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  • Canonical data structure
  • 1. Overview
  • 2. The Snowplow canonical data structure: understanding the individual fields
  • 2.1 Common fields (platform and event independent)
  • 2.1.1 Application fields
  • 2.1.2 Date / time fields
  • 2.1.3 Event / transaction fields
  • 2.1.4 Snowplow version fields
  • 2.1.5 User-related fields
  • 2.1.6 Device and operating system fields
  • 2.1.7 Location fields
  • 2.1.7 IP address-based fields
  • 2.2 Platform-specific fields
  • 2.2.1 Web-specific fields
  • 2.3 Event-specific fields
  • 2.3.1 Page views
  • 2.3.2 Page pings
  • 2.3.3 Ecommerce transactions
  • 2.3.4 Error tracking
  • 2.3.5 Custom structured events
  • 2.3.6 Custom unstructured events
  • 2.3.7 Custom contexts
  • 2.4 Specific unstructured events
  • 2.4.1 Link clicks
  • 2.4.2 Ad impressions
  • 2.4.3 Ad clicks
  • 2.4.4 Ad conversions
  • 2.4.5 Screen views
  • 2.4.6 Social events
  • 2.4.7 Item views
  • 3. A note about storage data formats