| title | Tracking the impact of the auto-downloading changes to Apple Podcasts in iOS 17 | |
|---|---|---|
| description | Apple made a change to auto-downloading in Apple Podcasts in iOS 17, are we seeing a difference in downloads? | |
| slug | tracking-apple-podcasts-ios17-changes | |
| images |
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| date | 2023-11-24 13:17:00 -0600 | |
| lastmod | 2024-02-01 17:18:00 -0600 | |
| draft | false |
(Updated with data through 2024-01-31)
Apple made a change to auto-downloading in Apple Podcasts in iOS 17, are we seeing a difference in downloads?
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The change was made in the Apple Podcasts version that shipped with iOS 17, originally released to the public on September 18, 2023.
Since we wouldn't expect to see any effect on downloads until listeners have updated to iOS 17 or higher, the first thing that would be interesting to know is how quickly they are updating.
Let's take a look at the Apple Podcasts listeners to OP3, an open prefix service tracking over 10 million downloads a month from over 1000 shows of various types, so a nice small sample to work with.
Below is a graph of daily Apple Podcasts iOS version share by unique listeners.
{{< graph ios-share "OP3 Apple Podcasts iOS distribution share" "limit:100,height:600px,type:stacked-bar">}} Date 17+ 16.4-17 16-16.4 <16 2023-08-01 2.2395513214505227 78.84334665027659 12.605639213275968 6.3114628149969265 2023-08-02 2.3810658785394225 78.35112975498141 13.054151968729144 6.213652397750024 2023-08-03 2.374650230658701 79.84572336081071 11.669061483778265 6.1105649247523255 2023-08-04 2.6015635012174805 80.9752659233628 10.9359647998633 5.48720577555641 2023-08-05 2.0214164944580126 81.49164005260192 11.504790531655082 4.98215292128499 2023-08-06 2.0760261636174047 80.38360666097893 11.884222833127943 5.656144342275729 2023-08-07 2.1304471660495583 81.81904490648438 10.58957561948163 5.46093230798443 2023-08-08 2.0264674839652512 79.80352358528863 11.959080945035316 6.210927985710806 2023-08-09 2.2918218511268558 79.56935229615259 11.975332166923623 6.163493685796941 2023-08-10 2.383235916831038 80.62105282206258 11.036716671793851 5.958994589312535 2023-08-11 2.5104036268904153 81.96704672328045 10.105897080217883 5.4166525696112595 2023-08-12 2.2547820284697506 83.22675711743773 9.38056049822064 5.137900355871886 2023-08-13 2.314814814814815 82.67528534824132 9.538784067085954 5.471115769857908 2023-08-14 2.36410057526986 82.55445672548639 10.036519940533902 5.044922758709845 2023-08-15 2.090355249624179 80.09336181659941 12.043674341324472 5.772608592451935 2023-08-16 2.0898550217729666 80.65791084451129 11.381402913555203 5.870831220160542 2023-08-17 2.3821455417546624 81.87350109174213 10.113827540537638 5.630525825965566 2023-08-18 2.4575707154742097 82.8369384359401 9.603993344425957 5.101497504159734 2023-08-19 2.352003701514022 82.34326401562862 10.587872400586074 4.71685988227129 2023-08-20 2.099697501207453 82.41439792572255 10.605251785759679 4.880652787310303 2023-08-21 2.271024909557429 83.3378488214576 9.415589589940556 4.975536679044416 2023-08-22 1.999000499750125 81.14276195235716 11.448442445443945 5.409795102448776 2023-08-23 2.3448519040902682 80.72188742146429 11.37645852032312 5.556802154122323 2023-08-24 2.503224492566696 81.57287353200732 10.35910664584889 5.564795329577082 2023-08-25 2.5629670633822306 82.0112556508903 9.842236368668697 5.5835409170587695 2023-08-26 2.1824327634350658 83.04021946798609 9.479253416940185 5.298094351638662 2023-08-27 2.393509127789047 82.81947261663286 9.03216458997392 5.754853665604172 2023-08-28 2.3592783737831207 83.75739155294082 8.740464332465656 5.1428657408104 2023-08-29 2.490073262121805 82.42408142721325 9.921145349812651 5.164699960852301 2023-08-30 2.5200089550568086 81.54978451894554 10.379470532266188 5.55073599373146 2023-08-31 2.5414451047857365 82.37253675320613 9.56052549264936 5.525492649358774 2023-09-01 2.560367006602399 83.59939245528658 8.623415269210502 5.21682526890053 2023-09-02 2.4940138287282414 83.11765180661304 7.909817320885685 6.478517043773037 2023-09-03 2.177319587628866 83.60687285223368 8.258419243986255 5.957388316151203 2023-09-04 2.31797816948918 84.05092632635058 8.39834627826117 5.232749225899081 2023-09-05 2.2733945723753197 82.52310445590929 9.528403450638256 5.675097521077136 2023-09-06 2.6392669336335524 82.45286514372035 9.656410767981075 5.251457154665032 2023-09-07 2.7321900547052675 83.0828569672383 8.792796115311328 5.392156862745098 2023-09-08 2.614659894738457 84.19542434518421 8.239861287996195 4.95005447208114 2023-09-09 2.4869663237987885 84.86684514583627 7.728617725799633 4.917570804565309 2023-09-10 2.4875098606363397 84.83302655798055 7.467788587956877 5.211674993426242 2023-09-11 2.5497255503747858 85.31399397981467 7.511951838517382 4.624328631293159 2023-09-12 2.514341162704415 82.97040440651845 8.921487485373442 5.593766945403693 2023-09-13 2.6334936100215107 82.70277109958243 9.327154245223333 5.336581045172719 2023-09-14 3.0250889009062156 83.41608901561706 8.313258935155597 5.245563148321125 2023-09-15 2.8944181269067437 84.4517009305677 7.755752809333272 4.898128133192292 2023-09-16 2.7865502507895226 84.6530744937767 7.565483930893553 4.994891324540219 2023-09-17 2.780504629752461 84.61967047836355 7.4792390756414004 5.120585816242604 2023-09-18 3.988735584229818 84.17617784664898 7.2339601275441785 4.601126441577018 2023-09-19 9.867015975168721 76.19101859498248 8.619756812939602 5.322208616909189 2023-09-20 13.989599674626692 72.00191737842077 8.776363953285689 5.232118993666841 2023-09-21 15.648560590559239 71.1315379409126 8.126485448507074 5.093416020021092 2023-09-22 15.247283838841104 71.49586917157085 7.997114078768673 5.259732910819375 2023-09-23 17.213255126942673 70.15027614847797 7.485978507513807 5.150490217065548 2023-09-24 17.988432032138622 69.77807894291038 7.10534595000121 5.128143074949784 2023-09-25 19.606001121704992 68.77593942793045 6.988222097588334 4.62983735277622 2023-09-26 20.699041955731747 65.86190948133466 8.31582424843079 5.123224314502808 2023-09-27 22.484969939879758 63.93230906256958 8.396051361983226 5.186669635567432 2023-09-28 22.63939720129171 64.73340509508432 7.8665231431646925 4.760674560459275 2023-09-29 23.036979449342116 65.08441758467428 7.363619028060962 4.514983937922637 2023-09-30 23.843573446327685 64.81285310734464 6.678142655367232 4.665430790960452 2023-10-01 23.52285665834928 65.39887109668354 6.376123452603019 4.702148792364156 2023-10-02 24.929400251642665 63.80819236683909 6.724451279183559 4.537956102334684 2023-10-03 25.71138211382114 61.81529471544715 7.689278455284552 4.784044715447155 2023-10-04 26.315561021485927 61.07936048614627 7.881067785574766 4.724010706793027 2023-10-05 27.147086269588446 60.929304630434075 7.058274608231168 4.8653344917463075 2023-10-06 27.191296848284942 61.36841627453057 6.8647773524383044 4.575509524746183 2023-10-07 26.134850762293322 62.26540691432253 6.736096199269916 4.863646124114237 2023-10-08 26.492885788056913 62.179311102565514 6.888974344888204 4.43882876448937 2023-10-09 26.792575355809294 62.11510363114887 6.547973375182639 4.544347637859191 2023-10-10 28.175037951290342 59.3597782324599 7.6047785624711235 4.860405253778628 2023-10-11 28.98297561604215 58.540112541343916 7.69748428573474 4.779427556879197 2023-10-12 28.573199262507167 59.366623801186805 7.213795454193328 4.8463814821127 2023-10-13 26.953871807034947 61.27905472422269 7.451809047393161 4.315264421349203 2023-10-14 27.948251897786808 60.900245910403086 6.793542178980007 4.357960012830108 2023-10-15 27.875349897198344 60.85114815824023 6.70811761500161 4.56538432955981 2023-10-16 29.637766527631843 57.88093949331889 7.614013861028858 4.867280118020399 2023-10-17 29.852651654977237 58.33948566506706 7.379721914605636 4.428140765350068 2023-10-18 29.71681081174023 58.52576557368593 7.106380783713613 4.651042830860228 2023-10-19 30.351012990509524 58.149357205357745 6.814969374705527 4.684660429427206 2023-10-20 30.572428554899915 58.53147055420571 6.4575378919356705 4.4385629989586945 2023-10-21 30.915670906676944 58.490727654289266 6.034519679643668 4.559081759390124 2023-10-22 30.229837432060254 59.23615004021546 6.122498720417266 4.411513807307027 2023-10-23 30.836043128529866 58.66849221290433 6.272462775971248 4.223001882594557 2023-10-24 31.89880417501901 55.87751434298749 7.4334692749014994 4.790212207092003 2023-10-25 32.81151192366605 