As of January 8, 2024, Snowplow is introducing the Snowplow Limited Use License Agreement, and we will be releasing new versions of our core behavioral data pipeline technology under this license.

Our mission to empower everyone to own their first-party customer behavioral data remains the same. We value all of our users and remain dedicated to helping our community use Snowplow in the optimal capacity that fits their business goals and needs.

We reflect on our Snowplow origins and provide more information about these changes in our blog post here → https://eu1.hubs.ly/H06QJZw0

Hi! Welcome to Snowplow, the world’s largest developer-first engine for collecting behavioral data.

We are the leader in Data Creation. Thousands of organizations of all sizes around the world generate, enhance, and model behavioral data with Snowplow to fuel advanced analytics, AI/ML initiatives, or composable CDPs.

Have you found yourself relying on “data exhaust” — data from arbitrary tools, hard to get into your data warehouse, in inconvenient format, not fit for your use cases? The solution is to deliberately design and collect clean, structured, rich and unopinionated behavioral data using Snowplow.

• 🏔️ Rock solid architecture capable of processing billions of events per day.
• 🛠️ Over 20 SDKs to collect data from web, mobile, server-side, and other sources.
• ✅ A unique approach based on schemas and validation ensures your data is as clean as possible.
• 🪄 Over 15 enrichments to get the most out of your data.
• 🏭 Send data to popular warehouses and streams — Snowplow fits nicely within the Modern Data Stack.

The documentation is a great place to learn more, especially:

• Tracking design — discover how to approach creating your data the Snowplow way.
• Pipelines — understand what’s under the hood of Snowplow.

Would rather dive into the code? snowplow/snowplow is the main repository where you can find all the modules.

Watch this space for the upcoming new ways to get started!

As the pioneer of Data Creation, Snowplow allows you to custom design your data sets for each application you build. Learn about our schema-based approach and Iglu — our very own schema catalog.

With countless out-of-the-box trackers for web, mobile, and server-side events, seamlessly generate a vast data set, scalable to billions of events per day. Here are just some of the trackers available:

• snowplow-javascript-tracker — for client-side and server-side JavaScript. Add analytics to your websites, web apps and servers.
• snowplow-objc-tracker — for Objective-C. Collect behavioral data from your iOS 8.0+, macOS, and tvOS apps and games.
• snowplow-android-tracker — for Android apps and games.

Discover officially-supported SQL data models for working with Snowplow behavioral data in your warehouse or lake.

We want to make it super easy for Snowplow users and contributors to talk to us and connect with one another, to share ideas, solve problems and help make Snowplow awesome. Join the conversation:

• Meetups. Don’t miss your chance to talk to us in person. We are often on the move with meetups in Amsterdam, Berlin, Boston, London, and more.
• Discourse. Our forum for all Snowplow users: engineers setting up Snowplow, data modelers structuring the data, and data consumers building insights. You can find guides, recipes, questions and answers from Snowplow users and the Snowplow team. All questions and contributions are welcome!
• Twitter. Follow @Snowplow for official news and @SnowplowLabs for engineering-heavy conversations and release announcements.
• GitHub. If you spot a bug, please raise an issue in the GitHub repository of the component in question. Likewise, if you have developed a cool new feature or an improvement, please open a pull request, we’ll be glad to integrate it in the codebase! For brainstorming a potential new feature, Discourse is the best place to start.
• Email. If you want to talk to Snowplow directly, email is the easiest way. Get in touch at community@snowplow.io.

We are hiring — check out our open positions!