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Case Study in being excellent: Divvy
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The other day I wrote a post about being excellent to each other. Today, I've got a great example of that for you: Divvy.

What would you do if you received an email like this?

Here's what happened:

Here's a link to the thread. Check out some of these comments:

... okay, maybe that last one is a bit much. But still, they've obviously been repaid many times over for something that didn't even cost them money. This comment on HN really says it all:

If you'd also like to support a company for being awesome, here's a link to Divvy.

EDIT: They've posted the sales afterward on Reddit here.