54.78984275094504 7.806242183218336 4.592403142170571 2023-10-26 32.13780366106138 56.05385841314289 7.249139844203816 4.559198081591921 2023-10-27 31.388786015850677 57.206132879046 6.959484482630916 4.44559662247241 2023-10-28 31.62567084078712 57.39937388193203 6.484794275491949 4.490161001788909 2023-10-29 31.303849793316402 57.704566960506 6.501817819612531 4.489765426565068 2023-10-30 31.92081107000959 57.69420468557337 6.380326072064666 4.004658172352378 2023-10-31 33.72131863614173 54.004470824019116 7.423109535188469 4.851101004650685 2023-11-01 33.316782522343594 51.976166832174776 7.6422187544332525 7.064831891048376 2023-11-02 34.29161700437028 53.675009932459275 7.165673420738974 4.867699642431466 2023-11-03 33.33231446387089 55.41783836654848 6.580877857928842 4.668969311651791 2023-11-04 33.80602739726027 55.18246575342466 6.43068493150685 4.580821917808219 2023-11-05 33.16126107977438 55.6607574536664 6.431305398871877 4.746676067687349 2023-11-06 33.61894219295849 55.68941474144251 6.263747322416941 4.427895743182047 2023-11-07 35.54328529657477 52.730785296574766 7.217261904761904 4.508667502088555 2023-11-08 35.91108857336038 51.83823529411765 7.576910074374578 4.673766058147397 2023-11-09 35.09250589260922 53.13034774466436 7.067902231119434 4.709244131606987 2023-11-10 33.590178545757745 55.07029700123631 6.8744429429861125 4.465081510019838 2023-11-11 32.640041083985146 55.76755945326697 7.284506597139923 4.307892865607964 2023-11-12 32.98814174429625 55.403250040452136 7.237465615681561 4.371142599570051 2023-11-13 33.97597527703427 55.281430621823965 6.613910547344738 4.128683553797019 2023-11-14 36.54355528545711 51.82832440861817 7.317884211854009 4.310236094070702 2023-11-15 36.69624906976486 51.234574757583495 7.608490408859171 4.460685763792471 2023-11-16 36.931095167185596 51.767970759442264 6.8349803709218895 4.465953702450251 2023-11-17 36.552049604761216 52.74831876040533 6.453600409003317 4.246031225830133 2023-11-18 38.938478583523214 50.3187908940778 6.104061709555365 4.638668812843615 2023-11-19 43.56652755181439 45.594303364693126 6.1352007733842635 4.703968310108227 2023-11-20 48.54781025244652 41.34777881126118 5.943694077266713 4.160716859025585 2023-11-21 52.2332430146022 36.571729828476144 6.799651802900825 4.3953753540208185 2023-11-22 53.273143604841344 35.328753680078506 6.968923781485116 4.429178933595028 2023-11-23 55.56634659064208 33.36831717288805 6.6009805918012505 4.464355644668619 2023-11-24 58.473540018883405 30.84495488105004 6.242357639265094 4.439147460801461 2023-11-25 62.82534210134286 27.42556768605418 5.575773053267786 4.173317159335164 2023-11-26 64.54448180984409 25.456027718332823 5.704167940487109 4.295322531335983 2023-11-27 66.81830563879052 23.356033778262052 5.706891855080359 4.118768727867066 2023-11-28 69.30132966771525 20.35211081445452 6.105104549419757 4.241454968410479 2023-11-29 70.14018246835357 18.99873550246781 6.557711395434213 4.303370633744408 2023-11-30 71.47289535235247 18.308962751992873 5.9746376235103185 4.243504272144346 2023-12-01 71.47718798725509 18.355365737916074 5.796217205613178 4.371229069215646 2023-12-02 72.22389536634685 18.183969367121282 5.2273802865378824 4.364754979993977 2023-12-03 71.02910095919363 19.414187395003523 5.343304611716252 4.213407034086599 2023-12-04 72.00189846029286 18.570012702932843 5.416195541410166 4.0118932953641275 2023-12-05 73.2109383614511 16.470944977395526 6.100452089535781 4.217664571617599 2023-12-06 72.70510220858223 16.591768509892038 6.421603551268702 4.281525730257028 2023-12-07 73.48267861428914 16.881350508040644 5.891671333706697 3.7442995439635167 2023-12-08 72.36674845537588 17.49933485085878 5.624205516303545 4.50971117746179 2023-12-09 72.29123082287309 17.941509762900974 5.41100069735007 4.356258716875871 2023-12-10 72.06774259868422 18.377364309210524 5.286287006578947 4.268606085526316 2023-12-11 73.33258524679842 17.4911982943627 5.255775461826547 3.9204409970123297 2023-12-12 74.01142031853863 16.001818692413647 5.908075796680887 4.078685192366841 2023-12-13 73.435909201715 16.20517085621693 6.04413725855715 4.314782683510905 2023-12-14 73.31373891551577 16.476010754663417 5.73637714801022 4.473873181810592 2023-12-15 72.78053810818412 17.44476735102028 5.409205962313678 4.365488578481922 2023-12-16 73.20205101003404 17.468947531273482 5.120894664721743 4.208106793970737 2023-12-17 73.14505546940237 17.827746630084697 4.902779434569963 4.12441846594298 2023-12-18 73.51456082667919 17.141263503992484 5.379579614842649 3.9645960544856735 2023-12-19 74.5266226576406 15.738132279359206 5.709960896438632 4.0252841665615495 2023-12-20 74.29825299346625 15.535178486301563 5.900002804183843 4.266565716048344 2023-12-21 74.47713399379565 15.74268654724974 5.555555555555555 4.2246239033990465 2023-12-22 73.22067594433399 17.317760106030484 5.296554009277667 4.165009940357852 2023-12-23 73.300447401629 17.49913961225192 5.047608122060342 4.152804864058736 2023-12-24 73.07536150410694 17.4677535213467 5.278116118554608 4.178768855991755 2023-12-25 71.27408521563238 18.44869168330697 5.6041077772879335 4.673115323772723 2023-12-26 73.61125629821665 16.405678325771987 5.659509523112625 4.323555852898748 2023-12-27 73.8629821531376 15.919943106776389 5.851874428527888 4.365200311558129 2023-12-28 73.3858964560119 16.541292891910373 5.563377448811296 4.509433203266423 2023-12-29 73.75447965708665 16.890942309043638 5.1788349378118195 4.175743096057902 2023-12-30 74.14565826330532 17.074102368220014 4.868856633562516 3.9113827349121464 2023-12-31 75.02012102423465 16.371061495811844 4.668077622440158 3.9407398575133397 2024-01-01 73.80298227075261 17.109310790184338 4.954796289773395 4.132910649289656 2024-01-02 75.10637383418576 15.701780776779703 5.264967550608157 3.926877838426383 2024-01-03 74.82934054611026 15.695839773312725 5.525502318392581 3.949317362184441 2024-01-04 75.56034555344122 15.725039152619436 4.954279844399912 3.7603354495394306 2024-01-05 74.63918162994098 16.538925116667183 5.034459313286152 3.787433940105696 2024-01-06 74.5824546604808 16.467735132855335 4.9641501476170395 3.985660059046816 2024-01-07 74.94205197023301 16.567036720751492 4.61632304501647 3.8745882639990246 2024-01-08 75.42082799228072 16.23867814229973 4.641433421137891 3.6990604442816695 2024-01-09 75.99121983544094 14.879341763763874 5.233585509967419 3.8958528908277654 2024-01-10 75.7014566235552 14.783941334020826 5.459831850928831 4.054770191495152 2024-01-11 76.09443587614189 14.711116383912682 5.046565428876497 4.147882311068929 2024-01-12 75.8150222605199 15.480396380870316 4.812580784144766 3.8920005744650292 2024-01-13 75.70431262392597 15.494877726371447 4.6616820885657635 4.139127561136815 2024-01-14 75.2328165181135 15.963847901530473 4.621376675904427 4.1819589044516015 2024-01-15 76.21664864224233 15.20866357535444 4.721411534643931 3.8532762477592923 2024-01-16 77.53791447185108 13.428954316876085 5.198561704724879 3.834569506547959 2024-01-17 77.8520171582056 12.95685058730774 5.2677294776368715 3.9234027768497852 2024-01-18 78.66424640562423 12.837467945947504 4.722390295905725 3.7758953525225456 2024-01-19 78.15487072342648 13.474797597283885 4.62653434317054 3.743797336119091 2024-01-20 78.79501017429001 13.293815801114746 4.221887994337786 3.6892860302574535 2024-01-21 79.48834903321766 12.856717897868123 4.095190877540903 3.5597421913733265 2024-01-22 79.67682591017213 12.43716384856048 4.469129726626123 3.416880514641263 2024-01-23 80.3807709521569 11.373782118224906 4.773981799194391 3.471465130423806 2024-01-24 80.2591364478482 11.087641457111502 4.88417922424271 3.7690428707975876 2024-01-25 79.87899106838839 11.711935880981692 4.645223814138663 3.7638492364912652 2024-01-26 79.8859645902923 12.04223714960418 4.434166574899975 3.6376316852035386 2024-01-27 80.13621658436915 12.027924399795676 4.202281627788183 3.633577388046995 2024-01-28 79.29231265405792 12.868299200626598 4.174249579580271 3.6651385657352162 2024-01-29 80.24963010736371 10.894760802761864 5.095982396904283 3.759626692970143 2024-01-30 80.70270091718875 10.670439656026689 4.991136411182436 3.6357230156021187 2024-01-31 80.79512318049272 10.933243732974931 4.774819099276397 3.4968139872559494 {{< /graph >}}
We can see that iOS 17 is rolling out quite quickly, with a few beta testers in August, then an initial rise after September 18, a large increase starting November 19, plateauing in December/January to a level where over 4 out of 5 AP listeners have iOS 17+, crossing 80%.
