diff --git a/package.json b/package.json
index 588b07c011..bdfee944ed 100644
--- a/package.json
+++ b/package.json
@@ -74,6 +74,7 @@
 		"eslint": "^8.6.0",
 		"eslint-ava-rule-tester": "^4.0.0",
 		"eslint-plugin-eslint-plugin": "^4.1.0",
+		"eslint-plugin-internal-rules": "file:./scripts/internal-rules/",
 		"eslint-remote-tester": "^2.0.1",
 		"eslint-remote-tester-repositories": "^0.0.3",
 		"execa": "^6.0.0",
@@ -155,7 +156,30 @@
 					"eslint-plugin/require-meta-has-suggestions": "off",
 					"eslint-plugin/require-meta-schema": "off"
 				}
+			},
+			{
+				"files": [
+					"rules/**/*.js"
+				],
+				"plugins": [
+					"internal-rules"
+				],
+				"rules": {
+					"internal-rules/prefer-negative-boolean-attribute": "error"
+				}
 			}
 		]
+	},
+	"npmpackagejsonlint": {
+		"rules": {
+			"prefer-caret-version-devDependencies": [
+				"error",
+				{
+					"exceptions": [
+						"eslint-plugin-internal-rules"
+					]
+				}
+			]
+		}
 	}
 }
diff --git a/rules/throw-new-error.js b/rules/throw-new-error.js
index 20eeebdd4b..f61fbec497 100644
--- a/rules/throw-new-error.js
+++ b/rules/throw-new-error.js
@@ -22,7 +22,7 @@ const selector = [
 		// `throw lib.FooError()`
 		[
 			'[callee.type="MemberExpression"]',
-			'[callee.computed=false]',
+			'[callee.computed!=true]',
 			'[callee.property.type="Identifier"]',
 			`[callee.property.name=/${customError.source}/]`,
 		].join(''),
diff --git a/scripts/internal-rules/index.js b/scripts/internal-rules/index.js
new file mode 100644
index 0000000000..0dad00081e
--- /dev/null
+++ b/scripts/internal-rules/index.js
@@ -0,0 +1,7 @@
+'use strict';
+
+module.exports = {
+	rules: {
+		'prefer-negative-boolean-attribute': require('./prefer-negative-boolean-attribute.js'),
+	},
+};
diff --git a/scripts/internal-rules/package.json b/scripts/internal-rules/package.json
new file mode 100644
index 0000000000..8e71ca54a3
--- /dev/null
+++ b/scripts/internal-rules/package.json
@@ -0,0 +1,6 @@
+{
+	"private": true,
+	"name": "eslint-plugin-internal-rules",
+	"description": "Internal rules",
+	"license": "MIT"
+}
diff --git a/scripts/internal-rules/prefer-negative-boolean-attribute.js b/scripts/internal-rules/prefer-negative-boolean-attribute.js
new file mode 100644
index 0000000000..a448a3d648
--- /dev/null
+++ b/scripts/internal-rules/prefer-negative-boolean-attribute.js
@@ -0,0 +1,44 @@
+'use strict';
+const path = require('path');
+
+const messageId = path.basename(__filename, '.js');
+
+const shouldReport = (string, value) => {
+	const index = string.indexOf(`=${value}]`);
+
+	if (index === -1) {
+		return false;
+	}
+
+	return string[index - 1] !== '!';
+};
+
+module.exports = {
+	create(context) {
+		return {
+			'TemplateElement, Literal'(node) {
+				const string = node.value;
+				if (typeof string !== 'string') {
+					return;
+				}
+
+				for (const value of [true, false]) {
+					if (shouldReport(string, value)) {
+						context.report({
+							node,
+							messageId,
+							data: {
+								preferred: String(!value),
+							},
+						});
+					}
+				}
+			},
+		};
+	},
+	meta: {
+		messages: {
+			[messageId]: 'Prefer use `[…!={{preferred}}]` in esquery selector.',
+		},
+	},
+};