diff --git a/postgres-shared/src/types/mod.rs b/postgres-shared/src/types/mod.rs
index 4937cc32d..6917dd1cb 100644
--- a/postgres-shared/src/types/mod.rs
+++ b/postgres-shared/src/types/mod.rs
@@ -3,6 +3,7 @@
 use fallible_iterator::FallibleIterator;
 use postgres_protocol;
 use postgres_protocol::types::{self, ArrayDimension};
+use std::borrow::Cow;
 use std::collections::HashMap;
 use std::error::Error;
 use std::fmt;
@@ -635,6 +636,18 @@ impl<'a> ToSql for &'a str {
     to_sql_checked!();
 }
 
+impl<'a> ToSql for Cow<'a, str> {
+    fn to_sql(&self, ty: &Type, w: &mut Vec<u8>) -> Result<IsNull, Box<Error + Sync + Send>> {
+        <&str as ToSql>::to_sql(&&self.as_ref(), ty, w)
+    }
+
+    fn accepts(ty: &Type) -> bool {
+        <&str as ToSql>::accepts(ty)
+    }
+
+    to_sql_checked!();
+}
+
 impl ToSql for String {
     fn to_sql(&self, ty: &Type, w: &mut Vec<u8>) -> Result<IsNull, Box<Error + Sync + Send>> {
         <&str as ToSql>::to_sql(&&**self, ty, w)