diff --git a/setup.cfg b/setup.cfg
index 069172f1..71d0a457 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -6,4 +6,4 @@ exclude = *_pb2.py
 # but it's actually ok
 ignore = E402
 # per 2013 changes to PEP8
-max-line-length = 100
+max-line-length = 110