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Out of curiosity, since you know referrals, can you do a breakdown like this (in a donut chart maybe?)
1993 visits Referrals (25% total)
37% Social (Known social networks)
OR something like that? it would offer some richer insights and may not be that hard if you had a small dictionary of referrers to flag as Social or SEO.
That's cool! Maybe we could use a toggle like this:
and when you click on search you get:
with some kind of nice animation or something
Yeah, I don't think I hate that.
You may want to do an expander (no auto-closing the previously opened), just because some people may want to see all stats.
But I love the idea of grouping it. It makes sense to me.
This may be a bad idea, but since you are so "open". You may want to make the "seed" files to define social/search engines live in GitHub. Then people could do pull requests to update or add to them.
This would let you add other categories later as it made sense. Though the traditional search/social/direct/referral/email may be right.
Ohh email is another one that would be pretty easy. A lot of newsletters use substack or revue or something else that is identifiable.