diff --git a/cmd/src/campaigns_common.go b/cmd/src/campaigns_common.go
index 2064946ffc..ce234c0710 100644
--- a/cmd/src/campaigns_common.go
+++ b/cmd/src/campaigns_common.go
@@ -380,6 +380,8 @@ func printExecutionError(out *output.Output, err error) {
 		writeErrs([]error{err})
 	}
 
+	out.Write("")
+	out.WriteLine(output.Line(output.EmojiLightbulb, output.StyleSuggestion, "The troubleshooting documentation can help to narrow down the cause of the errors: https://docs.sourcegraph.com/campaigns/references/troubleshooting"))
 }
 
 func flattenErrs(err error) (result []error) {
diff --git a/internal/output/emoji.go b/internal/output/emoji.go
index a046591496..56a38d4257 100644
--- a/internal/output/emoji.go
+++ b/internal/output/emoji.go
@@ -2,7 +2,8 @@ package output
 
 // Standard emoji for use in output.
 const (
-	EmojiFailure = "❌"
-	EmojiWarning = "❗️"
-	EmojiSuccess = "✅"
+	EmojiFailure   = "❌"
+	EmojiWarning   = "❗️"
+	EmojiSuccess   = "✅"
+	EmojiLightbulb = "💡"
 )
diff --git a/internal/output/style.go b/internal/output/style.go
index bd90a94120..f43bd75109 100644
--- a/internal/output/style.go
+++ b/internal/output/style.go
@@ -25,11 +25,12 @@ type style struct{ code string }
 func (s *style) String() string { return s.code }
 
 var (
-	StyleReset   = &style{"\033[0m"}
-	StyleLogo    = Fg256Color(57)
-	StylePending = Fg256Color(4)
-	StyleWarning = Fg256Color(124)
-	StyleSuccess = Fg256Color(2)
+	StyleReset      = &style{"\033[0m"}
+	StyleLogo       = Fg256Color(57)
+	StylePending    = Fg256Color(4)
+	StyleWarning    = Fg256Color(124)
+	StyleSuccess    = Fg256Color(2)
+	StyleSuggestion = Fg256Color(244)
 
 	StyleBold      = &style{"\033[1m"}
 	StyleItalic    = &style{"\033[3m"}