diff --git a/docs/buildstrategies.md b/docs/buildstrategies.md
index 78587da2d..b34f02669 100644
--- a/docs/buildstrategies.md
+++ b/docs/buildstrategies.md
@@ -69,7 +69,7 @@ The [buildpacks-v3][buildpacks] BuildStrategy/ClusterBuildStrategy uses a Cloud
 
 - [`heroku/buildpacks:18`][hubheroku]
 - [`cloudfoundry/cnb:bionic`][hubcloudfoundry]
-- [`gcr.io/paketo-buildpacks/builder:latest`](https://console.cloud.google.com/gcr/images/paketo-buildpacks/GLOBAL/builder?gcrImageListsize=30)
+- [`docker.io/paketobuildpacks/builder:latest`](https://hub.docker.com/r/paketobuildpacks/builder/tags)
 
 ### Installing Buildpacks v3 Strategy
 
diff --git a/docs/proposals/buildstrategy-steps-resources.md b/docs/proposals/buildstrategy-steps-resources.md
index bd9b2c5ea..2972c2272 100644
--- a/docs/proposals/buildstrategy-steps-resources.md
+++ b/docs/proposals/buildstrategy-steps-resources.md
@@ -159,7 +159,7 @@ metadata:
 spec:
   buildSteps:
     - name: step-prepare
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 0
         capabilities:
@@ -179,7 +179,7 @@ spec:
           cpu: "10m"
           memory: "128Mi"
     - name: step-detect
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -199,7 +199,7 @@ spec:
           cpu: "250m"
           memory: "50Mi"
     - name: step-restore
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -214,7 +214,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-build
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -235,7 +235,7 @@ spec:
           cpu: "500m"
           memory: "1Gi"
     - name: step-export
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
diff --git a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml
index 18b9f4380..6b5718ef0 100644
--- a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml
+++ b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml
@@ -6,7 +6,7 @@ metadata:
 spec:
   buildSteps:
     - name: step-prepare
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 0
         capabilities:
@@ -26,7 +26,7 @@ spec:
           cpu: 250m
           memory: 65Mi
     - name: step-detect
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -46,7 +46,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-restore
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -68,7 +68,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-build
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -89,7 +89,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-export
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
diff --git a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml
index be748944f..073006395 100644
--- a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml
+++ b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml
@@ -6,7 +6,7 @@ metadata:
 spec:
   buildSteps:
     - name: step-prepare
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 0
         capabilities:
@@ -26,7 +26,7 @@ spec:
           cpu: 250m
           memory: 65Mi
     - name: step-detect
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -46,7 +46,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-restore
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -68,7 +68,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-build
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command:
@@ -89,7 +89,7 @@ spec:
         - name: layers-dir
           mountPath: /layers
     - name: step-export
-      image: gcr.io/paketo-buildpacks/builder:latest
+      image: docker.io/paketobuildpacks/builder:latest
       securityContext:
         runAsUser: 1000
       command: