where is MTV headquartered?
New York City
Has it been struggling recently?
yes
why?
younger viewers increasingly shift towards digital media
how much has its ratings dropped?
as high as 29%
what are VJs?
video jockeys
Have they been known to promote politics at all?
yes
what type?
left-wing
What did the channel air originally?
music videos
and now?
original reality
any others?
yes
what?
comedy and drama programming
do they still air music videos?
yes
when?
in off-peak time periods
what does MTV plan on reintroducing?
MTV Unplugged
when did they announce this?
April 2016
when was the chanel launched?
August 1, 1981
who owns it?
Viacom Media Networks
who is its target audience now?
teenagers
has that changed from when it first started?
yes
how?
its main target demographic was young adults