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Enterprise-strength web, mobile and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch
Scala Ruby LookML Java Clojure Shell Other

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SnowPlow is the world's most powerful web analytics platform. It does three things:

  • Identifies users, and tracks the way they engage with one or more websites
  • Stores the associated data in a scalable “clickstream” data warehouse
  • Makes it possible to leverage a big data toolset (e.g. Hadoop, Pig, Hive) to analyse that data

To find out more, read Keplar's blog post introducing SnowPlow. The rest of the documentation in this repository focuses on the technical aspects of SnowPlow.


Contents of this repository are as follows:

  • The root folder contains this README and the Apache License, Version 2.0
  • docs contains the technical documentation for this project. See the next section for more details
  • tracker contains everything related to SnowPlow's JavaScript tracker, snowplow.js


There is a growing set of technical documentation for SnowPlow:

Additionally there is a technical README for the snowplow.js JavaScript tracker within the tracker sub-folder.


Planned items on the roadmap are as follows:

  • Making snowplow.js available over SSL (not currently working)
  • Improvements to the JavaScript tracker, snowplow.js
  • Opensourcing the standard SerDe
  • Writing and opensourcing some standard Hive 'recipes'


Original concept for SnowPlow inspired by Radek Maciaszek.

Copyright and license

SnowPlow is copyright 2012 Orderly Ltd. Significant portions of snowplow.js are copyright 2010 Anthon Pang.

Licensed under the Apache License, Version 2.0 (the "License"); you may not use this software except in compliance with the License.

Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License.

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