Who wrote "This Ad makes me sick!"?
Julie Drake
What was her profession?
a high school teacher
Who is Tiger Woods?
prodigal golfer
What is his world rank?
No. 1
Who is his chief sponsor?
Nike
What did they post on their social media?
"Winning takes care of everything"
Why?
Woods got top of his rank
What happened three years before that?
extramarital affairs ruined his marriage
How did that affect him?
it embarrassed him
Who was he married to?
Elin Nordegren
Did they have any children?
Yes
How many?
two
Did Nike stand by him through that?
Yes
How did that make fans and consumers feel about Nike?
angry
What did his other sponsors do?
dumped him
Who is Melissa Santa-Cruz?
A fan of Nike's Facebook page
What did she write on their page?
Will not buy anything Nike again
What did other fans do?
endorsed the slogan
What did they write?
"Love your Ad Nike,"  "Keep up the good work."
Why was redemption on their minds?
because Jews were celebrating Passover and Christians were preparing for Easter.