We show pre-post 16.4 as well, since that was when Apple Podcasts made another change, no longer using the AppleCoreMedia user-agents for some requests.
Note that new iOS versions never reach 100%, some older devices are prevented from upgrading.
- iPhone X, and iPhone 8 / 8 Plus cannot upgrade to iOS 17.
- iPhone 7 / 7 Plus, iPhone SE (gen 1), iPhone 6s / 6s Plus cannot upgrade to iOS 16.
Even after listeners are using the latest version, we wouldn't expect to see the effect metabolize as quickly as the 16.4 AppleCoreMedia change. That change took immediate effect on affected requests, this latest auto-downloading change will only be noticed when listeners re-subscribe and no longer automatically catch-up to old shows. It's likely to be at least a year before we can say we have seen most of the effect.
That said, something is happening: to get a sense of the impact in a single graph, take a look at daily total download counts (not shares) for both Apple and Spotify from September 1st. The curves used to be distinct, but now they are almost identical.
{{< graph daily-downloads "OP3 daily downloads (all shows)" "height:600px">}} Date Apple Podcasts Spotify 2023-09-01 150007 132675 2023-09-02 103531 81800 2023-09-03 96958 78854 2023-09-04 143590 128312 2023-09-05 166138 129190 2023-09-06 162451 124972 2023-09-07 154687 121027 2023-09-08 150750 112927 2023-09-09 110901 91099 2023-09-10 100908 74674 2023-09-11 153254 118643 2023-09-12 160112 120215 2023-09-13 153750 173120 2023-09-14 148869 145139 2023-09-15 145441 113448 2023-09-16 112627 75354 2023-09-17 106434 71708 2023-09-18 159454 135731 2023-09-19 158219 145892 2023-09-20 154712 127695 2023-09-21 148407 120862 2023-09-22 150274 104047 2023-09-23 106710 77568 2023-09-24 103829 71409 2023-09-25 156048 114181 2023-09-26 161874 121921 2023-09-27 148254 111288 2023-09-28 151177 101408 2023-09-29 142450 97021 2023-09-30 104880 70650 2023-10-01 92945 66749 2023-10-02 147598 111389 2023-10-03 165529 122343 2023-10-04 142847 118016 2023-10-05 135047 113731 2023-10-06 135779 103264 2023-10-07 95761 66198 2023-10-08 91057 61611 2023-10-09 150358 114770 2023-10-10 158968 122618 2023-10-11 154549 115239 2023-10-12 140769 110767 2023-10-13 138811 97154 2023-10-14 103369 69836 2023-10-15 101789 65501 2023-10-16 183894 112797 2023-10-17 149781 119017 2023-10-18 142251 111137 2023-10-19 133563 110975 2023-10-20 139293 102678 2023-10-21 108016 75499 2023-10-22 109093 67324 2023-10-23 141672 106775 2023-10-24 148522 118652 2023-10-25 146416 113457 2023-10-26 148793 108911 2023-10-27 138274 93646 2023-10-28 105511 69404 2023-10-29 95336 62738 2023-10-30 150792 115542 2023-10-31 154213 121000 2023-11-01 149775 111399 2023-11-02 135446 103236 2023-11-03 131302 100642 2023-11-04 102508 71809 2023-11-05 96898 65363 2023-11-06 143896 114687 2023-11-07 162020 122706 2023-11-08 150126 114291 2023-11-09 136541 110181 2023-11-10 142989 103302 2023-11-11 110115 82297 2023-11-12 102522 69324 2023-11-13 155629 170910 2023-11-14 177582 161919 2023-11-15 189619 151145 2023-11-16 154367 188342 2023-11-17 152797 124878 2023-11-18 109439 88874 2023-11-19 95478 74405 2023-11-20 153733 114266 2023-11-21 157166 139140 2023-11-22 147791 131466 2023-11-23 142828 128542 2023-11-24 133106 109032 2023-11-25 97998 78707 2023-11-26 89496 71462 2023-11-27 133411 121612 2023-11-28 135640 138902 2023-11-29 135767 128383 2023-11-30 121463 121077 2023-12-01 124441 102144 2023-12-02 87222 75213 2023-12-03 75857 66635 2023-12-04 120578 116964 2023-12-05 124557 129665 2023-12-06 130429 122148 2023-12-07 117082 109882 2023-12-08 117515 104456 2023-12-09 85168 75596 2023-12-10 77518 69418 2023-12-11 130090 114442 2023-12-12 129723 116537 2023-12-13 118418 117556 2023-12-14 109318 110097 2023-12-15 109734 97150 2023-12-16 83028 68339 2023-12-17 72214 61149 2023-12-18 120177 106157 2023-12-19 118383 112118 2023-12-20 123709 125173 2023-12-21 105050 120720 2023-12-22 106979 117726 2023-12-23 80248 78625 2023-12-24 65385 59080 2023-12-25 72794 48025 2023-12-26 83547 96157 2023-12-27 105392 116812 2023-12-28 91854 97130 2023-12-29 102647 93381 2023-12-30 75121 71589 2023-12-31 64021 56177 2024-01-01 78842 53735 2024-01-02 121229 109696 2024-01-03 113485 118738 2024-01-04 110654 118343 2024-01-05 111915 101972 2024-01-06 88872 85559 2024-01-07 82970 76440 2024-01-08 127697 124517 {{< /graph >}}
This graph can be noisy though, distorted when new shows start using OP3 (and some apps redownload in greater proportion) - I chose a range here that safely avoids these distortions.
In general, looking at app share is a better lens. Let's keep an eye on OP3's overall podcast app share for all shows between August 1st (safely before the change) and today.
{{< graph agent-share-daily-all "OP3 podcast app share (daily, all shows)" "limit:100,height:600px,type:stacked-bar">}} Date Apple Podcasts AppleCoreMedia Spotify NRC Other 2023-08-01 38.98965543224362 3.620778121041848 30.050197885158436 0 27.3393685615561 2023-08-02 37.9677551776041 3.784701819908723 32.905253668391865 0 25.34228933409532 2023-08-03 38.38004461569661 3.7586696410464406 30.022307848306635 0 27.83897789495031 2023-08-04 37.75323818979695 4.409546691324152 26.81274205895059 0 31.024473059928305 2023-08-05 40.27861725869444 4.351869071973219 25.590477961688674 0 29.77903570764367 2023-08-06 39.88664793925295 4.450138260984067 23.580081639819163 0 32.083132159943816 2023-08-07 22.437986942181617 3.030162672703447 57.53584338337608 0 16.996007001738857 2023-08-08 33.13207649568881 3.3815671349845435 44.646002790459974 0.565780458187196 18.27457312067948 2023-08-09 38.324396131352565 3.992850238415388 35.40887024046743 0.9215308265966812 21.35235256316793 2023-08-10 36.973624725716995 4.210175210329581 32.60852785833214 1.1988510436537254 25.00882116196756 2023-08-11 36.13493965186548 5.0699660315889545 30.909864181950596 1.0082113491185447 26.87701878547642 2023-08-12 38.700035165865664 5.0084007345758605 30.570077755636305 1.726644004219904 23.994842339702263 2023-08-13 37.5914708798465 5.14444671909057 29.50871657775476 1.2596187425488614 26.4957470807593 2023-08-14 40.73230938777555 5.319915731822369 26.329352765849677 1.280442157465721 26.33797995708668 2023-08-15 43.020574321848024 4.547607368189584 29.848272129095555 1.123158375479964 21.460387805386873 2023-08-16 42.10541388049657 4.67761565887255 30.443448502985436 1.8115952404816793 20.961926717163763 2023-08-17 29.50221393423095 3.4180433586080556 47.53550920487312 1.277427728807433 18.266805773480435 2023-08-18 35.111617126824704 4.88274102386858 33.4770056520148 0.9441202781279227 25.58451591916399 2023-08-19 37.418414434827156 4.632652987592139 31.11887228814813 1.2198597936954068 25.610200495737168 2023-08-20 23.167807608656897 2.966449174599779 57.19127714194031 0.6872392769280137 15.987226797874996 2023-08-21 28.3252323833048 3.5736055676583924 49.41014129399646 0.6722816763047653 18.018739078735578 2023-08-22 27.85271110869534 2.886882732578867 53.54737426041415 0.7198822098129714 14.993149688498672 2023-08-23 30.601968103155752 3.3519802220175485 49.7503514469921 0.8832226477289253 15.412477580105676 2023-08-24 35.138523761375126 3.822518289418902 38.97317551894368 1.2559329090584666 20.80984952120383 2023-08-25 36.86727078169233 4.450675227220394 35.073618053015835 1.227464206861988 22.38097173120945 2023-08-26 40.71030303030303 4.427359307359308 32.29402597402598 1.447965367965368 21.12034632034632 2023-08-27 38.812872378177474 4.761584580041464 30.29416708690536 1.4568274780075083 24.674548476868193 2023-08-28 38.39703625551506 5.148187224247074 29.559514674851332 1.155284864761174 25.73997698062536 2023-08-29 29.25558750374852 3.1828044241387214 51.5327488578031 0.06297518037008944 15.965884033939565 2023-08-30 28.20483173273118 3.005719998911772 52.90403868650869 0.12429605245259406 15.761113529395763 2023-08-31 34.12745327351209 3.6662484849773547 41.42529077803058 0.06612940951327904 20.7148780539667 2023-09-01 37.10472939546849 4.843177995448699 32.81760166221431 0.10710398733551005 25.127386959533 2023-09-02 38.7856786959926 5.376670375490296 30.644623516938836 0.24688027992252679 24.946147131655746 2023-09-03 36.72679338479837 5.584890794627232 29.869165675497545 0.19128932794945416 27.627860817127402 2023-09-04 37.5542036960513 4.892847989036338 33.55843014588575 0.11246122703044822 23.88205694199616 2023-09-05 40.989038371866386 4.361706589559438 31.87334545535289 0.08635088559001093 22.68955869763127 2023-09-06 40.53674360573924 4.255021834061135 31.184529008109795 0.1369931378665003 23.886712414223332 2023-09-07 39.26135743528438 4.372158896224045 30.718058442662688 0.08299639841316978 25.565428827415715 2023-09-08 39.30561385852065 4.630631523232681 29.44388096982528 0.0761342570261229 26.543739391395267 2023-09-09 38.857821599007714 4.75714956447397 31.919538055094215 0.11983097525595475 24.34565980616814 2023-09-10 38.243732352996915 5.137670311345246 28.301150252979856 0.11445680392639897 28.20299027875159 2023-09-11 37.827604421209564 4.851433338763582 29.284589448533588 0.06664395835493092 27.969728833138337 2023-09-12 41.131454084450596 4.399271454957883 30.882243384394855 0.06165402331035865 23.525377052886306 2023-09-13 36.069958123658374 3.6710419819122353 40.6141863438552 1.144385403103776 18.50042814747041 2023-09-14 36.99720909888439 3.996480929670783 36.07022235255816 1.1973785908310326 21.738709028055638 2023-09-15 38.26407926376882 4.949776110371536 29.84703944772138 1.6145836073854638 25.324521570752808 2023-09-16 41.41764424668113 4.918912955540029 27.710807928511016 1.912624572500276 24.04001029676755 2023-09-17 39.89340170017541 4.944601868093974 26.87746442975157 1.61846504445344 26.6660669575256 2023-09-18 37.59829662413729 4.657403106350168 32.004555540097954 1.2817761890501982 24.457968540364398 2023-09-19 38.18026061776062 3.9008204633204633 35.205598455598455 1.1908783783783783 21.522442084942085 2023-09-20 39.815017358206994 3.8967823623117166 32.86221263739233 1.2792831279257393 22.146704514163215 2023-09-21 39.28314292672081 3.957775260198842 31.992016686607304 1.331169862462545 23.435895264010504 2023-09-22 40.67395658528664 4.965896172792725 28.16191197964597 1.569046716829968 24.629188545444702 2023-09-23 38.609186460915026 5.618973533295946 28.06519890732131 1.4939305678672865 26.21271053060043 2023-09-24 38.65188030942649 5.292488441178441 26.583055996068882 1.4172120345759531 28.055363218750234 2023-09-25 39.067378008326806 5.087211121765102 28.585770329441985 1.428775288972118 25.830865251493996 2023-09-26 40.76054933599239 4.267828994747365 30.70021705520051 1.1044131200048346 23.166991494054905 2023-09-27 41.135617628044166 4.353182409691373 30.878766269981107 1.343773498000849 22.28866019428251 2023-09-28 41.11176377807148 4.093309619767107 27.57735463203181 1.5234334633228364 25.694138506806773 2023-09-29 39.950640135739626 4.649923576346528 27.20990562730498 2.071992483838851 26.117538176770015 2023-09-30 39.71433548162341 5.088872564240437 26.752648758359022 2.135667926357323 26.308475269419812 2023-10-01 36.82142135559244 5.4008977066091965 26.443520943186183 1.9007927232678739 29.433367271344302 2023-10-02 37.539835748276225 5.010466024207927 28.33049746043131 1.7045758017381487 27.414624965346395 2023-10-03 40.840903819867655 4.169976955455438 30.18563935041031 1.2380891286004017 23.565390745666196 2023-10-04 38.762241500484365 4.162042325946147 32.02422657053465 1.9127810898157773 23.138708513219054 2023-10-05 37.62886885191088 4.421943091514996 31.68947761443554 1.6656821550772933 24.59402828706129 2023-10-06 37.68467095749966 4.796518485829982 28.660322006755422 1.6153071165102704 27.24318143340466 2023-10-07 40.21459317585302 4.933123359580052 27.799685039370083 1.6100787401574803 25.442519685039372 2023-10-08 38.613088852043305 4.825310937625891 26.126393547593707 1.3726629321640749 29.062543730573026 2023-10-09 37.42920941069868 5.2310978235705585 28.570148339735084 1.5533477880974726 27.2161966378982 2023-10-10 40.73334785338167 4.002408619783993 31.41916390145158 1.0198198659884952 22.82525975939426 2023-10-11 40.909355610613474 4.004669334858014 30.503938758655742 1.4272706096605468 23.15476568621223 2023-10-12 39.11108270981688 4.003100680427093 30.77536459389699 1.4706004928859389 24.639851522973096 2023-10-13 39.13476177051029 4.5269241612630395 27.390470820411615 1.5711869185226952 27.37665632929236 2023-10-14 39.935172808122324 4.782454161225767 26.98016550637068 2.6919897080072013 25.610217816274023 2023-10-15 39.755426928815254 4.851233020098579 25.58253071809653 2.251618900319484 27.55919043267015 2023-10-16 40.73832030358682 4.246316484383135 24.98809267993345 4.433289100869954 25.59398143122664 2023-10-17 39.281049865462386 4.170666079211972 31.212989042920906 2.5040256382013397 22.831269374203394 2023-10-18 39.82167851744023 3.802138738032585 31.11163988578467 2.045238228542635 23.21930463019988 2023-10-19 36.85798019714547 3.8308699347631716 30.624606757696508 3.605411014096012 25.08113209629883 2023-10-20 34.978906132288685 4.1811059213500075 25.784239867409976 6.1556426096127765 28.900105469338556 2023-10-21 34.77958483190747 3.9787747164112783 24.309582610207585 7.215694860789573 29.716362980684092 2023-10-22 31.64913909398164 3.6179811137382325 19.531469850157386 11.133030650285034 34.068379291837715 2023-10-23 34.68867069856272 4.293969295560833 26.144070909135426 3.878210621679195 30.995078475061828 2023-10-24 39.530600403498404 3.940497293153835 31.580404243653415 1.4242216153776541 23.524276444316687 2023-10-25 40.39875616331013 3.9417593060119693 31.3047868950161 1.047659252759866 23.307038382901936 2023-10-26 40.15333466464451 3.6004771131416606 29.390763219110433 0.8136290283407365 26.04179597476266 2023-10-27 38.756639338518674 4.234041062294163 26.2479153528134 3.034685726298087 27.72671852007568 2023-10-28 39.31095636752471 4.178449409651976 25.85832392576779 5.333437654852255 25.31883264220327 2023-10-29 38.16982159443964 4.468546811441017 25.118509977258896 3.474424265718587 28.76869735114186 2023-10-30 37.77014096925127 4.333026079812441 28.94077688384815 1.096594495486379 27.859461571601756 2023-10-31 39.31918777791376 3.6829947374862315 30.85097703259495 1.9456512870721656 24.20118916493289 2023-11-01 38.948728884080886 3.4903678122659563 28.96911666805359 5.716901056836149 22.87488557876342 2023-11-02 38.64365192582026 3.487018544935806 29.453922967189726 0.908416547788873 27.506990014265337 2023-11-03 38.45818139214739 4.006853828917886 29.477908117686685 0.5626583483443902 27.49439831290365 2023-11-04 40.043595282646656 4.250149419315523 28.051376806215846 0.6726798989026959 26.982198592919282 2023-11-05 39.25411589318123 4.283202618615505 26.479047835105003 0.6441210785584651 29.3395125745398 2023-11-06 37.90916826711558 4.420663837231052 30.214104499434903 0.3574994533446089 27.098563942873856 2023-11-07 41.718056796500235 3.507746498819422 31.595209710352783 0.4348956791093007 22.74409131521826 2023-11-08 41.53494999239165 3.6005478011869028 31.620578511253438 0.5137711131707452 22.730152581997263 2023-11-09 38.26135446556672 3.89223906025825 30.87478703371593 2.2745359576757536 24.69708348278336 2023-11-10 39.90817622350298 3.9665638649716013 28.831549421566027 0.3692488033603595 26.92446168659903 2023-11-11 39.77266570589574 3.9698621329836996 29.725024470763305 0.4262066524356988 26.106241037921556 2023-11-12 40.13042525208242 3.917063318093568 27.135654788000252 0.5703169036137032 28.246539738210057 2023-11-13 34.415509745558445 3.5169811988341597 37.7947218745439 0.2534243243123709 24.01936285675113 2023-11-14 39.56130619010065 3.3882257539910623 36.07193936882627 0.30008153663133413 20.67844715045068 2023-11-15 42.02455619334678 3.4675649919106406 33.497706167859754 0.38274860929500676 20.62742403758782 2023-11-16 33.87358327024565 3.295480728086633 41.3289007384001 0.42658240347585663 21.075452859791753 2023-11-17 37.85167697616635 4.0000198180210225 30.935435364763066 0.9074176375432591 26.305450203506304 2023-11-18 38.00902305776771 4.214927985718702 30.86663726126927 2.5082572439733406 