conveying the word "servo". |
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I love both design though, the |
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@pshaughn makes a good point, but I also like that the second palette is similar (or is it the same?) as various Firefox logos: https://mozilla.design/firefox/logos-usage/
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I like the first one aesthetically but as Simon said the second one does feel more "Firefoxy". |
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I'd discourage from replacing letters with a symbol because of readability issues: It's not impossible to make it work, though the 'o' here has a very different style from the rather standard letters in 'serv'. Further, it is very not in the style of Mozilla of doing this replacement strategy of letters so it might be worth refraining from it, unless it should be independent from Mozilla (which makes the 2nd Firefox-y palette a bit paradoxal). It might be worth going a more traditional way of doing the logo lockups similar to new Firefox products ( Firefox Send, Lockwise, Monitor) if it should stay in the spirit of Firefox. This is just my 2 cents as someone who was involved at the Mozilla brand team in the past though. |
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I do like having the old logo's elements still incorporated in the new logos. It kinda shows as well how wacky and creative Mozilla can be with logos. We don't need to be overly professional with it as well, since Google's LuCI project is literally just a cute hamster. |
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Oh, also, the blue-green pallette matches Edge :) |
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FWIW, I'm not personally concerned about adhering to either a Mozilla or non-Mozilla style or color palettes. We should pick what works well for the brand. I'm also quite fine with keeping around the Doge as the mascot, which I love - @zmike made it while he and I were riffing on ideas one evening, and the quest to determine "who has the rights for that Doge and can we use it?" was one of my more epic legal journeys. Unfortunately, as we've been looking to get more partners, investments, and contributors, the current logo tends to make it difficult for people to take the project seriously. |
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I like the design, and I prefer the first palette. The second one is also nice, but I'm imagining trying to find the icon alone amongst the multi-color-pieces logos of Google things and Slack and I'll probably have to hunt a bit even if the colors aren't the same primary ones.
Mozilla designed a font that replaced the interior |
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Would outlining the wheel in the text color make it a better O, or would adding strokes to it make it overdetailed? |
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All of the ideas look great to me. :) |
Love your input on this. If Doge would remain our mascot, we should incorporate it to our logo instead of outright replacing it. After all, while we're aiming for a more professional looking logo, we should keep in mind its not every time we have to make it look overly professional. I'd prefer a nod to the old logo with the new one if possible. |
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An idea of a logo that wouldn't dismiss the doge heritage is a vectorised version of just the doge's nose. |
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Since I was summoned, I'll say explicitly that I have no hard feelings about the logo being replaced/modified/whatever, and we should always try to do what's best for the project and community. |
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My thoughts on the proposed logo concepts:
As an aside, is that Firefox Reality logo that was posted final? I don't think that low poly look is working too well and it doesn't even match the current Firefox branding. |
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Just my two cents:
Maybe that's because in the realm of browsers, cool colors are most commonly associated with IE and Safari OwO |
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@atouchet re: Firefox Reality, that's the current logo. The low poly work has resonated well with the industry and consumers in the VR/AR space, but agree it's not for everyone! It will eventually be updated again to the new branding scheme, but due to a combination of partner agreements (e.g., putting the logo on product boxes or in booths) and budget constraints (having to remake and revise a huge number of store listings and widespread online presence), I can't afford to change our product logo as often or quickly as other teams can. That would be the third logo change in ~18 months. |
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We've had a variety of constructive feedback here, so thanks everyone who contributed! Since this is a platform logo rather than a full product logo, we're not as tied to the overall brand identity of the Firefox product family as we otherwise might be. Given that fact and the positive feedback around the blue/green logo variant, we're going to move ahead with that one. Keep an eye out for it in various public-facing places in the future! |
and others
On the comments following the talk by Lars Bergstrom here, it was mentioned that proposals for a servo logo were welcome.
Below is an inception (in two variants). The logotype is in Mozilla's open typeface Fira (extra bold italic, slightly modified for harmonious cohesion between letters). Please keep in mind it is a very rough prototype, without color. Rather than spend hours on it, early feedback is appreciated to steer it to completion collectively. If received positively, it will be worked on in detail. Contributions/suggestions are welcome.