the post is being delivered to the concept's inbox
the post is then wrapped and re-posted by the concept.
At least 2.) didn't happen, I am not sure what actually happened with regard to 1.).
Generally, I could imagine that a mention – at least if it contains structured data we expect from notifications to the inbox (which currently is not constrained at all) – would be "boosted" (Announce action) by the concept to its followers.
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