24.401154451270973 2023-11-19 36.89343647843458 4.502036368694792 28.750666553320404 2.1093997542446887 27.744460845305536 2023-11-20 38.46440616899689 4.377796014771965 28.589657622674363 1.21773636645683 27.35040382709995 2023-11-21 36.814440379092744 3.5079664756836273 32.592044299320236 3.6843486041685214 23.40120024173487 2023-11-22 36.8260399380049 3.6940411938543116 32.758234036509336 2.404802128963775 24.316882702667684 2023-11-23 30.91080259270882 3.569627649789532 27.819029790181034 11.878848213995868 25.82169175332475 2023-11-24 36.934799559355234 4.3709296550040095 30.25464716508362 0.9689745019853988 27.470649118571732 2023-11-25 36.444573366654765 5.035404022372962 29.270424253242886 0.902951326907057 28.346647030822325 2023-11-26 35.892870033929306 4.8776379430661505 28.66023373519102 0.8694884937154592 29.699769794098067 2023-11-27 34.35815552608197 4.506110045197595 31.31948647291364 0.43163059014409144 29.384617365662706 2023-11-28 34.888895176412184 4.263112272588142 35.72793658061048 0.46890633962400036 24.651149630765197 2023-11-29 36.928228129394455 3.6556408115305006 34.919801659726204 0.38242790037290797 24.11390149897593 2023-11-30 34.93689309218095 3.588234617331677 34.82586635372083 0.46452897050025316 26.184476966266278 2023-12-01 35.7784422529542 4.111727667404617 29.36775825881947 0.35536643569765103 30.386705385124063 2023-12-02 29.955901747444774 3.999065831410045 25.831478733926804 9.07826409495549 31.13528959226289 2023-12-03 32.481095477473005 4.864221424840071 28.532341077836104 2.940798657200846 31.181543362649972 2023-12-04 32.41919265245984 4.308291255975522 31.447514881672557 0.7630386036232234 31.061962606268857 2023-12-05 33.174329226393084 3.6978442558767597 34.534786476394416 2.6189068401063222 25.97413320122942 2023-12-06 35.52113773091095 3.6313921789170096 33.26588359609681 1.3878486983471636 26.19373779572806 2023-12-07 35.74324406833474 3.6795862793225145 33.54520032726429 0.7629043484632011 26.269064976615258 2023-12-08 34.04830475572373 4.198561751395078 30.26464469696531 0.583817675043895 30.904671120871992 2023-12-09 30.850370198646708 4.079791935320284 27.38310850949766 8.295057739397539 29.391671617137803 2023-12-10 30.27881287742077 4.1599287538962715 27.114923402626417 6.977352801018695 31.46898216503785 2023-12-11 34.57137238435904 4.201236267386671 30.41292181113704 1.5150387728744015 29.29943076424285 2023-12-12 36.32161186724942 3.703195567141069 32.62961604475418 1.2899305895825575 26.05564593127277 2023-12-13 35.08421598400118 3.5067032071698394 34.828827494259684 0.6141767276498037 25.96607658691949 2023-12-14 33.99572091403267 3.6876018459777837 34.23797440011941 1.955753753529624 26.122949086340512 2023-12-15 34.47177457355575 3.9886281531743792 30.51864417428455 1.2150912575000785 29.805861841485253 2023-12-16 35.14576340062394 4.32020115222296 28.92790775443513 1.3846147333844114 30.22151295933356 2023-12-17 33.44665320414251 4.470885747633251 28.32178520480946 2.184263667858532 31.576412175556257 2023-12-18 32.094443020125624 3.8603491005426656 28.350264923300433 4.89200102550955 30.802941930521726 2023-12-19 34.120661528617624 3.5658905791545856 32.31494664998819 2.452774719415254 27.54572652282435 2023-12-20 34.4126491361301 3.740608144383524 34.81989612976269 1.019786529137354 26.007060060586333 2023-12-21 27.987062810375328 3.1940685010336964 32.16181078028091 8.47524457042989 28.181813337880175 2023-12-22 31.110665200979454 3.7023142735833146 34.23601053898903 2.9124717186345843 28.038538267813625 2023-12-23 33.708865757659765 4.353487746889466 33.02711058463761 1.111895220572792 27.798640690240354 2023-12-24 33.290565000229115 4.600650689639371 30.080394283299476 1.208714557016807 30.819675469815234 2023-12-25 36.128564763804924 4.4206545367916386 23.835402956036646 1.0631011583931391 34.55227658497365 2023-12-26 31.72205093935574 3.824248591346081 36.50995550020503 0.9006272496696688 27.043117719423478 2023-12-27 33.05295774294514 3.452947707129819 36.63448933381003 0.6310018879877562 26.228603328127253 2023-12-28 31.63822737198873 3.7454447758726395 33.455494857505016 3.7172006640810675 27.443632330552553 2023-12-29 33.7727927773793 3.818592194357986 30.72410457533544 0.794909421124323 30.889601031802954 2023-12-30 33.747838001752065 4.24582762416047 32.16109975516071 0.7767470068959321 29.068487612030818 2023-12-31 32.61119827217344 4.209539721673221 28.615599339839846 0.7656023961368407 33.798060270176656 2024-01-01 35.812854871678404 4.3565750624574155 24.408357937769704 1.09697933227345 34.32523279582103 2024-01-02 33.40930386374911 3.737805214132172 30.230943063440446 4.602877142699664 28.019070715978618 2024-01-03 33.61114319647199 3.69801060890117 35.16693766456088 2.0812045930440912 25.442703937021864 2024-01-04 32.367842182856336 3.425046217209183 34.61698219174876 1.3414691222240422 28.24866028596167 2024-01-05 33.79474032268293 4.099818517277095 30.792273244735945 1.4023390435467944 29.910828871757246 2024-01-06 30.997823539260004 3.988782856186171 29.84227635470729 5.006906077348066 30.16421117249847 2024-01-07 31.908102204377993 4.099173935114679 29.396834187087546 2.95122063777747 31.644669035642316 2024-01-08 29.94110116437746 3.8413201592519473 29.1954869236144 3.9308876560983275 33.09120409665787 2024-01-09 29.968787960187417 2.991649055913053 43.65311609309888 0.9427795117799895 22.44366737902066 2024-01-10 25.788027564434913 2.6454049129847967 51.43290142335084 1.1622317704670968 18.97143432876235 2024-01-11 28.78448704014281 2.994575166691859 44.711807230071955 0.5424833308140609 22.966647232279318 2024-01-12 28.531711725872366 3.299866394215655 38.978750785916375 1.5745343445457403 27.61513674944986 2024-01-13 29.84798588053908 3.7993386574340176 33.545215409687515 5.7045867961401395 27.10287325619924 2024-01-14 32.55432554325543 4.100821960600558 32.22788418360374 2.0144868115347823 29.102481501005485 2024-01-15 31.349083567139523 3.7900201903663113 33.244093662322676 2.0578440884180718 29.55895849175342 2024-01-16 33.00297299006895 3.3219052438484407 34.057056107280665 3.4668859510405463 26.1511797077614 2024-01-17 18.944354889206334 1.9866701032579175 61.843935071724275 1.7012582874999818 15.523781648311482 2024-01-18 20.79353369777717 2.1656312786497627 54.74576298191749 4.584918016070157 17.710154025585425 2024-01-19 27.95388988358858 3.199262776748012 44.226662486824026 1.0153651295926547 23.604819723246727 2024-01-20 29.229500283778982 3.483851119468299 40.84613874935686 3.470855633410599 22.969654213985265 2024-01-21 19.99795273126894 2.3914416441499298 59.246025691291194 1.4948924507931234 16.86968748249682 2024-01-22 24.859422935341737 2.5638445850880514 51.556688370072614 1.0725538951944285 19.94749021430317 2024-01-23 30.79644578190765 2.7398792216506376 43.875073707326 0.4168276366889653 22.171773652426747 2024-01-24 33.28225122902187 3.0841385545572697 41.29739503870712 0.35847883822116744 21.97773633949257 2024-01-25 32.096361796833705 3.1835174639013997 40.057786462755715 0.28080011289408285 24.381534163615097 2024-01-26 33.75571574333006 3.6320950797369815 34.29020860101277 0.24799712795707052 28.07398344796312 2024-01-27 33.95014731733888 3.893077323033499 36.046324494293 0.5666765703533141 25.543774294981308 2024-01-28 31.23877917414722 4.331011176215673 35.02062993215611 0.6128892465795828 28.796690470901414 2024-01-29 34.53064676475312 3.2540523177448115 34.774405900638165 1.2755169462408438 26.165378070623056 2024-01-30 33.10585557422945 2.989778336346354 39.42196629796902 1.6236401669206364 22.858759624534535 2024-01-31 30.01074825340882 3.0128437462245716 40.89231333241681 3.8485412787088764 22.235553389240913 {{< /graph >}}
