Permalink
Switch branches/tags
Nothing to show
Find file Copy path
Fetching contributors…
Cannot retrieve contributors at this time
115 lines (114 sloc) 4.06 KB
{
"topic": {
"attributes": {
"title": "Advertising",
"description": null,
"snapshot_date": "2017-02-22",
"permanent_id": "advertising",
"chart_type": "hype"
},
"items": [
{
"title": "Micropayments",
"description": "Micropayments ask consumers for a payment to the publishers. The benefits could be access to certain features, or to remove advertising.\n\nWithin mobile apps this (in the form of in-app purchases) is a strong revenue source. But on the web there is little adoption, attributed to the high barrier involved with performing an online payment.",
"axis": {
"x": 0.334,
"y": null
},
"id": "171"
},
{
"title": "Pay-walls",
"description": "Pay-walls block consumers from viewing certain content for free, but demand paid access by setting up a subscription or a one time transaction.",
"axis": {
"x": 0.382,
"y": null
},
"id": "170"
},
{
"title": "Remarketing",
"description": "Remarketing allows advertisers to retarget specific consumers at later stages on different platforms based on their behaviour.",
"axis": {
"x": 0.89,
"y": null
},
"id": "169"
},
{
"title": "Header bidding",
"description": "Header bidding allows publishers to have ad networks compete for a view by exposing a bid price, which then determines what ad network to load first.",
"axis": {
"x": 0.188,
"y": null
},
"id": "168"
},
{
"title": "Native",
"description": "Native advertising are commercial messages integrated into the editorial content.",
"axis": {
"x": 0.548,
"y": null
},
"id": "167"
},
{
"title": "Video ads",
"axis": {
"x": 0.764,
"y": null
},
"id": "166"
},
{
"title": "Ad Blocking",
"axis": {
"x": 0.6,
"y": null
},
"id": "adblocking"
}
],
"axis": {
"y": {
"label": "Expectation"
}
},
"states": [
{
"width": 0.15,
"label": "Innovation trigger",
"description": "A potential technology breakthrough kicks things off."
},
{
"width": 0.13,
"label": "Peak expectation",
"description": "Early publicity produces a number of success stories — often accompanied by scores of failures."
},
{
"width": 0.2,
"label": "Disillusionment",
"description": "Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail."
},
{
"width": 0.22,
"label": "Enlightenment",
"description": "More instances of how the technology can benefit the market start to crystallize."
},
{
"width": 0.3,
"label": "Productivity plateau",
"description": "Mainstream adoption starts to take off. The technology's broad market applicability and relevance are clearly paying off."
}
],
"size": []
},
"events": [
{
"date": null,
"source": null,
"title": null
}
]
}