diff --git a/internal/encoders/config.go b/internal/encoders/config.go
index 30e68dc..4a30baf 100644
--- a/internal/encoders/config.go
+++ b/internal/encoders/config.go
@@ -38,6 +38,31 @@ var OpenTelemetryConfig = zapcore.EncoderConfig{
 	EncodeCaller:   zapcore.ShortCallerEncoder,
 }
 
+var GCPConfig = zapcore.EncoderConfig{
+	NameKey: "InstrumentationScope",
+	// https://cloud.google.com/logging/docs/agent/logging/configuration#timestamp-processing
+	TimeKey:    "timestampNanos",
+	EncodeTime: zapcore.EpochNanosTimeEncoder,
+	// https://cloud.google.com/logging/docs/reference/v2/rest/v2/LogEntry#logseverity
+	// https://cloud.google.com/logging/docs/agent/logging/configuration#special-fields
+	LevelKey:    "severity",
+	EncodeLevel: zapcore.CapitalLevelEncoder, // most levels correspond to the OT level text
+	// https://cloud.google.com/logging/docs/agent/logging/configuration#special-fields
+	MessageKey: "message",
+
+	// These don't really have an equivalent in the OT spec, and we can't stick it under
+	// Attributes because they are top-level traits in Zap, so we just capitalize them and
+	// hope for the best.
+	CallerKey:     "Caller",
+	FunctionKey:   "Function",
+	StacktraceKey: "Stacktrace",
+
+	// Defaults
+	LineEnding:     zapcore.DefaultLineEnding,
+	EncodeDuration: zapcore.SecondsDurationEncoder,
+	EncodeCaller:   zapcore.ShortCallerEncoder,
+}
+
 // applyDevConfig applies options for dev environments to the encoder config
 func applyDevConfig(cfg zapcore.EncoderConfig) zapcore.EncoderConfig {
 	// Nice colors based on log level
@@ -75,6 +100,8 @@ func BuildEncoder(format output.Format, development bool) (enc zapcore.Encoder)
 		return zapcore.NewConsoleEncoder(config)
 	case output.FormatJSON:
 		return zapcore.NewJSONEncoder(config)
+	case output.FormatJSONGCP:
+		return zapcore.NewJSONEncoder(GCPConfig)
 	default:
 		panic("unknown output format")
 	}
diff --git a/output/output.go b/output/output.go
index 4f62ba4..2af58f8 100644
--- a/output/output.go
+++ b/output/output.go
@@ -7,6 +7,10 @@ const (
 	// FormatJSON encodes log entries to a machine-readable, OpenTelemetry-structured
 	// format.
 	FormatJSON Format = "json"
+	// FormatJSON encodes log entries to a machine-readable, GCP-structured format.
+	// It's similar to OpenTelemetry-structured format, but the severity field
+	// complies with https://cloud.google.com/logging/docs/structured-logging#special-payload-fields
+	FormatJSONGCP Format = "json_gcp"
 	// FormatConsole encodes log entries to a human-readable format.
 	FormatConsole Format = "console"
 )
@@ -16,16 +20,16 @@ const (
 // log formats.
 func ParseFormat(format string) Format {
 	switch format {
-	case string(FormatJSON),
+	case string(FormatJSONGCP):
+		return FormatJSON
+	case string(FormatJSON), "logfmt":
 		// True 'logfmt' has significant limitations around certain field types:
 		// https://github.com/jsternberg/zap-logfmt#limitations so since it implies a
 		// desire for a somewhat structured format, we interpret it as OutputJSON.
-		"logfmt":
 		return FormatJSON
-	case string(FormatConsole),
+	case string(FormatConsole), "condensed":
 		// The previous 'condensed' format is optimized for local dev, so it serves the
 		// same purpose as OutputConsole
-		"condensed":
 		return FormatConsole
 	}