{{< graph agent-share-ten-daily-all "OP3 podcast app share (ten-daily, all shows)" "limit:100,height:600px,type:stacked-bar">}} Date Apple Podcasts AppleCoreMedia Spotify NRC Other 2023-08-01 34.94171810457844 3.782708110849848 37.02191101092714 0.33265973841613905 23.92100303522842 2023-08-11 35.59822496658514 4.455182217071512 36.097750198338815 1.2023406810179846 22.64650193698654 2023-08-21 32.3807951919684 3.690137561294592 44.356442599844485 0.7255654724172864 18.84705917447523 2023-09-01 38.833573545705605 4.75982771947407 31.17099691370816 0.12140554523957815 25.11419627587258 2023-09-11 38.548547191372855 4.376560949083576 32.55410472066291 1.093251393428552 23.427535745452104 2023-09-21 39.9669013457637 4.685679144938827 28.809472417109365 1.5222239223737943 25.015723169814308 2023-10-01 38.6510298901055 4.655080953715306 29.392798670480403 1.5466415707505687 25.754448914948224 2023-10-11 39.01474672874238 4.204248348560883 28.531656869430204 2.9072692552657453 25.342078798000788 2023-10-21 37.68494535618059 4.012327910327503 27.429313928501557 3.5067491688090633 27.366663636181286 2023-11-01 39.47311390796098 3.8639520633485325 29.72137814368144 1.306832187839895 25.634723697169154 2023-11-11 37.9708347085178 3.7991943451330936 33.23095999527425 0.8132420915376973 24.18576885953717 2023-11-21 35.36076051530232 4.035034483587419 31.909998260184135 2.591315068635326 26.102891672290795 2023-12-01 33.220651958353216 4.041616709342518 30.455958552469365 3.057153267451802 29.2246195123831 2023-12-11 34.36585591417738 3.870618699713308 31.712383242393415 1.8810382564197414 28.170103887296154 2023-12-21 32.30008805066404 3.873958084088045 32.38088588864404 2.366115881181085 29.07895209542279 2024-01-01 31.310508362625235 3.5967833569670065 35.15224088794867 2.4154557295876655 27.525011662871425 2024-01-11 26.891177530175213 3.028773533794478 44.47008502681572 2.5612927484100885 23.0486711608045 2024-01-21 30.247637599344184 3.089861425581633 42.46479805835771 1.1336257783208408 23.064077138395632 {{< /graph >}}
{{< graph agent-share-monthly-all "OP3 podcast app share (monthly, all shows)" "limit:100,height:600px,type:stacked-bar">}} Date Apple Podcasts AppleCoreMedia Spotify NRC Other 2023-08 34.02592258903234 3.9453226196761233 39.93320680326053 0.7659237755185222 21.32962421251248 2023-09 39.09834716498004 4.600363593301731 30.898392994176017 0.9169686445349059 24.48592760300731 2023-10 38.4274842787035 4.278142446986713 28.411312797116373 2.6914541121826985 26.191606365010717 2023-11 37.56132504508113 3.8999039772641324 31.666984205851513 1.5742271895888968 25.29755958221433 2023-12 33.32705472246179 3.9298173467577704 31.495270000687164 2.4334659902954976 28.81439193979778 2024-01 29.39900832163329 3.2069435533020254 41.156794360563936 1.9658821901919241 24.271371574308827 {{< /graph >}}
Some notes:
- OP3 added a few large shows in August and January, so Spotify will be over-represented in that month as Spotify redownloads episodes whenever the episode enclosure url changes. You can see exactly when in the daily graph.
- OP3 measures some NRC shows, and NRC has their own apps, so their app's share temporarily squeezes every other app's share when they release popular episodes. Included in the app list above so you can see the effect.
- Apple Podcasts does appear to have consistently lower share once iOS17 hit the majority of listeners. Something to keep an eye on in the coming weeks and months.
All shows are not the same, let's think about the shows that are likely to experience some negative effect on downloads from the iOS 17 auto-downloading change:
- high percentage of Apple Podcasts listeners vs other apps
- release episodes regularly, high number of episodes in general
- listeners often unsubscribe/wait/resubscribe
With this in mind, let's take a look at an Apple-heavy subset of shows, a handpicked sample of 38 OP3 shows with the following criteria:
- Over 500 total downloads between 2023-08-01 and 2023-08-10 and over 500 total downloads between 2023-12-11 and 2023-12-20
- Over 40% share of Apple Podcasts between 2023-08-01 and 2023-08-10 and over 40% share of Apple Podcasts between 2023-12-11 and 2023-12-20
The intention here is to filter out small shows, or shows that have started or stopped using OP3 or started or stopped publishing altogether during this entire period. Keeping things as constant as possible will better highlight the other effects we are looking for.
{{< graph agent-share-daily-subset "OP3 podcast app share (daily, 38 Apple-heavy shows)" "limit:100,height:600px,type:stacked-bar">}} Date Apple Podcasts AppleCoreMedia Spotify NRC Other 2023-08-01 64.88209995550942 4.73824707103663 5.097879282218598 0 25.281773691235355 2023-08-02 63.81032453337817 3.645535564149992 5.165629729275264 0 27.378510173196567 2023-08-03 62.773613752470446 4.086959764328597 5.201924152589775 0 27.93750233061118 2023-08-04 66.40993265993266 4.414983164983164 4.928451178451178 0 24.246632996632997 2023-08-05 65.08375162145396 6.147425413118268 5.577801590434832 0 23.19102137499295 2023-08-06 63.67013791162398 5.223754573599774 5.921756262313538 0 25.184351252462704 2023-08-07 67.10249352331607 4.610589378238342 5.274449481865285 0 23.012467616580313 2023-08-08 67.38447548979086 4.835909729685046 5.71216003967926 0 22.067454740844838 2023-08-09 65.42434067586991 4.462345823444864 4.856770398101414 0 25.256543102583816 2023-08-10 64.32830585759383 4.188004209049456 4.840406874780779 0 26.64328305857594 2023-08-11 58.60592984409799 4.231625835189309 4.889337416481069 0 32.273106904231625 2023-08-12 64.20633604246143 4.815613424006193 5.727870846464311 0 25.25017968706806 2023-08-13 68.28131453183079 5.634550710956399 6.484158357425216 0 19.599976399787597 2023-08-14 68.07374350720609 3.650596239666398 5.4319994147340696 0 22.843660838393447 2023-08-15 66.95957078281441 4.854040809429259 6.966330108571669 0 21.220058299184657 2023-08-16 68.53374582756655 4.9662134657656924 6.260685500284947 0 20.239355206382807 2023-08-17 68.4648312092616 4.801050685864384 6.7370366767195256 0 19.99708142815449 2023-08-18 67.41772760028826 4.8138361758347346 6.562575066058131 0 21.20586115781888 2023-08-19 64.39213157046115 5.224121251209287 7.223476297968396 0 23.160270880361175 2023-08-20 68.02092533460153 5.4759154833888175 7.086079217338134 0 19.41707996467151 2023-08-21 69.92754969347948 3.9643321567898937 4.547650009288501 0 21.560468140442133 2023-08-22 66.01466992665037 5.210629684556496 6.601466992665037 0 22.1732333961281 2023-08-23 67.66156805559864 4.098538673947441 4.833855604852471 0 23.40603766560144 2023-08-24 67.25742322984519 4.580830724980966 5.316809068606717 0 22.844936976567126 2023-08-25 66.32337796086509 4.713978091938957 5.8140623537122 0 23.148581593483755 2023-08-26 66.26330461226559 5.898378104409529 6.6776482513938165 0 21.16066903193107 2023-08-27 64.36019464199777 4.620073792845302 5.0959841719694134 0 25.92374739318753 2023-08-28 64.74108000295486 4.018615646007239 4.661298662923839 0 26.57900568811406 2023-08-29 64.50387204168777 4.277339509300138 5.250778027068105 0 25.968010421943983 2023-08-30 61.75516929782597 4.068994843990857 4.03710200393345 0 30.138733854249722 2023-08-31 63.50362756952842 5.272067714631197 4.389359129383314 0 26.834945586457078 2023-09-01 64.07373923980975 5.094139381313627 6.120042451161511 0 24.712078927715105 2023-09-02 65.760653691199 5.1012880894285875 6.1226805878681265 0 23.015377631504283 2023-09-03 65.91690923524742 5.510717120931464 6.059804181000264 0 22.512569462820853 2023-09-04 66.87022900763358 3.8209201567980196 4.617289044769961 0 24.69156179079843 2023-09-05 68.98175182481752 4.145985401459854 5.467153284671533 0 21.405109489051092 2023-09-06 64.85435020255932 3.7714616423381133 4.74246029194264 0 26.631727863159927 2023-09-07 63.81511220918262 3.719717246585684 5.08887516299499 0 27.376295381236705 2023-09-08 68.45274624117827 3.4864989260509356 5.427278306228905 0 22.633476526541884 2023-09-09 69.41026493736835 4.350958873739053 5.531537523556147 0 20.707238665336437 2023-09-10 69.78429985855729 5.2746346063177745 5.533946251768034 0 19.40711928335691 2023-09-11 67.93587923174651 3.669381959494806 4.9659965622898135 0 23.42874224646887 2023-09-12 67.0094802776367 5.510411376333164 6.2425935330963265 0 21.237514812933806 2023-09-13 63.465770879184525 4.146878257847794 6.038843198579095 0 26.34850766438859 2023-09-14 67.52708864996025 5.06630966824248 6.266995774588964 0 21.1396059072083 2023-09-15 69.3913609522481 4.0219463430511 6.193332403403543 0 20.393360301297253 2023-09-16 69.55431217441637 4.071001350569168 6.219049456556692 0 20.155637018457778 2023-09-17 71.49863066046748 4.388255525125788 6.146105343608688 0 17.96700847079804 2023-09-18 68.48468461508749 3.5420448839275362 4.963498010738151 0 23.009772490246824 2023-09-19 69.4420855978261 4.39453125 6.54296875 0 19.620414402173914 2023-09-20 66.5523097826087 3.8824728260869565 4.293478260869565 0 25.271739130434785 2023-09-21 65.07439310884887 4.341773253284608 5.477247019925172 0 25.106586617941357 2023-09-22 71.68945581352666 4.756660854669481 4.031690679391882 0 19.52219265241198 2023-09-23 65.1589292322875 7.047987170525103 4.009210905053662 0 23.783872692133723 2023-09-24 68.14787547328565 6.289440471182163 4.859066049642406 0 20.703618005889776 2023-09-25 66.00259852750108 4.861411866608922 4.518550599104952 0 24.617439006785045 2023-09-26 67.28846017448046 4.120859635435138 5.8798496347258675 0 22.710830555358534 2023-09-27 62.92317227944866 3.677577403264366 4.855228594197338 0 28.544021723089635 2023-09-28 62.98675095836976 4.9566211581141975 4.630439168740332 0 27.426188714775705 2023-09-29 66.47137660348459 3.9211181313421406 5.575339843002106 0 24.03216542217117 2023-09-30 68.25082811924918 4.343025395656975 5.456385719543614 0 21.949760765550238 2023-10-01 64.8503541238291 5.671692940370116 6.688371030386109 0 22.789581905414668 2023-10-02 62.826836024592936 4.10783055198973 6.249577731234376 0 26.815755692182965 2023-10-03 64.67512843759444 3.644605621033545 6.352372317920822 0 25.327893623451192 2023-10-04 65.10706601550493 4.193845838598408 6.355657252143028 0 24.343430893753627 2023-10-05 65.30271031326997 4.391059486096445 6.736184442097853 0 23.570045758535727 2023-10-06 65.08826854509088 4.382989825202191 6.878859031220107 0 23.649882598486823 2023-10-07 66.61209342938224 4.551407989521938 7.16546605544641 0 21.671032525649423 2023-10-08 64.8174598640233 4.222133348568817 6.661715134548363 0 24.29869165285951 2023-10-09 67.01351904956985 3.6419500204834088 6.218762802130275 0 23.125768127816468 2023-10-10 66.94875611311929 3.7507973633850735 7.352753561556454 0 21.94769296193919 2023-10-11 62.70768337807444 3.696582746862077 6.047304650656606 0 27.548429224406878 2023-10-12 65.49750446449013 4.052383350886029 6.92797289253171 0 23.522139292092128 2023-10-13 64.33047334425913 3.586233490793406 6.733828207847297 0 25.349464957100164 2023-10-14 68.18986691037871 4.421088707374193 6.67732906837265 0 20.71171531387445 2023-10-15 71.44797777091695 4.2235257795615935 6.816918802099413 0 17.511577647422044 2023-10-16 67.245375076235 3.886968896117097 6.513519007928441 0 22.354137019719456 2023-10-17 67.94920975909162 4.5880006137793465 7.012429031763082 0 20.450360595365964 2023-10-18 65.11859418282549 3.791551246537396 8.180401662049862 0 22.90945290858726 2023-10-19 62.99913687366556 3.9294962067868986 7.354744923454322 0 25.71662199609322 2023-10-20 62.35806559696214 3.253788019805666 5.50612412047206 0 28.882022262760138 2023-10-21 68.34927463273992 3.6748890210974325 5.564962701935839 0 22.410873644226807 2023-10-22 66.54096299939881 4.159151773514784 6.651363611521015 0 22.648521615565393 2023-10-23 67.13836477987421 4.653339323150644 6.053459119496855 0 22.154836777478288 2023-10-24 65.45708599737478 4.174958716179024 7.11351992209002 0 23.254435364356183 2023-10-25 62.054969638862254 3.4387983381271967 5.385107062959412 0 29.121124960051137 2023-10-26 62.34026658278614 3.5976880430936187 6.023670034993906 0 28.038375339126333 2023-10-27 64.1997103023719 3.50805721528155 7.038747057758464 0 25.253485424588085 2023-10-28 67.29275007647598 3.854389721627409 6.179259712450291 0 22.673600489446315 2023-10-29 67.87479406919276 4 7.136738056013179 0 20.98846787479407 2023-10-30 66.51471038921238 3.800183879865155 6.61967514557156 0 23.065430585350903 2023-10-31 64.63254593175853 3.2290371598287058 5.646498135101533 0 26.49191877331123 2023-11-01 61.0709804320548 3.337063790823075 5.246379760572455 0 30.345576016549664 2023-11-02 63.419426138921864 3.299087225246613 6.622733412467767 0 26.658753223363757 2023-11-03 64.40275233899312 3.8314934904212663 7.068956982327608 0 24.696797188258007 2023-11-04 66.41225997940518 4.470288933309105 7.256647889030226 0 21.860803198255496 2023-11-05 61.93308017482268 5.137207136204055 7.84552554273841 0 25.084187146234864 2023-11-06 66.6068222621185 3.6670613850796436 5.794720959547729 0 23.931395393254135 2023-11-07 66.87414839588752 2.780874520004955 5.174656261612784 0 25.170320822494734 2023-11-08 62.44560783247213 3.093554528147947 5.282839271144955 0 29.177998368234974 2023-11-09 61.1012037449844 3.388319215336603 6.424431564868479 0 29.086045474810522 2023-11-10 69.39184673646692 3.417242147471597 5.961238583203386 0 21.2296725328581 2023-11-11 68.79317789291882 3.923791018998273 6.09887737478411 0 21.18415371329879 2023-11-12 68.54833366461274 3.8892201682899357 6.314185383952826 0 21.248260783144506 2023-11-13 69.42616740439446 2.998763807472983 5.913785540535152 0 21.6612832475974 2023-11-14 64.86197857674509 2.8380958545030905 5.624413449402931 0 26.675512119348888 2023-11-15 61.86869606379493 3.2734952481520594 5.443687870953647 0 29.41412081709937 2023-11-16 63.1965090630095 4.2294044308046415 6.919535820466098 0 25.65455068571977 2023-11-17 61.16129734436221 4.718110579016107 7.8526338702655645 0 26.267958206356116 2023-11-18 65.56635491166942 4.144507610489638 7.891680420563604 0 22.39745705727734 2023-11-19 63.87158908507223 5.431781701444622 7.67255216693419 0 23.024077046548957 2023-11-20 66.12916878280006 3.732859319451498 6.9155239546301 0 23.222447943118336 2023-11-21 65.32058364128157 3.3144119775991463 5.657358375557164 0 25.70764600556212 2023-11-22 63.16834303864478 3.7365449091229928 6.418740074113287 0 26.676371978118933 2023-11-23 61.20195370567 4.013590995965173 7.3405535499398304 0 27.443901748425002 2023-11-24 59.12260313771064 4.57582800697269 8.025857059848924 0 28.27571179546775 2023-11-25 55.90050009742158 7.637851529518737 7.572903812430994 0 28.888744560628695 2023-11-26 61.185540004490676 6.167203053663648 8.360152683182397 0 24.287104258663273 2023-11-27 55.219119595622516 4.21062963144722 7.493742945477745 0 33.076507827452524 2023-11-28 58.98843468528487 4.476896018760327 8.447476416351329 0 28.087192879603474 2023-11-29 55.296009479074094 3.3599932292327876 6.995048876475815 0 34.3489484152173 2023-11-30 54.761790987719216 3.6985712237778947 7.473598700243704 0 34.06603908825919 2023-12-01 60.36951258027161 4.232024423623539 7.558690388461943 0 27.83977260764291 2023-12-02 58.16002819880155 4.610504053577722 8.713429679238633 0 28.516038068382095 2023-12-03 56.20307167235495 5.375426621160409 8.139931740614333 0 30.281569965870307 2023-12-04 59.029082774049215 3.2527964205816557 6.805369127516779 0 30.912751677852352 2023-12-05 58.537622219073256 3.3347503660667894 7.302442019743989 0 30.825185395115962 2023-12-06 60.7815989280929 3.698079499776686 6.485037963376507 0 29.035283608753907 2023-12-07 60.16672496210796 4.074851346624694 7.8932027515448295 0 27.865220939722512 2023-12-08 57.98558829855883 3.511507851150785 7.211228221122822 0 31.291675629167564 2023-12-09 53.36061904457377 4.438191468951845 7.303191149197416 0 34.89799833727697 2023-12-10 59.1946114289853 4.186282320562034 7.872818135728253 0 28.746288114724415 2023-12-11 60.92079114223527 3.596101069366897 6.510835620327435 0 28.972272168070408 2023-12-12 59.3760648165676 2.9682353386589937 5.054329307537954 0 32.601370537235454 2023-12-13 55.48078550871847 3.40697477568986 5.722024716438124 0 35.39021499915355 2023-12-14 58.96352771481558 3.9460127756027195 7.181125077271791 0 29.909334432309908 2023-12-15 58.051263183713516 3.948982094677459 7.260240372823154 0 30.739514348785875 2023-12-16 51.98566106698531 6.276797638293385 8.490897589091166 0 33.24664370563014 2023-12-17 56.177504393673104 3.7521968365553606 