Who was the author of the book?
Donald Norman
Name of the book?
The Design of Everyday Things
What trick he talked about?
"planned obsolescence"
What culture it represents?
upgrading culture
Of whom?
today's consumer electronics industry.
Did anyone oppose the idea?
Thomas Wensma
What's his nationality?
Dutch
and profession?
designer
Who reported about him?
The Guardian.
From which country?
the UK
going back - who reported about Norman?
The New York Times
What upgraded he talked about?
upgrades for hardware and software
Did it give wrong feeling to the customers?
yes
about what?
they feel the need to buy the newest version.
Did Wensma think it's wasteful?
yes
Who did he blame?
electronics companies
What they released?
shoddy products
What timeline usually they target?
six months or a year
What Wensma thing is part of the system?
the new psychology of consumers
To him what we now want?
We now want something new, something pretty, the next shiny thing.