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Simon Males

Head of Product

I'm a developer → engineering manager → product manager → head of product person! I guide the product organisation by fielding the inputs to discover appropriate solutions for our users that are viable for the business. Self-custody is hard and introduces a paradigm shift in the mental model for the convenience-seeking user.

Location: Prague, Czech Republic

LinkedIn: https://www.linkedin.com/in/simonmales/

Personal: https://sime.net.au/

Work History

April 2015 - Current

Faxologist, Bitcoin Fax, Berlin

Personal project that allows users to send faxes and pay for them with Bitcoin.

  • Opportunity: from time to time, digital natives need to send a fax and Bitcoin doesn't suffer from merchant processing fees on small transactions.
  • From December 2021 switched from on-chain to only supporting Bitcoin transactions on the Lightning Network.

February 2022 - December 2024

Head of Product Software, Trezor, Prague

  • Aligning the product organisation with business goals and aligning roadmap developments with specific KPIs
  • Developing the competencies of product managers
  • Facilitating the communication of product strategies and initiatives with the wider organisation

October 2020 - February 2022

Co-Founder, Bojagi, Berlin

  • Focusing on discovering product-market fit
  • Conducting user interviews and product testing
  • Outbound sales and pre-sales

November 2014 - October 2020

Senior Software Engineering Manager, Delivery Hero, Berlin

  • Architecting the infrastructure for the Restaurant Portal product and internal plugin SDK.
  • Facilitating SCRUM ceremonies for the product team: stand-up, grooming, review and planning.
  • Extensively using AWS serverless technologies: Lambda, SQS, SNS and DynamoDB.
  • Managing six direct reports, including their performance and professional development.
  • Performing screenings and interviewing candidates for positions across the company.
  • Soliciting SDK and component library feedback from remote sister teams (Dubai, Singapore and Montevideo).

December 2013 - April 2014

Senior Web Developer, Tinkerbox Studios, Singapore

  • TDD with RSpec.
  • AJAX compatible site scraper.
  • Migrate MongoDB Arrays into Collections, and deploy MongoDB indexes.
  • Implement clean URLs for SEO.
  • Reduced assets file size to increase page speed.
  • Google Analytics Event tracking for conversion analysis.

April 2013 - September 2013

Web Developer for stealth mode e-commerce company, Singapore

  • Developing front and backend systems using Foundation and CakePHP respectively.
  • Converting requirements to Gherkin for BDD and CI with Travis CI.
  • Responsive CSS for three widths: 320px, 768px and 1024px.
  • Handlebars.js for templating real-time calculations during checkout.
  • Automated deployments with Capistrano.

January 2012 - March 2013

Platform Engineer, Pollenizer, Sydney and Singapore

  • Developer and CTO for Coachy, Tiwala, Accruto start-ups.
  • Developing from Product Manager provided scenarios.
  • Practising lean startup methodologies.
  • Relocated to Singapore in October 2012.
  • Using CakePHP and Ruby on Rails frameworks.
  • Linux System Administration for existing Pollenizer resources.

October 2010 - December 2011

Web Developer, Buyinvite, Sydney

  • CakePHP development of high transacting eCommerce site.
  • Resolving process inefficiencies by directly coworking with all departments.
  • Re-architected infrastructure, halving the number of servers.
  • Reducing page load times.
  • MySQL query tuning.

June 2010 - October 2010

Web Developer, Loaded Technologies, Sydney

  • LAMP development.
  • Support, maintaining and upgrading both internal and client SugarCRM installations.
  • Client requirements gathering.

November 2006 – June 2010

Web Developer, Independent Digital Media, Sydney

  • Developing and supporting PHP sites: homehound.com.au, PRIMPED and The Knot Australia (Rails).
  • Formatting HTML newsletters for web based and mail desktop clients.
  • XHTML compliance, client side scripting via jQuery.
  • Supporting developers, planning deployment and developer processes.
  • Web server, database and caching administration.

September 2005 – June 2006

Technical Support, Creative Computing, Sydney

  • Successfully deploy and maintain Linux based Point-Of-Sale servers and clients.
  • Establish pre-sale relationships with clients before deployment.
  • Remote configuration of services such as Samba, CUPS and Postfix.
  • Support internally developed accountancy package.

Education

2016 Certified ScrumMaster, Scrum Alliance

2008 MySQL for Database Administrators, Cliftons, MySQL Training

2006 Linux Professional Institute Certified Level 1 (LPIC-1)

2002 – 2005 Bachelor of Information and Communication Technology, Network Management (Major Study), University of Wollongong.

Other/Personal

  • Rock climbing

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