diff --git a/js/main.js b/js/main.js
index 08a9b6c083..df3681a661 100644
--- a/js/main.js
+++ b/js/main.js
@@ -855,11 +855,11 @@ $(document).ready(function() {
 
     // data tables
     var table_data = [
-        {'year': 1852,'value1': 10.2, 'value2': 1004.43, 'geo': 'United Kingdom', 'description': "Having a way of describing a row can be useful."},
-        {'year': 1901,'value1': 10.1, 'value2': 543.23, 'geo': 'United States', 'description': "Here is some text about the United States. These made-up numbers."},
-        {'year': 1732,'value1': 4.3, 'value2': 14.92, 'geo': 'France', 'description': "France has small numbers."},
-        {'year': 1945,'value1': 2.9, 'value2': 243.11, 'geo': 'Brazil', 'description': "Brazil, Brazil."},
-        {'year': 1910,'value1': 1.0, 'value2': 5432.3, 'geo': 'India', 'description': "Last description in the whole thing."}
+        {'year': 1852,'value1': 10.2, 'value2': 1030004.43423,'share':.12, 'total':3403400, 'temp': 43, 'geo': 'United Kingdom', 'description': "Having a way of describing a row can be useful."},
+        {'year': 1901,'value1': 10.1, 'value2': 54003.223, 'share':.11, 'total':43002100, 'temp': 55, 'geo': 'United States', 'description': "More made-up numbers."},
+        {'year': 1732,'value1': 4.3, 'value2': 1004.91422,   'share':.14, 'total':4300240, 'temp': 42, 'geo': 'France', 'description': "We didn't specify a title for this column."},
+        {'year': 1945,'value1': 2.9, 'value2': 2430.121,  'share':.23, 'total':2400000, 'temp': 54, 'geo': 'Brazil', 'description': "Brazil, Brazil."},
+        {'year': 1910,'value1': 1.0, 'value2': 5432.3,  'share':.19, 'total':130000, 'temp': 52, 'geo': 'India', 'description': "Last description in the whole thing."}
     ]
 
     var table1 = new data_table({
@@ -868,9 +868,12 @@ $(document).ready(function() {
         description: 'A table has many of the same properties as a data_graphic.'
     })
         .target('#table1')
-        .title( {accessor: 'geo', secondary_accessor:'year', label: 'country'})
-        .number({accessor: 'value1', label: 'size'})
-        .number({accessor: 'value2', label: 'score'})
+        .title( {accessor: 'geo', secondary_accessor:'year', label: 'Country'})
+        .number({accessor: 'value1', label: 'Size', value_formatter:function(d){return d+' yrds'}})
+        .number({accessor: 'value2', label: 'Score', round:2})
+        .number({accessor: 'temp', label: 'Temp.',   format:'temperature',              width:100})
+        .number({accessor: 'total', label: 'Volume', format:'count', currency:'$',      width:100})
+        .number({accessor: 'share', label: 'Share', format:'percentage',                width:100})
         .text({accessor: 'description', width:240})
         .display();
 
diff --git a/js/metricsgraphics.js b/js/metricsgraphics.js
index 5471bb66b9..1c9cefe4bb 100644
--- a/js/metricsgraphics.js
+++ b/js/metricsgraphics.js
@@ -2807,6 +2807,13 @@ function data_table(args){
 	this.args.standard_col = {width:150, font_size:12};
 	this.args.columns = [];
 
+	this._add_column = function(_args, arg_type){
+		var standard_column = this.args.standard_col;
+		var args = merge_with_defaults(clone(_args), clone(standard_column));
+		args.type=arg_type;
+		this.args.columns.push(args);
+	}
+
 	this.target = function(){
 		var target = arguments[0];
 		this.args.target = target;
@@ -2814,15 +2821,11 @@ function data_table(args){
 	}
 
 	this.title = function(){
-		var args = merge_with_defaults(clone(arguments[0]), clone(this.args.standard_col));
-		args.type='title';
-		this.args.columns.push(args);
+		this._add_column(arguments[0], 'title');
 		return this;
 	}
 	this.text = function(){
-		var args = merge_with_defaults(clone(arguments[0]), clone(this.args.standard_col));
-		args.type='text';
-		this.args.columns.push(args);
+		this._add_column(arguments[0], 'text');
 		return this;
 	}
 	this.bullet = function(){
@@ -2845,9 +2848,7 @@ function data_table(args){
 		return this;
 	}
 	this.number = function(){
-		var args = merge_with_defaults(clone(arguments[0]), clone(this.args.standard_col));
-		args.type='number';
-		this.args.columns.push(args);
+		this._add_column(arguments[0], 'number');
 		return this;
 	}
 
@@ -2863,6 +2864,7 @@ function data_table(args){
 		var thead = table.append('thead').classed('data-table-thead', true);
 		var tbody = table.append('tbody');
 
+		var this_column;
 		var tr, th, td_accessor, td_type, th_text, td_text, td;
 		var col;
 
@@ -2877,10 +2879,8 @@ function data_table(args){
 				.style('width', this_col.width)
 				.style('text-align', td_type=='title' ? 'left' : 'right')
 				.text(th_text);
-
 		}
 
-
 		for (var h=0;h<args.columns.length;h++){
 			col = colgroup.append('col');
 			if (args.columns[h].type=='number'){
@@ -2891,9 +2891,42 @@ function data_table(args){
 		for (var i=0;i<args.data.length;i++){
 			tr = tbody.append('tr');
 			for (var j=0;j<args.columns.length;j++){
-				td_accessor = args.columns[j].accessor;
+				this_column = args.columns[j];
+				td_accessor = this_column.accessor;
 				td_text = args.data[i][td_accessor];
-				td_type     = args.columns[j].type;
+				td_type     = this_column.type;
+
+				if (td_type=='number'){
+					//td_text may need to be rounded.
+					if (this_column.hasOwnProperty('round') && !this_column.hasOwnProperty('format')){
+						// round according to the number value in this_column.round.
+						//td_text = d3.round(td_text, this_column.round);
+						td_text = d3.format('0,.'+this_column.round+'f')(td_text);
+					}
+					if (this_column.hasOwnProperty('value_formatter')){
+						// provide a function that formats the text according to the function this_column.format.
+						td_text = this_column.value_formatter(td_text);
+
+					} if (this_column.hasOwnProperty('format')){
+						// this is a shorthand for percentage formatting, and others if need be.
+						// supported: 'percentage', 'count', 'temperature'
+						
+						if (this_column.round) td_text = d3.round(td_text, this_column.round);
+						var this_format = this_column.format;
+						var formatter;
+
+						if (this_format=='percentage')  formatter = d3.format('%p');
+						if (this_format=='count')       formatter = d3.format("0,000");
+						if (this_format=='temperature') formatter = function(t){return t +'º'};
+						
+						td_text = formatter(td_text);
+
+					} if (this_column.hasOwnProperty('currency')){
+						// this is another shorthand for formatting according to a currency amount, which gets appended to front of number.
+						td_text = this_column.currency + td_text;
+					}
+				}
+
 				td = tr.append('td')
 					.classed('data-table', true)
 					.classed('table-number', td_type=='number')
diff --git a/js/metricsgraphics.min.js b/js/metricsgraphics.min.js
index d236ceb894..6512fc914a 100644
--- a/js/metricsgraphics.min.js
+++ b/js/metricsgraphics.min.js
@@ -423,15 +423,18 @@ else{return d[args.y_accessor]+': '+num(d[args.x_accessor]);}});}
 if(args.rollover_callback){args.rollover_callback(d,i);}}}
 this.rolloverOff=function(args){var svg=d3.select($(args.target).find('svg').get(0));return function(d,i){d3.selectAll($(args.target).find('svg g.barplot .bar:eq('+i+')')).classed('active',false);svg.select('.active_datapoint').text('');}}
 this.init(args);return this;}
-function data_table(args){'use strict';this.args=args;this.args.standard_col={width:150,font_size:12};this.args.columns=[];this.target=function(){var target=arguments[0];this.args.target=target;return this;}
-this.title=function(){var args=merge_with_defaults(clone(arguments[0]),clone(this.args.standard_col));args.type='title';this.args.columns.push(args);return this;}
-this.text=function(){var args=merge_with_defaults(clone(arguments[0]),clone(this.args.standard_col));args.type='text';this.args.columns.push(args);return this;}
+function data_table(args){'use strict';this.args=args;this.args.standard_col={width:150,font_size:12};this.args.columns=[];this._add_column=function(_args,arg_type){var standard_column=this.args.standard_col;var args=merge_with_defaults(clone(_args),clone(standard_column));args.type=arg_type;this.args.columns.push(args);}
+this.target=function(){var target=arguments[0];this.args.target=target;return this;}
+this.title=function(){this._add_column(arguments[0],'title');return this;}
+this.text=function(){this._add_column(arguments[0],'text');return this;}
 this.bullet=function(){return this;}
 this.sparkline=function(){return this;}
-this.number=function(){var args=merge_with_defaults(clone(arguments[0]),clone(this.args.standard_col));args.type='number';this.args.columns.push(args);return this;}
