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{ | |
"topic": { | |
"attributes": { | |
"title": "SEO", | |
"description": null, | |
"snapshot_date": "2017-02-16", | |
"permanent_id": "seo", | |
"chart_type": "bubble" | |
}, | |
"items": [ | |
{ | |
"title": "Negative SEO", | |
"description": "Negative SEO is a black hat activity that aims at hurting the ranking of a competitor, by buying links or sending other low quality signals to Google's algoritm (comment spam).\n\nhttps://moz.com/blog/preparing-for-negative-seo", | |
"axis": { | |
"x": 0.19479090913813, | |
"y": 0.35823754204644 | |
}, | |
"id": "188" | |
}, | |
{ | |
"title": "Buying Links", | |
"description": "Buying Links to gain pagerank/authority is against Google's Webmaster Guidelines. While still effective in the early years of Google's algoritme, it currently almost always triggers ranking penalties. \n\n\nhttps://support.google.com/webmasters/answer/66356?hl=en", | |
"axis": { | |
"x": 0.87344094134392, | |
"y": 0.24648787887008 | |
}, | |
"id": "187" | |
}, | |
{ | |
"title": "Mobile-First Indexing", | |
"description": "Mobile-First indexing announced by Google end of '16 will replace the desktop with the mobile version of a website as the core index and ranking foundation.\n\nhttps://webmasters.googleblog.com/2016/11/mobile-first-indexing.html", | |
"axis": { | |
"x": 0.21313278522897, | |
"y": 0.64240101001881 | |
}, | |
"id": "75" | |
}, | |
{ | |
"title": "Disavow Links", | |
"description": "Disavowing links allows website owners to indicate to Google's ranking system that links coming from a (spam) site are not to be used as part of their site quality and ranking.\n\nhttps://support.google.com/webmasters/answer/2648487", | |
"axis": { | |
"x": 0.71203230188248, | |
"y": 0.34227328830295 | |
}, | |
"id": "44", | |
"size": 1.5 | |
}, | |
{ | |
"title": "Microdata", | |
"description": "Microdata is a specification for semantic data. Semantic data is a recurring topic among engineers. It allows html to be machine parsable and readable, explaining contents and creating relations between data items.\n\nGoogle uses semantic data for its visual Rich Snippets.\n\nhttps://developers.google.com/schemas/formats/microdata", | |
"axis": { | |
"x": 0.87710934902759, | |
"y": 0.10280970820674 | |
}, | |
"id": "43" | |
}, | |
{ | |
"title": "JSON-LD", | |
"description": "JSON-LD is the latest specification for semantic data. It allows for machine readable code blocks, that descripe relations and content within a html page.\n\nGoogle uses semantic data for its visual Rich Snippets.\n\nhttps://developers.google.com/schemas/formats/json-ld", | |
"axis": { | |
"x": 0.26632427459067, | |
"y": 0.13473815917969 | |
}, | |
"id": "42" | |
}, | |
{ | |
"title": "Incoming links", | |
"description": "Incoming links are (still) at the core of Google's ranking algoritm.", | |
"axis": { | |
"x": 0.45707998072847, | |
"y": 0.79565773010254 | |
}, | |
"id": "41", | |
"size": 2 | |
}, | |
{ | |
"title": "AMP", | |
"description": "AMP is a new initiative based around a new html specification, structured as open source, which allows search engines to serve sites almost instant. Using pre-rendering, caching, async loading, and other techniques sites are optimized for speed.\n\nAMP sites have an visual indicator in the SERP making them a stand out target for users to choose as their destination.\n\nhttps://www.ampproject.org/", | |
"axis": { | |
"x": 0.21863536428898, | |
"y": 0.24010218867549 | |
}, | |
"id": "40" | |
}, | |
{ | |
"title": "https", | |
"description": "https://blog.chromium.org/2018/02/a-secure-web-is-here-to-stay.html?m=1", | |
"axis": { | |
"x": 0.30300805923786567, | |
"y": 0.7924648850052445 | |
}, | |
"id": "https" | |
}, | |
{ | |
"title": "CDN", | |
"description": "Given the ranking factor of speed. Serving assets from a CDN near a consumer becomes standard.", | |
"axis": { | |
"x": 0.7450477113115, | |
"y": 0.55300129078053 | |
}, | |
"id": "cdn" | |
}, | |
{ | |
"title": "Load speed", | |
"description": "Starting in July 2018, Google will use mobile page speed as a ranking in their mobile search results.\n\n* https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html\n* https://developers.google.com/speed/pagespeed/insights/", | |
"axis": { | |
"x": 0.3983859123067653, | |
"y": 0.7286079124168113 | |
}, | |
"id": "loadspeed" | |
} | |
], | |
"axis": { | |
"y": { | |
"label": "Adoption", | |
"more": "Mainstream", | |
"less": "Niche" | |
}, | |
"x": { | |
"label": "Maturity", | |
"more": "Established", | |
"less": "Early" | |
} | |
}, | |
"size": { | |
"label": "Ranking impact" | |
} | |
} | |
} |