diff --git a/README.mdown b/README.mdown
index 7667b3d8..1f429558 100644
--- a/README.mdown
+++ b/README.mdown
@@ -218,6 +218,35 @@ Split.configure do |config|
 end
 ```
 
+### Trial Event Hooks
+
+You can define methods that will be called at the same time as experiment
+alternative participation and goal completion.
+
+For example:
+
+``` ruby
+Split.configure do |config|
+  config.on_trial_choose   = :log_trial_choice
+  config.on_trial_complete = :log_trial_complete
+end
+```
+
+Set these attributes to a method name available in the same context as the
+`ab_test` method. These methods should accept one argument, a `Trial` instance.
+
+``` ruby
+def log_trial_choose(trial)
+  logger.info "experiment=%s alternative=%s user=%s" %
+    [ trial.experiment.name, trial.alternative, current_user.id ]
+end
+
+def log_trial_complete(trial)
+  logger.info "experiment=%s alternative=%s user=%s complete=true" %
+    [ trial.experiment.name, trial.alternative, current_user.id ]
+end
+```
+
 ## Web Interface
 
 Split comes with a Sinatra-based front end to get an overview of how your experiments are doing.
diff --git a/lib/split/configuration.rb b/lib/split/configuration.rb
index 0da88361..f584b9e8 100644
--- a/lib/split/configuration.rb
+++ b/lib/split/configuration.rb
@@ -12,6 +12,8 @@ class Configuration
     attr_accessor :persistence
     attr_accessor :algorithm
     attr_accessor :store_override
+    attr_accessor :on_trial_choose
+    attr_accessor :on_trial_complete
 
     attr_reader :experiments
 
diff --git a/lib/split/helper.rb b/lib/split/helper.rb
index 8e57de6f..f8c1c03a 100644
--- a/lib/split/helper.rb
+++ b/lib/split/helper.rb
@@ -63,6 +63,8 @@ def finish_experiment(experiment, options = {:reset => true})
         alternative_name = ab_user[experiment.key]
         trial = Trial.new(:experiment => experiment, :alternative => alternative_name, :goals => options[:goals])
         trial.complete!
+        call_trial_complete_hook(trial)
+
         if should_reset
           reset!(experiment)
         else
@@ -178,6 +180,7 @@ def start_trial(trial)
             ret = ab_user[experiment.key]
           else
             trial.choose!
+            call_trial_choose_hook(trial)
             ret = begin_experiment(experiment, trial.alternative.name)
           end
         end
@@ -186,6 +189,14 @@ def start_trial(trial)
       ret
     end
 
+    def call_trial_choose_hook(trial)
+      send(Split.configuration.on_trial_choose, trial) if Split.configuration.on_trial_choose
+    end
+
+    def call_trial_complete_hook(trial)
+      send(Split.configuration.on_trial_complete, trial) if Split.configuration.on_trial_complete
+    end
+
     def keys_without_experiment(keys, experiment_key)
       keys.reject { |k| k.match(Regexp.new("^#{experiment_key}(:finished)?$")) }
     end
diff --git a/spec/helper_spec.rb b/spec/helper_spec.rb
index 31f0cd9b..b2eb1334 100755
--- a/spec/helper_spec.rb
+++ b/spec/helper_spec.rb
@@ -112,6 +112,14 @@
       end
     end
 
+    context "when on_trial_choose is set" do
+      before { Split.configuration.on_trial_choose = :some_method }
+      it "should call the method" do
+        self.should_receive(:some_method)
+        ab_test('link_color', 'blue', 'red')
+      end
+    end
+
     it "should allow passing a block" do
       alt = ab_test('link_color', 'blue', 'red')
       ret = ab_test('link_color', 'blue', 'red') { |alternative| "shared/#{alternative}" }
@@ -247,6 +255,14 @@
       doing_other_tests?(@experiment.key).should be false
     end
 
+    context "when on_trial_complete is set" do
+      before { Split.configuration.on_trial_complete = :some_method }
+      it "should call the method" do
+        self.should_receive(:some_method)
+        finished(@experiment_name)
+      end
+    end
+
   end
 
   context "finished with config" do