How is it that I always deny liking cute things but turns out I actually like that stuff?
Joking right? Why do you want to keep it hidden?
I feel embarrassed about liking cute things
You should not feel ashamed about liking cute things. It is normal to have these kinds fo feelings.
But I don't want to be like one of those girls.
Cute things are what many girls love, it's no crime to admit that. Be who you are without feeling like you have to hide stuff.