I'm thinking of not paying for my food at the diner down the street.
Will you pay for your meals? You should.
I really just do not feel like it.
Well, you at the food. It is expected that you will pay the bill, even if you do not feel like it. It is the law.
They make enough money.
Just because the business makes a profit, doesn't mean you are not obligated to pay. If that were the case, there would be no restaurants at all.