-this.display=function(){var this_column;var args=this.args;chart_title(args);var target=args.target;var table=d3.select(target).append('table').classed('data-table',true);var colgroup=table.append('colgroup');var thead=table.append('thead').classed('data-table-thead',true);var tbody=table.append('tbody');var tr,th,td_accessor,td_type,th_text,td_text,td;var col;tr=thead.append('tr').classed('header-row',true);for(var h=0;h<args.columns.length;h++){var this_col=args.columns[h];td_type=this_col.type;th_text=this_col.label;th_text=th_text==undefined?'':th_text;tr.append('th').classed('data-table-th',true).style('width',this_col.width).style('text-align',td_type=='title'?'left':'right').text(th_text);}
+this.number=function(){this._add_column(arguments[0],'number');return this;}
+this.display=function(){var this_column;var args=this.args;chart_title(args);var target=args.target;var table=d3.select(target).append('table').classed('data-table',true);var colgroup=table.append('colgroup');var thead=table.append('thead').classed('data-table-thead',true);var tbody=table.append('tbody');var this_column;var tr,th,td_accessor,td_type,th_text,td_text,td;var col;tr=thead.append('tr').classed('header-row',true);for(var h=0;h<args.columns.length;h++){var this_col=args.columns[h];td_type=this_col.type;th_text=this_col.label;th_text=th_text==undefined?'':th_text;tr.append('th').classed('data-table-th',true).style('width',this_col.width).style('text-align',td_type=='title'?'left':'right').text(th_text);}
 for(var h=0;h<args.columns.length;h++){col=colgroup.append('col');if(args.columns[h].type=='number'){col.attr('align','char').attr('char','.');}}
-for(var i=0;i<args.data.length;i++){tr=tbody.append('tr');for(var j=0;j<args.columns.length;j++){td_accessor=args.columns[j].accessor;td_text=args.data[i][td_accessor];td_type=args.columns[j].type;td=tr.append('td').classed('data-table',true).classed('table-number',td_type=='number').classed('table-title',td_type=='type').classed('table-text',td_type=='text').style('width',args.columns[j].width).style('font-size',args.columns[j].font_size).style('text-align',td_type=='title'||td_type=='text'?'left':'right');if(td_type=='title'){td.append('div').text(td_text);if(args.columns[j].hasOwnProperty('secondary_accessor')){td.append('div').text(args.data[i][args.columns[j].secondary_accessor]).classed("secondary-title",true)}}else{td.text(td_text);}}}
+for(var i=0;i<args.data.length;i++){tr=tbody.append('tr');for(var j=0;j<args.columns.length;j++){this_column=args.columns[j];td_accessor=this_column.accessor;td_text=args.data[i][td_accessor];td_type=this_column.type;if(td_type=='number'){if(this_column.hasOwnProperty('round')&&!this_column.hasOwnProperty('format')){td_text=d3.format('0,.'+this_column.round+'f')(td_text);}
+if(this_column.hasOwnProperty('value_formatter')){td_text=this_column.value_formatter(td_text);}if(this_column.hasOwnProperty('format')){if(this_column.round)td_text=d3.round(td_text,this_column.round);var this_format=this_column.format;var formatter;if(this_format=='percentage')formatter=d3.format('%p');if(this_format=='count')formatter=d3.format("0,000");if(this_format=='temperature')formatter=function(t){return t+'º'};td_text=formatter(td_text);}if(this_column.hasOwnProperty('currency')){td_text=this_column.currency+td_text;}}
+td=tr.append('td').classed('data-table',true).classed('table-number',td_type=='number').classed('table-title',td_type=='type').classed('table-text',td_type=='text').style('width',args.columns[j].width).style('font-size',args.columns[j].font_size).style('text-align',td_type=='title'||td_type=='text'?'left':'right');if(td_type=='title'){td.append('div').text(td_text);if(args.columns[j].hasOwnProperty('secondary_accessor')){td.append('div').text(args.data[i][args.columns[j].secondary_accessor]).classed("secondary-title",true)}}else{td.text(td_text);}}}
 return this;}
 return this;}
 charts.missing=function(args){'use strict';this.args=args;this.init=function(args){chart_title(args);d3.select(args.target).selectAll('svg').data([args]).enter().append('svg').attr('width',args.width).attr('height',args.height);d3.select(args.target).selectAll('svg *').remove()
diff --git a/src/charts/table.js b/src/charts/table.js
index 87db9d229c..03ffaf731f 100644
--- a/src/charts/table.js
+++ b/src/charts/table.js
@@ -20,6 +20,13 @@ function data_table(args){
 	this.args.standard_col = {width:150, font_size:12};
 	this.args.columns = [];
 
