seo.json

{
    "topic": {
        "attributes": {
            "title": "SEO",
            "description": null,
            "snapshot_date": "2017-02-16",
            "permanent_id": "seo",
            "chart_type": "bubble"
        },
        "items": [
            {
                "title": "Negative SEO",
                "description": "Negative SEO is a black hat activity that aims at hurting the ranking of a competitor, by buying links or sending other low quality signals to Google's algoritm (comment spam).\n\nhttps://moz.com/blog/preparing-for-negative-seo",
                "axis": {
                    "x": 0.19479090913813,
                    "y": 0.35823754204644
                },
                "id": "188"
            },
            {
                "title": "Buying Links",
                "description": "Buying Links to gain pagerank/authority is against Google's Webmaster Guidelines. While still effective in the early years of Google's algoritme, it currently almost always triggers ranking penalties. \n\n\nhttps://support.google.com/webmasters/answer/66356?hl=en",
                "axis": {
                    "x": 0.87344094134392,
                    "y": 0.24648787887008
                },
                "id": "187"
            },
            {
                "title": "Mobile-First Indexing",
                "description": "Mobile-First indexing announced by Google end of '16 will replace the desktop with the mobile version of a website as the core index and ranking foundation.\n\nhttps://webmasters.googleblog.com/2016/11/mobile-first-indexing.html",
                "axis": {
                    "x": 0.21313278522897,
                    "y": 0.64240101001881
                },
                "id": "75"
            },
            {
                "title": "Disavow Links",
                "description": "Disavowing links allows website owners to indicate to Google's ranking system that links coming from a (spam) site are not to be used as part of their site quality and ranking.\n\nhttps://support.google.com/webmasters/answer/2648487",
                "axis": {
                    "x": 0.71203230188248,
                    "y": 0.34227328830295
                },
                "id": "44",
                "size": 1.5
            },
            {
                "title": "Microdata",
                "description": "Microdata is a specification for semantic data. Semantic data is a recurring topic among engineers. It allows html to be machine parsable and readable, explaining contents and creating relations between data items.\n\nGoogle uses semantic data for its visual Rich Snippets.\n\nhttps://developers.google.com/schemas/formats/microdata",
                "axis": {
                    "x": 0.87710934902759,
                    "y": 0.10280970820674
                },
                "id": "43"
            },
            {
                "title": "JSON-LD",
                "description": "JSON-LD is the latest specification for semantic data. It allows for machine readable code blocks, that descripe relations and content within a html page.\n\nGoogle uses semantic data for its visual Rich Snippets.\n\nhttps://developers.google.com/schemas/formats/json-ld",
                "axis": {
                    "x": 0.26632427459067,
                    "y": 0.13473815917969
                },
                "id": "42"
            },
            {
                "title": "Incoming links",
                "description": "Incoming links are (still) at the core of Google's ranking algoritm.",
                "axis": {
                    "x": 0.45707998072847,
                    "y": 0.79565773010254
                },
                "id": "41",
                "size": 2
            },
            {
                "title": "AMP",
                "description": "AMP is a new initiative based around a new html specification, structured as open source, which allows search engines to serve sites almost instant. Using pre-rendering, caching, async loading, and other techniques sites are optimized for speed.\n\nAMP sites have an visual indicator in the SERP making them a stand out target for users to choose as their destination.\n\nhttps://www.ampproject.org/",
                "axis": {
                    "x": 0.21863536428898,
                    "y": 0.24010218867549
                },
                "id": "40"
            },
            {
                "title": "https",
                "description": "https://blog.chromium.org/2018/02/a-secure-web-is-here-to-stay.html?m=1",
                "axis": {
                    "x": 0.30300805923786567,
                    "y": 0.7924648850052445
                },
                "id": "https"
            },
            {
                "title": "CDN",
                "description": "Given the ranking factor of speed. Serving assets from a CDN near a consumer becomes standard.",
                "axis": {
                    "x": 0.7450477113115,
                    "y": 0.55300129078053
                },
                "id": "cdn"
            },
            {
                "title": "Load speed",
                "description": "Starting in July 2018, Google will use mobile page speed as a ranking in their mobile search results.\n\n* https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html\n* https://developers.google.com/speed/pagespeed/insights/",
                "axis": {
                    "x": 0.3983859123067653,
                    "y": 0.7286079124168113
                },
                "id": "loadspeed"
            }
        ],
        "axis": {
            "y": {
                "label": "Adoption",
                "more": "Mainstream",
                "less": "Niche"
            },
            "x": {
                "label": "Maturity",
                "more": "Established",
                "less": "Early"
            }
        },
        "size": {
            "label": "Ranking impact"
        }
    }
}