8.304042179261863 0 31.766256590509666 2023-12-18 59.27219160892575 3.726335315620056 7.4635823012712095 0 29.53789077418299 2023-12-19 56.74004825090471 3.7494973864093284 6.297748291113791 0 33.21270607157217 2023-12-20 60.55884685357093 3.51728320194057 6.922610439893642 0 29.001259504594863 2023-12-21 56.42023346303502 3.9165656694520634 8.3944632263826 0 31.26873764113032 2023-12-22 53.05730907290507 3.6266864710979085 7.358583983166234 0 35.9574204728308 2023-12-23 55.43388429752066 4.207988980716253 7.754820936639119 0 32.603305785123965 2023-12-24 55.57697142378279 4.19844129724294 7.089583507919215 0 33.135003771055054 2023-12-25 58.37407206228499 3.6664856056491035 5.56762629005975 0 32.391816042006155 2023-12-26 57.29588394062078 4.2257085020242915 8.063427800269904 0 30.41497975708502 2023-12-27 51.86104218362283 4.074095446938657 7.484563448554446 0 36.58029892088407 2023-12-28 52.468477206595544 4.980601357904947 6.707080504364694 0 35.84384093113482 2023-12-29 50.72746740568117 4.931662152799647 7.747055489072243 0 36.593814952446934 2023-12-30 52.085043506813335 5.672303398456739 8.487933015925135 0 33.754720078804795 2023-12-31 53.68439498817138 5.511259090510821 7.377551914483484 0 33.42679400683431 2024-01-01 54.341886037987344 3.6254581806064645 5.578140619793402 0 36.4545151616128 2024-01-02 56.59886086248983 3.8622186059126666 8.348250610252238 0 31.190669921345265 2024-01-03 59.42652329749104 4.838709677419355 7.593445980542755 0 28.141321044546853 2024-01-04 59.15161499088074 4.047773136435842 9.101606165793964 0 27.69900570688945 2024-01-05 59.67651667785986 4.035146630848444 8.865010073875084 0 27.42332661741661 2024-01-06 50.707763956124765 4.4304185305472155 7.696550033703045 0 37.16526747962497 2024-01-07 49.91266375545852 4.541484716157205 8.151382823871907 0 37.39446870451238 2024-01-08 58.19626499316767 3.5376284224910166 8.55812541120502 0 29.707981173136293 2024-01-09 61.25116713352008 3.5377113808486356 11.4067849361967 0 23.804336549434588 2024-01-10 54.75874096835811 3.139274146665559 11.859480109625446 0 30.242504775350888 2024-01-11 56.52173913043478 3.3692000584254345 9.854423292273236 0 30.254637518866545 2024-01-12 59.91976041136916 3.6220828388992485 9.849126970672996 0 26.609029779058595 2024-01-13 59.09968702137578 4.075381234600785 10.607977625357929 0 26.216954118665512 2024-01-14 58.09402254839395 3.694249450471531 10.253137630291427 0 27.958590370843083 2024-01-15 62.843421934331026 3.4230511503238774 9.883850792941702 0 23.849676122403395 2024-01-16 56.83824212580135 3.32621016445229 9.114559137786863 0 30.72098857195949 2024-01-17 57.1744580445362 2.9088629995575874 7.620557439905619 0 32.29612151600059 2024-01-18 58.64112458654907 3.4408305769937524 8.792723263506064 0 29.12532157295112 2024-01-19 57.37148862984903 3.9652207146952034 8.866806802981081 0 29.79648385247468 2024-01-20 59.1756850103615 3.7589224038682936 9.854938982270319 0 27.210453603499886 2024-01-21 56.75121506682868 3.9641555285540706 11.360874848116646 0 27.923754556500608 2024-01-22 59.18711796368944 3.3208648845908217 8.735516832405803 0 28.756500319313933 2024-01-23 54.53399596658024 2.6577355229040625 8.113656006914434 0 34.69461250360127 2024-01-24 55.537162721403746 2.7478894222810792 6.621420294653204 0 35.09352756166197 2024-01-25 52.5726185774299 3.8885497827726114 6.6748052134573275 0 36.86402642634017 2024-01-26 53.63698164513936 3.1356220258327667 8.463630183548606 0 34.763766145479266 2024-01-27 53.595966312056746 4.122340425531915 9.507978723404255 0 32.773714539007095 2024-01-28 53.7307514374463 4.130592822681911 9.093913158416497 0 33.04474258145529 2024-01-29 57.4693807141625 3.62256339485941 8.939968949456615 0 29.968086941521477 2024-01-30 55.19601250049448 4.390996479291111 9.260651133351793 0 31.152339886862613 2024-01-31 52.382870183917305 3.0473889112632566 7.212377500335615 0 37.35736340448382 {{< /graph >}}
{{< graph agent-share-ten-daily-subset "OP3 podcast app share (ten-daily, 38 Apple-heavy shows)" "limit:100,height:600px,type:stacked-bar">}} Date Apple Podcasts AppleCoreMedia Spotify NRC Other 2023-08-01 65.06507266947882 4.5432918174366765 5.212210871433998 0 25.179424641650506 2023-08-11 66.09668916868931 4.747231492718447 6.222504550970874 0 22.933574787621357 2023-08-21 65.48799645672288 4.539131758697292 5.058512515657547 0 24.914359268922276 2023-09-01 66.60004066781748 4.298674834841071 5.398869088564989 0 23.70241540877646 2023-09-11 67.82340508130959 4.249234352758487 5.702454384678428 0 22.224906181253505 2023-09-21 66.33369370992688 4.752466327312041 4.898869318437767 0 24.01497064432332 2023-10-01 65.23294791156641 4.181888943291527 6.621638021585293 0 23.96352512355676 2023-10-11 65.5028389273005 3.917543069573587 6.741017422095067 0 23.838600581030846 2023-10-21 65.39793334167084 3.799946848424212 6.236712106053027 0 24.56540770385193 2023-11-01 64.37873661769477 3.502888176383102 6.070015631122365 0 26.04835957479977 2023-11-11 65.25862150348826 3.774769416673747 6.5162800796775135 0 24.450329000160487 2023-11-21 59.11194708033054 4.321913899866855 7.235243147283217 0 29.330895872519392 2023-12-01 58.5893823008045 3.9617517385573384 7.4252306713331215 0 30.023635289305034 2023-12-11 58.02543660623217 3.779063716408901 6.712495576694906 0 31.483004100664015 2023-12-21 54.01390824091645 4.447358632125136 7.461020988456034 0 34.07771213850238 2024-01-01 56.64676017744582 3.919055537447587 8.901018158916763 0 30.53316612618983 2024-01-11 58.42277277741693 3.5136556246327055 9.32386873279515 0 28.73970286515522 2024-01-21 54.83641536273115 3.464742938427149 8.273021430916168 0 33.42582026792553 {{< /graph >}}
{{< graph agent-share-monthly-subset "OP3 podcast app share (monthly, 38 Apple-heavy shows)" "limit:100,height:600px,type:stacked-bar">}} Date Apple Podcasts AppleCoreMedia Spotify NRC Other 2023-08 65.51816086191931 4.5990451265054055 5.437125940107753 0 24.445668071467523 2023-09 66.89161304652441 4.448700845536972 5.31274722050458 0 23.346938887434035 2023-10 65.37621737774235 3.9634006862371334 6.5225799743527535 0 24.137801961667765 2023-11 63.109407034640675 3.8358949299026266 6.563513655322341 0 26.491184380134353 2023-12 57.00601575981001 4.04132251800077 7.176009856050785 0 31.77665186613843 2024-01 56.45856415767542 3.610132336647694 8.776317937646915 0 31.154985568029975 {{< /graph >}}
After isolating to shows likely to have the most dramatic effect, we see a drop in Apple Podcasts share of downloads of 9-11%, vs 6-8% drop in Apple Podcasts share across all shows.
The share of Apple Podcasts downloads for these 38 Apple-heavy shows went:
- from 65.52% in August to 63.11% in November (-2.41%)
- from 66.89% in September to 63.11% in November (-3.78%)
- from 65.52% in August to 57.01% in December (-8.51%)
- from 66.89% in September to 57.01% in December (-9.88%)
- from 65.52% in August to 56.46% in January (-9.06%)
- from 66.89% in September to 56.46% in January (-10.43%)
Once again, it's very difficult to keep everything else constant when trying to identify the effect from the iOS 17 change alone. December is traditionally a slumping month for publishing and listening, but now that we've seen a full January we can say this change seems to be durable.
We'll keep an eye on it, and update these numbers periodically.
Data collected and visualized by John Spurlock
Updated 2024-02-01, with eleven new days of data.
Updated 2024-01-21, with ten new days of data.
Updated 2024-01-12, with ten new days of data.
Updated 2024-01-01, with eleven new days of data.
Updated 2023-12-21, with ten new days of data, and after reprocessing. Filter for Apple-heavy shows changed to 40%, now 38 shows.
Updated 2023-12-11, with ten new days of data.
Updated 2023-11-27 thru 2023-12-01, with new days of data.
Updated 2023-11-26, clarified change pcts for Apple-heavy shows (straight share substraction vs pct of pct).
Updated 2023-11-26, with additional focus on 28 Apple-heavy shows, and a few new days of data.
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