Google Analytics Campaign Tracking Script
Use this plugin to pull campaign and other data out of the Google Analytics cookie for use in your web app or passing into your MAP and CRM for full closed-loop source and ROI reporting.
- Place the
ga-cookie.jsscript above your standard
- Set the defaults:
gaCookie.domainName: if you do not use standard subdomain level GA tracking, set this to the same domain that you use for your GA cookie
gaCookie.strPath: if you do not use standard subdomain level GA tracking, set this to the same cookie path that you use for your GA cookie
gaCookie.prefix: To differentiate values that come from your website instead of other channels, this object will attach a prefix in front of the Medium value. Default is "WEB-" but you can set it to anything, including empty ""
gaCookie.getVisitData();once your form is loaded (in the case of an AJAX loaded form, make sure it is in the DOM before calling. I suggest binding to an using the "one method in jQuery when the form receives focus or shows")
Default values that are populated in webforms
If you do not modify the script you will need to ensure that your hidden fields on your forms include the proper fields with the correct name attributes.
gaLandingPage: The Landing Page of the current session
gaCamMed: Google Analytics Campaign Medium
gaSource: Google Analytics Campaign Source
gaCamName: Google Analytics Campaign Name (for Campaign Name to appear from Paid Search traffic you must manually tag your ad URLs, even for AdWords)
gaCamKW: Google Analytics Campaign Keyword (for KW to appear from Paid Search traffic you must manually tag your ad URLs, even for AdWords)
gaCamContent: Google Analytics Campaign Content (for Content to appear from Paid Search traffic you must manually tag your ad URLs, even for AdWords)
gaAdWordsID: Google AdWords GACLID value - this is a value that can be used to later upload CRM conversion data back into AdWords. More information about uploading offline conversions into AdWords
Other values that can be accessed from the GA cookie
gaCookie.getFirstVisitTime([destinationFieldName]): First Date/Time that this visitor came to your website
gaCookie.getLastVisitTime([destinationFieldName]): Most recent Date/Time that this visitor came to your website
gaCookie.getSessionStartTime([destinationFieldName]): Date/Time that current session started
gaCookie.getSessionVisits([destinationFieldName]): Total number of sessions that this visitor has made to your site
gaCookie.getNumberCampaigns([destinationFieldName]): Total number of different campaigns that this visitor has used to visit your site
gaCookie.getGAVisitorID([destinationFieldName]): Unique GA Visitor ID
gaCookie.getCustomVar(customVarNum [, destinationFieldName]): Custom variables are not always persisted in the GA cookie. It depends on the custom variable's scope. The custom variable is accessible if it is a session-level scoped custom variable. Page-level scoe custom variables only appear during the page view where the custom variable was set. Visitor level custom variables are set one time and then tracked via the visitorID on the backend
- Q: Can you use this code with Universal Analytics (UA)?
- A: UA does not support cookie based campaign tracking. Everything is done in the cloud. However, you can run the traditional ga.js script in localservermode to take advantage of the cookie tracking. Download a copy locally of ga.js and setup code that looks similar to this:
Various components originally based on the following: