diff --git a/README.mdown b/README.mdown
index 1488d006..c797fcaf 100644
--- a/README.mdown
+++ b/README.mdown
@@ -247,6 +247,19 @@ def log_trial_complete(trial)
 end
 ```
 
+### Experiment Hooks
+
+You can assign a proc that will be called when an experiment is reset or deleted. You can use these hooks to call methods within your application to keep data related to experiments in sync with Split.
+
+For example:
+
+``` ruby
+Split.configure do |config|
+  config.on_experiment_reset  = proc{ |experiment| # Do something on reset }
+  config.on_experiment_delete = proc{ |experiment| # Do something else on delete }
+end
+```
+
 ## Web Interface
 
 Split comes with a Sinatra-based front end to get an overview of how your experiments are doing.
diff --git a/lib/split/configuration.rb b/lib/split/configuration.rb
index f584b9e8..563e0143 100644
--- a/lib/split/configuration.rb
+++ b/lib/split/configuration.rb
@@ -14,6 +14,8 @@ class Configuration
     attr_accessor :store_override
     attr_accessor :on_trial_choose
     attr_accessor :on_trial_complete
+    attr_accessor :on_experiment_reset
+    attr_accessor :on_experiment_delete
 
     attr_reader :experiments
 
@@ -161,6 +163,8 @@ def initialize
       @ignore_filter = proc{ |request| is_robot? || is_ignored_ip_address? }
       @db_failover = false
       @db_failover_on_db_error = proc{|error|} # e.g. use Rails logger here
+      @on_experiment_reset = proc{|experiment|}
+      @on_experiment_delete = proc{|experiment|}
       @db_failover_allow_parameter_override = false
       @allow_multiple_experiments = false
       @enabled = true
diff --git a/lib/split/experiment.rb b/lib/split/experiment.rb
index 5b2a8843..f97d3667 100644
--- a/lib/split/experiment.rb
+++ b/lib/split/experiment.rb
@@ -210,6 +210,7 @@ def resettable?
     def reset
       alternatives.each(&:reset)
       reset_winner
+      Split.configuration.on_experiment_reset.call(self)
       increment_version
     end
 
@@ -219,6 +220,7 @@ def delete
       Split.redis.srem(:experiments, name)
       Split.redis.del(name)
       delete_goals
+      Split.configuration.on_experiment_delete.call(self)
       increment_version
     end
 
diff --git a/spec/experiment_spec.rb b/spec/experiment_spec.rb
index 5edbb2b4..f40e5bd9 100644
--- a/spec/experiment_spec.rb
+++ b/spec/experiment_spec.rb
@@ -174,6 +174,11 @@ def alternative(color)
       experiment.delete
       experiment.version.should eql(1)
     end
+
+    it "should call the on_experiment_delete hook" do
+      expect(Split.configuration.on_experiment_delete).to receive(:call)
+      experiment.delete
+    end
   end
 
 
@@ -219,6 +224,11 @@ def alternative(color)
       experiment.reset
       experiment.version.should eql(1)
     end
+
+    it "should call the on_experiment_reset hook" do
+      expect(Split.configuration.on_experiment_reset).to receive(:call)
+      experiment.reset
+    end
   end
 
   describe 'algorithm' do