+	this._add_column = function(_args, arg_type){
+		var standard_column = this.args.standard_col;
+		var args = merge_with_defaults(clone(_args), clone(standard_column));
+		args.type=arg_type;
+		this.args.columns.push(args);
+	}
+
 	this.target = function(){
 		var target = arguments[0];
 		this.args.target = target;
@@ -27,15 +34,11 @@ function data_table(args){
 	}
 
 	this.title = function(){
-		var args = merge_with_defaults(clone(arguments[0]), clone(this.args.standard_col));
-		args.type='title';
-		this.args.columns.push(args);
+		this._add_column(arguments[0], 'title');
 		return this;
 	}
 	this.text = function(){
-		var args = merge_with_defaults(clone(arguments[0]), clone(this.args.standard_col));
-		args.type='text';
-		this.args.columns.push(args);
+		this._add_column(arguments[0], 'text');
 		return this;
 	}
 	this.bullet = function(){
@@ -58,9 +61,7 @@ function data_table(args){
 		return this;
 	}
 	this.number = function(){
-		var args = merge_with_defaults(clone(arguments[0]), clone(this.args.standard_col));
-		args.type='number';
-		this.args.columns.push(args);
+		this._add_column(arguments[0], 'number');
 		return this;
 	}
 
@@ -76,6 +77,7 @@ function data_table(args){
 		var thead = table.append('thead').classed('data-table-thead', true);
 		var tbody = table.append('tbody');
 
+		var this_column;
 		var tr, th, td_accessor, td_type, th_text, td_text, td;
 		var col;
 
@@ -90,10 +92,8 @@ function data_table(args){
 				.style('width', this_col.width)
 				.style('text-align', td_type=='title' ? 'left' : 'right')
 				.text(th_text);
-
 		}
 
-
 		for (var h=0;h<args.columns.length;h++){
 			col = colgroup.append('col');
 			if (args.columns[h].type=='number'){
@@ -104,9 +104,42 @@ function data_table(args){
 		for (var i=0;i<args.data.length;i++){
 			tr = tbody.append('tr');
 			for (var j=0;j<args.columns.length;j++){
-				td_accessor = args.columns[j].accessor;
+				this_column = args.columns[j];
+				td_accessor = this_column.accessor;
 				td_text = args.data[i][td_accessor];
-				td_type     = args.columns[j].type;
+				td_type     = this_column.type;
+
+				if (td_type=='number'){
+					//td_text may need to be rounded.
+					if (this_column.hasOwnProperty('round') && !this_column.hasOwnProperty('format')){
+						// round according to the number value in this_column.round.
+						//td_text = d3.round(td_text, this_column.round);
+						td_text = d3.format('0,.'+this_column.round+'f')(td_text);
+					}
+					if (this_column.hasOwnProperty('value_formatter')){
+						// provide a function that formats the text according to the function this_column.format.
+						td_text = this_column.value_formatter(td_text);
+
+					} if (this_column.hasOwnProperty('format')){
+						// this is a shorthand for percentage formatting, and others if need be.
+						// supported: 'percentage', 'count', 'temperature'
+						
+						if (this_column.round) td_text = d3.round(td_text, this_column.round);
+						var this_format = this_column.format;
+						var formatter;
+
+						if (this_format=='percentage')  formatter = d3.format('%p');
+						if (this_format=='count')       formatter = d3.format("0,000");
+						if (this_format=='temperature') formatter = function(t){return t +'º'};
+						
+						td_text = formatter(td_text);
+
+					} if (this_column.hasOwnProperty('currency')){
+						// this is another shorthand for formatting according to a currency amount, which gets appended to front of number.
+						td_text = this_column.currency + td_text;
+					}
+				}
+
 				td = tr.append('td')
 					.classed('data-table', true)
 					.classed('table-number', td_type=='number')