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{
"topic": {
"attributes": {
"title": "SEO",
"description": null,
"snapshot_date": "2017-02-16",
"permanent_id": "seo",
"chart_type": "bubble"
},
"items": [
{
"title": "Negative SEO",
"description": "Negative SEO is a black hat activity that aims at hurting the ranking of a competitor, by buying links or sending other low quality signals to Google's algoritm (comment spam).\n\nhttps://moz.com/blog/preparing-for-negative-seo",
"axis": {
"x": 0.19479090913813,
"y": 0.35823754204644
},
"id": "188"
},
{
"title": "Buying Links",
"description": "Buying Links to gain pagerank/authority is against Google's Webmaster Guidelines. While still effective in the early years of Google's algoritme, it currently almost always triggers ranking penalties. \n\n\nhttps://support.google.com/webmasters/answer/66356?hl=en",
"axis": {
"x": 0.87344094134392,
"y": 0.24648787887008
},
"id": "187"
},
{
"title": "Mobile-First Indexing",
"description": "Mobile-First indexing announced by Google end of '16 will replace the desktop with the mobile version of a website as the core index and ranking foundation.\n\nhttps://webmasters.googleblog.com/2016/11/mobile-first-indexing.html",
"axis": {
"x": 0.21313278522897,
"y": 0.64240101001881
},
"id": "75"
},
{
"title": "Disavow Links",
"description": "Disavowing links allows website owners to indicate to Google's ranking system that links coming from a (spam) site are not to be used as part of their site quality and ranking.\n\nhttps://support.google.com/webmasters/answer/2648487",
"axis": {
"x": 0.71203230188248,
"y": 0.34227328830295
},
"id": "44",
"size": 1.5
},
{
"title": "Microdata",
"description": "Microdata is a specification for semantic data. Semantic data is a recurring topic among engineers. It allows html to be machine parsable and readable, explaining contents and creating relations between data items.\n\nGoogle uses semantic data for its visual Rich Snippets.\n\nhttps://developers.google.com/schemas/formats/microdata",
"axis": {
"x": 0.87710934902759,
"y": 0.10280970820674
},
"id": "43"
},
{
"title": "JSON-LD",
"description": "JSON-LD is the latest specification for semantic data. It allows for machine readable code blocks, that descripe relations and content within a html page.\n\nGoogle uses semantic data for its visual Rich Snippets.\n\nhttps://developers.google.com/schemas/formats/json-ld",
"axis": {
"x": 0.26632427459067,
"y": 0.13473815917969
},
"id": "42"
},
{
"title": "Incoming links",
"description": "Incoming links are (still) at the core of Google's ranking algoritm.",
"axis": {
"x": 0.45707998072847,
"y": 0.79565773010254
},
"id": "41",
"size": 2
},
{
"title": "AMP",
"description": "AMP is a new initiative based around a new html specification, structured as open source, which allows search engines to serve sites almost instant. Using pre-rendering, caching, async loading, and other techniques sites are optimized for speed.\n\nAMP sites have an visual indicator in the SERP making them a stand out target for users to choose as their destination.\n\nhttps://www.ampproject.org/",
"axis": {
"x": 0.21863536428898,
"y": 0.24010218867549
},
"id": "40"
},
{
"title": "https",
"description": "https://blog.chromium.org/2018/02/a-secure-web-is-here-to-stay.html?m=1",
"axis": {
"x": 0.30300805923786567,
"y": 0.7924648850052445
},
"id": "https"
},
{
"title": "CDN",
"description": "Given the ranking factor of speed. Serving assets from a CDN near a consumer becomes standard.",
"axis": {
"x": 0.7450477113115,
"y": 0.55300129078053
},
"id": "cdn"
},
{
"title": "Load speed",
"description": "Starting in July 2018, Google will use mobile page speed as a ranking in their mobile search results.\n\n* https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html\n* https://developers.google.com/speed/pagespeed/insights/",
"axis": {
"x": 0.3983859123067653,
"y": 0.7286079124168113
},
"id": "loadspeed"
}
],
"axis": {
"y": {
"label": "Adoption",
"more": "Mainstream",
"less": "Niche"
},
"x": {
"label": "Maturity",
"more": "Established",
"less": "Early"
}
},
"size": {
"label": "Ranking impact"
}
}
}